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Dance for Life 2018 x THERE

Where Circus meets Life. THERE supports this years Dance for Life 2018 extravganza Read more.

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Dance for Life 2018 x THERE

Dance for Life is a rare opportunity for the architecture and design community to really let its hair down and party – all for a good cause. 2018’s dance celebration was no exception.

 

Dance for Life is a rare opportunity for the architecture and design community to really let its hair down and party – all for a good cause. 2018’s dance celebration was no exception.

THERE was proud to once again donate inkind support for this worthy cause. As D4L brand custodians, we built upon the visual brand equity already established from previous events. This years theme 'Circus of Life' saw us bring the event brand to life using a mix alf contemporary and classic circa visual cues.

Brought to the design scene from TCW, Instyle and ThinkingWorks, Dance for Life is a dance event and competition that brought over 700 enthusiastic members of Sydney’s A&D industry together, all in the name of Mental Health.

Having a dance and raising money for Reach Out, which provides support and practical assistance for teenagers struggling with depression, anxiety and suicide, and with some help from THERE, this years Dance for Life 2018 event was the biggest and boldest iteration of the event so far!

This year, designers and employees from Greenbox Architecture, The Bold Collective, Hassell, Geyer, Curio, Billard Leece Partnership, Crone Architects and Stack, Smart Design Studio, COX, and Rothelowman put their wallets, and feet, where their mouths were and come together to raise over $70,000 for Reach Out – all while partying and revelling in the dance spotlight.

THERE are already developing out the theme for the next event – Watch this space. It's gonna be huuuuge! ;-)

Posted by Paul Taboure in Architecture, Branding, Identity, News, Design, Corporate and Press.
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THERE wins x 2 SEGD Awards!

THERE continues its winning streak, Winning the 2018 SEGD Global Design Awards hosted in Minneapolis last week. Read more.

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THERE wins x 2 SEGD Awards!

The team at THERE are excited to announce that we’ve been
twice-awarded in the 2018 SEGD Global Design Awards, announced at the annual SEGD (Society for Experiential Graphic Design) conference in Minneapolis USA.
 
Among 353 entries only 37 projects were selected to receive an award – amongst which, 2 of our workplace branding projects were selected for Merit recognition making THERE the most-awarded Australian Agency.
 

Our projects for Westpac and Roche both came away with an award, winning in the Wayfinding, Placemaking & Identity categories.

The visual continuity of design across a multi-floor project drew judges praise for the Westpac entry with the jury asserting it as "A beautifully crafted and elegant system that included subtle surprises”.

Meanwhile, the Roche scheme was awarded by the jurors for "Elevating the idea of corporate branding through the introduction of contemporary art".Whilst in Minneapolis our design leaders from Sydney also delivered a keynote talk at the annual industry conference.

Paul Tabouré (ECD and CoFounder) and Charlie Bromley (Associate & Head of Environments) were invited to talk at the event about the role that brands play in contemporary workplace design – sharing insights into how experiential branding can help to create more meaningful connections between employer and employee. 

“We couldn’t be more proud that these two projects have been recognised in this way – and think it’s testament to the collaborative support of our clients at Westpac & Roche,” says Paul Tabouré.The team at THERE would also like to say a huge thanks to our industry partners who have helped out along the way, including Geyer, The Studio* Collaborative, Hassell and The Operative. 

Posted by therestaff in , Design, Insights, , , , News and Environmental.
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THERE published in global supergraphics annual

THERE are pleased to be featured in a new Thames & Hudson Supergraphics signage annual Read more.

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THERE published in global supergraphics annual

The team at THERE is pleased to be recognised in a new publication featuring the best examples of global Supergraphics signage and wayfinding projects.

THERE feature in a new book from Thames & Hudson compiling over 60 examples of the best environmental graphics and murals from across the world.

Many folk will associate the word “supergraphics” with exhibitions, building facades and art installations. The term is used to describe large-scale graphics, typography and imagery that adorns walls or other large surfaces – but the variety and application of these mega graphics have increased over recent years.

Now, supergraphics are used to brighten up hospital wards, school halls, community centres and public spaces. Clever, intricate wayfinding and graphics lead visitors through train stations and gallery spaces, or huge, illustrative murals make a political statement when printed on the wall of a dilapidated building in a run-down part of a city.

THERE feature in a new book called The Field Guide to Supergraphics: Graphics in the Urban Environment explores the many uses these giant designs now have, with 60 case studies taken from across the world.

