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A Google Hat-trick!

THERE once again appointed by Google to help create a workplace environment in the Philippines. Read more.

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A Google Hat-trick!

THERE Singapore continue to build their working relationship with Google in Asia having just been commissioned to create workplace graphics for new Google offices in Manila, Philippines.

Posted by Simon Hancock in Environmental, News, Corporate, and Interiors.
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THERE wins Google Singapore!

THERE appointed to help create dynamic new workplace environment for Google's Singapore office. Read more.

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THERE wins Google Singapore!

Following on from a comprehensive branded environment for Google India and their new Gurgaon offices, our Singapore studio has been appointed to help create workplace graphics for an entire new floor at Google's Singapore HQ.

Working in collaboration with interior designers HASSELL and project managers Cushman & Wakefield, our role will be to help enhance and better communicate the workplace theme, creating a real sense of place for the Singapore team.

 

Posted by Simon Hancock in Corporate, Environmental, News, and Interiors.
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Fancy a beer?

A sneak peek to wet the lips. Read more.

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Fancy a beer?

With our branding work for Manhattan due to launch at the end of April, here's a sneak peek of part of that work. Watch this space for the full brand launch and reveal...coming soon!

Posted by Simon Hancock in Design, Branding, Hospitality, and Packaging.
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PlanDo. Love your work, love your life.

Creating a new brand for online integrated career development platform Read more.

Insights
PlanDo. Love your work, love your life.

Love your work, love your life.

We worked with the clever folk at PlanDo to establish smart brand identity and launch site for an online HR resource and career development tool for organisations and individuals, enabling all of us achieve our true potential, build our career, and discover our best self.

For sometime organisations have been encouraging people to take control of their careers, so PlanDo created a tool to democratise career planning, performance, growth, engagement and transitions. It's an integrated career development platform.

THERE were asked to create a brand strategy for this start-up brand. Deliverbles included; strategy, identity, art direction, tone of voice, icons and marketing website.

Part-career log, part-gamification, part-mentoring – all empowering. Empowered together you can plan and do amazing things with PlanDo.


www.plando.com.au

 

Posted by Paul Taboure in Branding, Corporate, Identity, Web and Digital.
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A symbol of cultural progress

University recognition for outstanding indigenous corporate placements to CareerTrackers Read more.

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A symbol of cultural progress

As a symbol of cultural progress, CareerTrackers gives thanks its special university partners with a distinct and unique custom made trophy. 

CareerTrackers is a national non-profit organisation that works with Indigenous university students and private sector companies to create career pathways through a structured internship program.

Laser-etched and beautiful produced using Australian hardwoods as a base material, and then delicately chamferred to accomodate wafer-thin laser anodised metal sleeves, resulting in an outstanding disaply of production prowess. Another symbol of THERE's dedication to achieving superior outcomes.

Posted by Paul Taboure in , Packaging, , Corporate and Branding.
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Manhattan is almost here!

The hoarding is up and the first glimpse of our branding for Manhattan is revealed Read more.

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Manhattan is almost here!

Manhattan, is the new American-style cocktail bar due to open in late February at the Regent Singapore – operated by Four Seasons Hotels.

 

Our branding work for the project will be fully revealed following the opening and covers identity, print collateral, signage and packaging. 

Posted by Simon Hancock in Architecture, Branding, News, and Hospitality.
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Editorial design for leading Asian design journal

THERE Singapore designs editorial on the work of PDM Design for latest issue of Office Concepts Magazine. Read more.

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Editorial design for leading Asian design journal

THERE Singapore designs editorial on the work of PDM Design for latest issue of Office Concepts Magazine.

Office Concept is an Asian magazine with an editorial focus on the office interior design marketplace. Each issue of Office Concept features an array of outstanding design projects, the latest office products across all disciplines, interviews with progressive business leaders, and industry news. 

PDM International is an established leading Asia based Interior Design Consultancy, working across the sectors of commercial offices, retail, hospitality, residential and leisure. 

Our brief was to profile PDM with a visually dynamic and interesting editorial design across 80 pages showcasing their latest completed work and interviews with key team members. 

Posted by Paul Taboure in Architecture, Design, Print, News and Interiors.
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Is there real value in building brand value?

Paul Taboure discusses 5 compelling reasons how a strong brand can positively affect your business. Read more.

Insights
Is there real value in building brand value?

Organisations require a strong brand to enable successful business to flourish. Here founder of THERE, Paul Taboure articulates how creating a solid brand foundation, can add real value to your business. Today. And in the future.

In today's business it is almost 'a given' that organisations require a strong brand to enable successful business to flourish. That said, very few organisations or marketing managers, can actually clearly articulate the areas that a solid brand foundation can add value. 

