Negative space is defined as 'the space that surrounds an object' in a image. In design, negative space helps to define the boundaries of positive space and brings balance to a composition. Here are 12 impressive examples
More and more these days, the creative world is seeing an emergence of artists creating positive spaces and shapes that, in turn, cleverly carve out shapes in negative space intentionally. And the results can be stunning. Here, we've found some brilliant examples - enjoy!
Harvey Esparcia – This simple yet striking logo design is the personal logo study from Filipino designer Harvey Esparcia who uses negative space to combine his initial letters.
Designer Tang Yau Hoong uses a simple and straight-forward illustration style to get the most out of the negative space. Using just the two shades allows the clever negative space trick to jump out.
A graduate of the Bezalel Academy of Art & Design, Noma Bar is an award-winning graphic designer, famous for his 'negative space style'. Using a limited colour palette, Bar carefully crafts and places positive space to give the negative space another meaning.
Using the bare minimum to communicate his message, Bar's distinctive work has gained him international recognition and work with leading companies including Vodafone, Coca Cola and the BBC.
This example uses negative space trickery to depict Batman VS Penguin
It's Batman VS Penguin in this poster. Part of a Criminal Underworld series, it cleverly depicts both characters using negative space trickery.
The bald head and long pointy nose are instantly identifiable as Danny Devito's Penguin, which in turn, carves out the strong, bold silhouette of Michael Keaton as Batman. Very clever.
Leo Burnett in Brazil have come up trumps once again with this clever new campaign for car manufacturer Fiat, which encourages drivers not to send text messages while drving.
A great example is The Guild of Food Writers' logo, the replacement of the pen's nib with a spoon shape creates a simple, clever and impactful logo.