Split into four main chapters or “types” of supergraphics – including Typographic, Colour, Graphic and Vernacular (meaning language, or visual language)

Posted by Paul Taboure in Design, Environmental, News, , , Identity and Press.
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Mid-Weight Brand Designer

A superb opportunity for a Mid-Weight Brand Creative available at THERE. Apply today. Read more.

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Mid-Weight Brand Designer

Working for one of the leading studios in Sydney, an exciting opportunity has arisen for a Mid-Weight Designer to join our Brand team and help drive the great creative thinking for which this studio is so known for.

We are seeking a multidisciplinary team player, with a focus on branding to create well crafted unique identities, engaging campaigns and ultimately help define how brands communicate. 

You’ll love the whole design process from start to finish. Being proactive you’ll have no problem interrogating briefs, thrive on creative ideas, handle the pressures of deadlines, liaise with suppliers efficiently and have a sense of pride in everything that you do. 

You’ll have a strong base knowledge of the branding world, but more importantly a hunger to learn and explore creatively to develop your design capabilities.

We design branded experiences for the built environment that capture imagination and positively influence the way people think, feel and do. The built environment includes Brand identity, property marketing, enviro-graphics & digital, placemaking and signage.

THERE has two divisions Brand (incl. Corporate Identity and Property) & Enviro (incl. Environmental Graphics & Signage) and this role is for the Brand team.

Day-to-day you’ll be an Integral part of the brand team working closely with the Design Director / Senior Designers on a variety of projects within a fast paced environment. You’ll help to mentor and shape the younger members of the team, helping to develop the studio professionally and personally.

Above all you’re a genuine person who not only loves what they do, but is empathetic and a positive impact on the studio environment.

Obviously
- 3-7+ Years experience
- Conceptual thinker
- Multidisciplinary experience with a brand focus
- Supportive & efficient team player
- Confidence in presenting your ideas
- Can see the bigger picture along with a keen eye for detail
- Ability to handle pressure, deadlines & multiple projects
- Strong Adobe Suite skills

Bonus Points
- A wordsmith who can write clearly & succinctly 
- Digital Guru, more than your basic knowledge
- Motion Design / brands in the digital age

For your application
Please include the following and send to jobs@there.com.au
– Small selection of your best work, (PDF)
– CV  Covering letter addressing the above points

Posted by therestaff in Branding, Design, Corporate, Identity, People and Print.
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Westpac Wins Best in Class Award!

THERE takes home a Good Design Award Australia at the 2018 ceremony for our Westpac workplace project. Read more.

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Westpac Wins Best in Class Award!

The winners of Good Design Australia – the highest honour for design innovation in Australia – were revealed last night at the 60th annual Good Design Awards ceremony. 

THERE are excited to announce that our Wayfinding and Environmental Graphics for Westpac's new workplace not only received a prestigious Good Design Award® in the Communication Design category, but also took home the Best in Class title in recognition for outstanding design and innovation.

The event – held in the iconic Sydney Opera House – is Australia’s most prestigious awards for design, with a proud history dating back to 1958.

The Awards celebrate the best new products and services on the market, along with excellence in architectural design, digital and communication design.

The Good Design Awards Jury commented that the Westpac project was a 'solid design solution and a coherent, integral and effective rebranding' with the workplace scheme presenting 'an elegant and nuanced embedding of indigenous expression.'

'This year’s ceremony marked the 60th anniversary of the Good Design Awards and attracted a record number of entries, so we couldn’t be more pleased to walk away with one of the top honours.' says THERE's Executive Creative Director & Founder, Paul Tabouré.

'We’d also like to say a big thanks to our clients at Westpac who championed our ideas throughout the project, our collaborative partners in Geyer & The Studio* Collaborative, and of course our talented studio design team who made it all happen behind the scenes.'

Posted by therestaff in Design, Environmental, , , and Corporate.
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Magic & Logic in Las Vegas

THERE heads stateside to talk at the SEGD Branded Environments conference. Read more.

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Magic & Logic in Las Vegas

Design leaders from THERE were recent keynote speakers at the SEGD Branded Environments conference in Las Vegas.

Held in partnership with the Annual Digital Signage Expo, Simon Hancock (CoFounder) and Charlie Bromley (Head of Environments, Sydney) were invited to talk at the event about the two studio's approach to global practice and focus on the design of brand-centric customer experiences.