Part of our role, as a brand agency is as much about educating, informing and on occasion, hand-holding, as it is about inspiring through strategic and creative design outcomes. Here are just some of the ways that a well positioned brand, a brand that resonates in the hearts and minds of its stakeholders can survive the good, and the not so good times.

A well branded product or service can:

1 –  Command price premiums
2 – Increase customer; attraction, acquisition and retention
3 – Attract and retain the best key staff
4 – Positively inform cross-sell opportunities
5 – Protect your brand in turbulent times

1. A strong brand can command price premiums 

Even with all my branding training and experience, I still wonder why I just paid three times the amount for a bottle of branded water than I needed to. To be honest, I am a sucker for aspirational brands that I emotionally connect to. Once I form a loyalty and connection I will happily pay 2-3 times the $$ for an item... Purely based on my affliction with the brand. I walk away from the purchase, with a sense of pride and fulfilment (even though my pockets are more empty).

So in summary, building a strong brand that reflects values, that stands for something, and that conveys quality will enable the seller to command a higher than average price premium.

 

 

2. A well positioned brand can increase customer attraction, acquisition and aid retention.

There is something in us that is hard wired to notice 'difference' within our environment. Whether it be the attire of the person walking down the street that makes you stare, or a new product's packaging - we just instinctively know, that it is, well, different. It is this insight, that enables customers to be attracted to make a leap of faith and try a new brand, or to have considered the options, and remain faithfully loyal to a brand's product or service.

Take Telstra's rebrand and then closely followed by Optus's. Two market leaders both vying to be be seen as different, unique and special. I was initially attracted by one and considered 'jumping ship', and then it was only when the other responded, did it retain my custom.

 

 

 

3. Attract and retain the best key staff

A strong brand, is a brand that stands for something. Like customers, prospective staff are also attracted by company brands that reflect their own values. Even staff need to be able to believe and connect with a company's values. Think of the fearless 'challenger' brand, Virgin. It is a brand that is continually driven by its 'robin-hood' rebellion brand essence, it is cheeky, irreverent and sexy.

Virgin airline's recent brand revitalisation is a good example of driving staff recruitment and retention. From a nostalgic plane livery graphics overhaul, the uniform's sexy make-over along with their compelling tag line of 'bringing the magic back to flying'. They have a long list of hopefuls wanting to join their airline over the more traditional Australian QANTAS.

4. Volume Cross sell

How often do you find yourself lured to try a new product based on a positive experience and trust of with a certain product? That's because trust creation creates opportunity to increase sales volumes and increase the cross-sell of products. As a personal experience I found that after buying 3M stickies, I was suddenly lured to trying other 3M products... Cellotapes, adhesives and stickers purely based on my positive experience.

 

 

5. Reputational Equity

Last, but not least, we take a look at the importance a brand can have on company's reputation. As the saying goes... 'You can look good some of the time, but you can't look good all, of the time'. Sometimes unfortunate and unforeseen circumstances within your business or the industry can threaten an organisation's survival. A strong brand, that has created a 'sense of trust' can leverage this in times of need.

Take global brand BP, and it's 2010 catastrophic oil leak into the Gulf of Mexico. Considered the largest accidental marine oil spill in the history of the petroleum industry, it sent them reeling. Some say, that as one of the world's most recognised brands, it's reputational equity and good damage-controlling PR strategy, during that period, was one of the only aspects that saved it from collapse. When all else failed, it was its credible reputation that enabled it to be more easily forgiven, and given the benefit of the public doubt. 

BP's years of investing in its brand and building the perception of a strong, reliable and environmentaly sensitive brand had come to the rescue - it was the very 'trust-creation' that it had created during the good years, that had been 'banked', which ultimately saved BP's reputation in its time of need.

So in summary, investing in your brand today, may pave the way for a success business, further down the line....

Posted by Paul Taboure in Branding, Insights and Corporate.
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There goes another year!

2013 has been a big year filled with lots of working, creating, meeting, greeting, thinking and doing. We kicked some goals together, and it's been a blast. We're putting our feet up over the holiday season, and we'll back on deck for 2014 from 6th January. Read more.

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There goes another year!

2013 has been a big year filled with lots of working, creating, meeting, greeting, thinking and doing. We kicked some goals together, and it's been a blast. 

2013 has been a big year filled with lots of working, creating, meeting, greeting, thinking and doing. We kicked some goals together, and it's been a blast. But it's time to give 2013 the big heave-ho and welcome a big, bright new year. It's almost 2014 and what's not to like about a blank canvas filled with lots of exciting possibilities.

We're putting our feet up over the holiday season, and we'll back on deck for 2014 from 6th January. Thanks from all the team at THERE.

If you do need to contact us over the break, please contact either Director below.

Sydney
Paul Tabouré +61 411 313 314
paul@there.com.au

Singapore
Simon Hancock +61 402 221 174
simon@there.com.sg

Posted by Clinton Duncan in News.
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