Sneak peek at some work we're doing with Google for their new office in Singapore. #samples #prototyping #exciting Read more.
Sneak peek of our latest work for Manhattan - Singapore's hot new cocktail bar and lounge. Read more.
A fitting identity for Stylecraft's new flexible ABW experience centre INHABIT. Read more.
Australia's leading supplier of contemporary furniture, Stylecraft, opens its visionary new venture INHABIT – The ABW Experience Centre.
The world got to see it's first actuated LED kinetic facade at Sochi in 2014, it's one of the most beautiful and inspiring pieces we've seen in years. Enjoy. Read more.
The MegaFaces Pavilion unveiled for MegaFon (One of Russia's largest telco's) has recently been awarded the 2014 Cannes Lion 'Grand Prix' for Innovation and multiple other international awards. Utilising more than 11,000 telescopic actuators, the facade allowed spectators to become the faces of Sochi2014.
The data for the 3D facial images was generated in 3D photo booths that were located within the building and were custom-developed by iart. Visitors used them to have photos taken of their faces, thus creating their own 3D 'selfies'. While commercial photo booths take a single picture, the 3D photo booths captured five photographs at the same time from slightly different angles. These were then rendered into a 3D facial image and transmitted to the facade.
When resolved on the facade, the actuators allowed up to 3 faces to be rendered, standing 8m tall across the 16m width. The actuators could extend up to 2 metres and had individual LED lights at the end of each, which allowed for the right colours and contrast for image creation, merging seamlessly into the next set of luminescent portraits.
Quite amazing don't you think?
SEGD 2013 A year in Review: THERE's Justine Lesmana takes a deeper look at 5 outstanding award winners Read more.
Each year the SEGD honours the best in environmental graphic design as part of their annual program, the SEGD Global Design Awards. Enviro Designer, Justine Lesmana reflects on some of the other great projects from the last few years.
It seems at the heart of all the projects that came out on top of last years SEGD Design Awards, was their ability to create memorable experiences that connect people to a place or their environment, whether a hospital, museum, government office, workplace environment or even a scout base camp. Keeping very much aligned with their tag line ‘creating experiences that connect people to place’.
It also seems fitting, with SEGD (previously known as the Society for Environmental Graphic Design), changed it’s name recently to the Society for Experiential Graphic Design. The change was to acknowledge the importance of experience design in particular the new technologies and mediums transforming this design discipline in creating a sense of place and new found experiences within spaces.
airField is a great project that exemplifies this. A kinetic sculpture that stands at approximately 27 metres x 9 meters evoking a sense of flight, driven by the heartbeat of one of the world’s busiest air travel hubs, the Hartsfield – Jackson Atlanta International Airport . The 'heartbeat' is achieved through the real time flight data that is synced to the thousands of custom made crystal discs. The movement, of the sculpture and its form is complex, yet elegant and intriguing whilst providing a sense of calmness for the harried and weary travellers within this airport.
Another great project that has engaged in new technologies, is ‘Gallery One’ at the Cleveland Museum of Art in creating a new and dynamic experience for visitors to the museum. This is achieved through interactive games, by browsing the collection using gestures and facial expressions and curating their artworks together through a digital screen. Ultimately, allowing visitors to discover, explore and better yet play with pieces of work - a breakthrough in the usual museum experience of ‘don’t touch’.
If this is only the start of where technologies integrated into environmental graphics can bring to an experience, what’s to come in the future is an exciting prospect - one that THERE is excited about!
There’s no denying that environmental graphic design can be seen to have a key importance in our everyday lives, in both the ability to provide information as well as the experience in how people use and engage with the built world.
This can be seen best in Randall Hospital project. The project achieves transforming an environment (best assicated with distress and illness, into a more inviting and comforting space.
The environmental graphics, signage and placemaking is a helpful distraction, not only the child patients but to their families as well.
In recent years, companies are also now investing more in the experience of their employees within the workplace environment to foster culture, loyalty and performance, through branded experiences.
Integrating the brand’s history, culture and essence in which Olson by renowned architect firm Gensler has done so beautifully through the use of sustainable reclaimed and industrial materials in the strategy it’s environmental graphics. The materiality carefully considered connects to the rich history of the building, as well as the company itself in creating a stimulating environment, for not only employees but also clients and community members.