SEGD (The Society of Experiential Graphic Design) exists to educate, connect and inspire the global, multidisciplinary community of professionals creating experiences that connect people to place.



The talk was titled Magic & Logic and examined the balance between left-brain and right-brain thinking that’s often at play when we are solving our client’s design challenges. 

Showcasing a series of themes in our work, Simon and Charlie presented a variety of projects from workplace to retail and public space – demonstrating how the right mix of creativity and logic can help people to feel inspired, engaged and connected to the spaces they live, work and play in.

Posted by therestaff in Design, Environmental, News, , , , Views, , Press, People and Insights.
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Sydney Design Awards open for voting NOW!

THERE are shortlisted for multiple Sydney Design Awards 2018 and we now need YOUR help to win! Read more.

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Sydney Design Awards open for voting NOW!

We are pleased to announce that THERE has been shortlisted for 5 awards in this year's Sydney Design Awards 2018, and now that we are shortlisted we need your help to bring them all home! 

This next stage of judging is voted by the public - that's you! 

To vote, simply click on the images below and rate our projects 5 stars.
(You will need to make an account, however your details will not be used for any promotional material). Happy voting!!

 

Roche Graphic Design Environmental – Vote now!

 

Westpac Graphic Design Environmental – Vote now!

 

 HCF Graphic Design Environmental – Vote now!

 

Grand Central Towers Property Marketing Campaign – Vote now! 

 

Metropol Property Marketing Campaign – Vote now!

 

Sydney Design Awards represents a global community of over 75,000 members, 5,000 brands and 1,500 studios - who come together to innovate, accelerate and grow demand for design.

Sydney Design Awards celebrate the role of design in enriching the human experience and the courage of those who commission, create and support design.

 

 

 

Posted by therestaff in , Branding, Motion, , , , News, Design and Environmental.
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Are You Out THERE?

You'll never know unless you try. Become a Senior Creative at THERE today. Read more.

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Are You Out THERE?

Seek and you shall find. Become a Senior Creative at THERE today. Applications now open. Apply today.

The Opportunity
Working for one of the leading studios in Sydney, an exciting opportunity has arisen for a Senior Creative to join the THERE Brand team and help drive the great creative thinking for which this studio is so known for.

THERE are seeking an experienced multidisciplinary conceptual thinker, with a focus on branding to create well crafted unique identities, engaging campaigns and to help shape how brands communicate.

You’ll love the whole design process from start to finish. Being proactive you’ll have no problem interrogating briefs, thrive on creative ideas, handle the pressures of deadlines, liaise with clients and suppliers efficiently and have a sense of pride in everything that you do.

We design branded experiences for the built environment that capture imagination and positively influence the way people think, feel and do. The built environment includes Brand identity, property marketing, enviro-graphics & digital, placemaking and signage.

THERE has two divisions Brand (incl. Corporate and Property) & Enviro (incl. Graphics & Signage) and this role is for the brand team.

Day-to-day you’ll be an Integral part of the brand team working closely with the Design Director overseeing variety of projects within a fast paced environment. You’ll help to mentor, guide and shape the younger members of the team, helping to develop the studio professionally and personally.

Above all you’re a genuine person who not only loves what they do, but is empathetic and a positive impact on the studio environment.

Obviously
- 5-10 Years experience
- Conceptual thinker
- Multidisciplinary experience with a brand focus
- Supportive & efficient team player
- Confidence in presenting your ideas
- Can see the bigger picture along with a keen eye for detail
- Ability to handle pressure, deadlines & multiple projects
- Strong Adobe Suite skills

Bonus Points
- A wordsmith who can write clearly & succinctly 
- Digital Guru, more than your basic knowledge
- Motion Design / brands in the digital age

For your application
Please include the following and send to jobs@there.com.au
– Small selection of your best work, (PDF)
– CV – Covering letter addressing the above points

Posted by therestaff in Branding, Design, People and Press.
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THERE Interviewed for this years SEGD 2018 Expo

We are pleased to announce that THERE have been invited to speak at the 'Global Impact: Brand Building for Innovative Place' session at 2018 SEGD Branded Environments in Las Vegas this week. Read more.

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THERE Interviewed for this years SEGD 2018 Expo

SEGD interviewed THERE design-leads Simon Hancock (Singapore) & Charlie Bromley (Sydney) to talk inspiration, branded environments and design on a global level.
Here's what they had to say:

 

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What excites you most about what you do?

