What we doWhether we’re re-imagining a
global brand, creating a memorable spatial experience or aiding orientation through an environment – we combine strategy, ideation, design and production excellence
in everything we do.
We start by discovering what’s inside your business – what’s interesting, unique or special – and how or why that’s relevant to your audience. We then work with you to help unlock these insights, framed with a narrative that tells your brand story, it’s vision, purpose and place in the world.
A brand doesn’t simply mean a logo. We take the thinking developed in the brand strategy and use it to inspire the creation of rich, flexible and responsive design systems. Everywhere and everyone that identity touches is an opportunity to create an experience, make an impact and build your brand.
Communicating what’s special about your business, product or service to an external audience is a fine balancing act. We take the time to understand the big picture, then drill down into the smallest details, bringing your brand to life at every opportunity.
Through brand strategy and inspiring creative expressions and experiences, we help you navigate your communication challenges – unlocking your business's potential and the change it can effect.
Your environment is an opportunity to create culture and commitment, it influences behaviour and can facilitate change. We study usage and conceptual insights to create a sense of place with meaning, story telling and visual impact.
A branded environment has the power to transform space, energise and inspire the people who visit, and enhance user experience by re-inforcing purpose and meaning. In a workplace this can contribute to a highly motivated workforce , increase productivity, instil a sense of pride and aid acquisition & retention staff
Based on usage insights that help plan navigation through the spaces we help create, we develop clear, logical and orderly signage systems. We express your brand or place in harmonious and meaningful ways – meaningful to your organisation and its vision whilst harmonious with the architectural intent.
More than just a collection of signs, orientation within a built environment involves a series of cognitive processes that inform decision making. From the initial arrival experience to spatial navigation and identification, a well thought out signage system is integral to a positive user experience.