The innovative use of simple and inexpensive materials for the signage system at Base Camp Charlie in America includes stencil graphics conveying Boys Scouts of America’s qualities.
At THERE we’re looking forward to seeing this years projects that are honoured in the 2014 SEGD Global Design Awards. Stay tuned for our favourites in the coming weeks!
We are thrilled to announce that THERE has scooped a 2014 Society for Experiential Graphic Global Design Merit award. The only Australian firm to do so for Experiential Branding. Read more.
The BIG IDEA: Exploring the 3M archives we unearthed a long history of graphic symbols and logos. We created an interpretive graphic to showcase the evolution of their logo spanning the entire 80sqm wall. Fabricating the wall was a fairly significant undertaking. The logos were routered into horizontal slats, at various depths, to play up on the abundant natural light in the foyer space.
The wall was finished in gloss 2pac white to contrast with the cast shadows which are a result of the dimensional nature of the wall. The routered horizontal slats blended perfectly with various architectural details throughout the building.
The SEGD Jury commented :
“What’s remarkable about this wall is that it’s a timeline that showcases the history of the company through the evolution of its brand. It presents 3M’s history through a coherent and timeless treatment that is subtle yet remarkable. It’s the brevity and quietness that make this solution so effective."
Congratulations to the whole design team and our fantastic project partners – Keep up the good work!
THERE is featured a newly released east asian design publication - Launching this month Read more.
The editor of The International Magazine of Space Design 'BOB' by A&C east asian publishing group, interviews Paul Taboure & Simon Hancock, founders of creative agency THERE about creating Branded Experiences for the Built Environment
Below is a sneak peek of a select spreads layouts from the new publication about about to hit the stores in the coming days.
The International Magazine of Space Design 'BOB' features a THERE profile review, interviews and featured projects – with a focus on branded experiences within the built space.
Check it out…
Massimo Vignelli - Vignelli passed away this week aged 83yrs. THERE Director, Paul Taboure discusses an amazing life long legacy in Identity & Environment Design Read more.
From a young age THERE director Paul Taboure was inspired and spurred on by Italian designer Massimo Vignelli - Vignelli passed away this week aged 83yrs. Paul Taboure discusses an amazing life-long legacy in Environmental Graphic Design and information graphics
Renowned international graphic designer Massimo Vignelli, whose graphic vision extended from subterranean transit maps to airline logos, died Tuesday.
Vignelli, born in Italy, started his work life in the United States in the mid-1960s.His designs have ended up in museum collections around the world. He helped shape the visual and cultural landscape of the 20th century with work ranging from branding for the likes of American Airlines, IBM, and Bloomingdale’s, to housewares, signage, books, furniture, exhibitions, architecture graphics, and interiors.
As a young designer I was awed and fascinated by Vignelli's style of design. It was he who brought my attention to the art and science of 'information graphics'.
Information grpahics is the art of taking complex information, dataa and statistics and distilling them down to simple and concise easy to understand visual outcome.
Design of the New York underground system, map and signage was another of Vignelli's enviable milestone achievements. In 1972, Vignelli and his team completed the New York City Transit Authority “Graphics Standards Manual,” a hundred-and-seventy-four-page document that established the subway’s modern identity, introducing system-wide a standardized sans-serif typeface, the color-coded circles that identify routes.
“Massimo Vignelli’s contribution to improving the way New Yorkers find their way around the subway system is hard to overstate, and it will endure for a long time to come,” MTA spokesman Kevin Ortiz said.
On a personal note, Vignelli designed one of my favorite products, the perpetual calendar for Nava. Massimo Vignelli’s Perpetual Wall Calendar is a timeless modern classic. Introduced in 1980. Made of heavyweight paperboard, this calendar can be used month after month, year after year. This timeless classic has large, bold numbers that are easy to read evidence of Vignelli’s genius with typography and the white-on-black design makes a simple and clean graphic.
So true. It will, and you will, Vignelli.
Check out this amazing TED Talk: by industry legend Stefan Sagmeister. A low-fi quirky look at Happiness in Design Read more.
Here is a great little talk about one man's 'Happiness in Design'. A Low-fi, quirky and entertaining look at the relationship between design and happiness by graphic design heavy-weight Stefan Sagmeister