Simon Hancock: I like the fact that as storyteller, we get to shape the idea of a place. We are helping create inspiring places that influence how people think, feel, interact and function. We can foster feelings of well-being, confidence, intrigue and—now and then—a bit of wow!

We get to collaborate with some of the world’s leading architects, interior and 3D designers, working for innovative brands and organizations who understand the potency of the visual image, so working together within these teams always pushes you but also keeps things exciting.

Charlie Bromley: Quite often, no one knows what we do! I commonly describe our field of work as the layer of fun on top of a project—the bit that magically appears at the end of a build and really makes a space unexpected. I love that and, as a relatively small company, we get to grapple with some huge clients and fantastic briefs.

But nothing beats seeing your work out there in the wild—and it’s a great thrill to know that you’ve actively helped shape the feel of a new space.

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What are the biggest challenges of designing on a global level?

SH: It is the inherent complexities of creating places that are meaningful and respond to local context and culture that makes what we do constantly enjoyable and interesting, yet challenging.

We take the same approach to every project—no matter the client, size or location—but each place is different, defined by its own unique attributes and personality. When working in Asia, for example, you need to take the time to understand local culture and the relevance of historical and geographical context—aspects that can be less of a factor in other countries.

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How have you seen experiential graphic design evolve during your career?

SH: I think it’s a fascinating time in design. Clients are increasingly smarter and understand more and more how important it is to create engaging and meaningful interactions with staff, customers and visitors, and realize the impact this has on business success.

People care more than ever about their built environment and the experience it provides. With the growth of social media, everyone is now a photographer and looking more closely at everything around them; the physical environment and the sense of place it creates is becoming more important than ever.

CB: I’ve particularly seen a growing appetite for experiential graphics in workplace design.

Retail design has long demonstrated the importance of strong brand cut-through in busy environments, but for workplaces the audience is lot different. People spend most of their lives at work, and so to communicate a brand in this space you need to adopt a 'slow-burn' message that reinforces a brand in subtle and nuanced ways. It’s not about the quick win of an advertising campaign; it’s about creating a space that is infused with the spirit of a company.

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What are some of your favorite projects you’ve worked on and why?

CB: It’s quite often that my favorite projects come from having the best team to work with—the projects we did for Rabobankand Knight Frankhad trusting and supportive clients and dream architects, and I think that kind of team effort really comes across in the final outcome.

But also, some of my most memorable projects are ones which never see the light of day. For every project, we normally come up with a whole raft of diverse ideas which get culled along the way to a final product. We recently designed an exhibition system for an underground power plant, which required huge learnings to get to grips with the complex engineering feats that made the next-level infrastructure possible. Our solution was modern, immersive and I think really clever—but, unfortunately, the funding fell through and so for now it’s going to remain on paper only.

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What are the top considerations when creating a brand-centric customer experience?

SH: Firstly, be respectful of the brand. Brands take a long time to build, and you need to ensure the creative direction is authentically aligned with the brand's DNA. That’s not to say you have to follow established norms though. A lot of the work we do is done deliberately to challenge conventional thinking, shift perceptions and invoke intrigue.

Environmental branding is a physical expression of an organization’s identity, culture and values; it's integral to the fabric of the whole user/visitor experience. Communicating how a place should be understood and navigated requires more than the design of great aesthetics; you also need to understand the intended use and different users, and how they will interact with it.

Creative thinking and innovation should be intrinsic to the process from inception to completion. So much of what we do is a collaborative iterative process with many different inputs. Throughout the process you are constantly faced with different issues to resolve, requiring you to be adaptive in approach and allow for a certain amount of design flexibility.

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What are some branded environments that inspire you?

CB: Like most creatives, we get inspired by different things every day. Personally, I love the immediate impact of retail design, yet I'll often reference the detailing of modernist architecture to bring a level of quiet craftsmanship to a project. Any space that has a balance between surprise and smarts will definitely get my attention.

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What do you hope attendees will take away from your session?

SH: As a company, we believe that intelligent, beautifully designed spaces inspire people, and inspired people create value for organizations and society as a whole—so obviously we hope the work we show will resonate with the audience, many of whom will be in a position to create similar value.

Asia and Australia are a long way from the United States, but maybe the way we responded to a brief or an approach we took to solving a problem might help others in the work they are doing.

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 See more here… https://segd.org/

 
 
Posted by Paul Taboure in Environmental, Digital, , Press, Design, and News.
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