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Another Day Made of Glass

A look at how we now, more than ever, nearing a touch screen world Read more.

Another Day Made of Glass

Digital runs vertical through our THERE business and now more than ever, there are exciting advancemnts in the spatial world of environments

Take a look at vision for the future with specialty glass at its heart.

Source: Corning is one of the world’s leading innovators in materials science.

For more than 160 years, Corning has applied it expertise in specialty glass, ceramics, and optical physics to develop products that have transformed people’s lives.

 "A Day Made of Glass 2," is an expanded vision for the future of glass technologies. This video continues the story of how highly engineered glass, with companion technologies, is starting to help shape the world around us.

Posted by Paul Taboure in Digital, Environmental, News and .
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I'm Cubid for the New Cube

New challenger active-technology by retro photography brand Polaroid hits the streets. Introducing The Cube. Read more.

I'm Cubid for the New Cube

I love this fun new bit released technology by retro photography brand Polaroid. Want.

The Polaroid Cube, a tiny, cute HD action-video camera, is now available for pre-order on its website—it will debut in October 2014 with a full range of accessories and mounts. 

Priced at only US$99, it may offer a viable alternative to the popular GoPro, which costs two to four times as much—according to Polaroid CEO Scott Hardy, the Cube is not targeting the “the professional and amateur and aspirational thrill-seekers but going after more of the lifestyle segments”. 

Although it is small—measuring at just 35mm—this latest product from Polaroid is highly competent as a tool for documenting one’s life in a fun, convenient way. 

Other than being weatherproof, shockproof and mountable, it is also very easy to use with a single button on its top—press once to capture a still image, and twice for video. 

Source: Taxi

Posted by Paul Taboure in Advertising, Design, and News.
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THERE wins NSW tender with Property Agents McGrath

THERE is pleased to announce a recent win of a government tender for Ku-ring-gai Council, partnering McGrath on a strategic marketing campaign Read more.

THERE wins NSW tender with Property Agents McGrath

We are pleased to anounce that THERE have ben appointed along with Property Agent heavy-weights McGrath, to with the positioning and strategic marketing campaign for a brand new land release by Ku-ring-gai Council

The site, owned jointly by Council and the NSW Department of Planning, was previously part of the planned B2 road corridor to link the F3 and M2 motorways. This option was abandoned by the then state government in 1996.

Work has begun on a 26 lot residential land subdivision in South Turramurra - a rare opportunity to purchase new residential land in Ku-ring-gai.

Through THERE facilating a naming evaluation process and criteria, the site has been determined as Turramurra Way.

Nestled within one of Sydney's premier Garden and National Park suburbs… Turramurra Way is a limited land offer that represents the final piece in the beautiful suburb South Turramurra.

A limited number of generous single dwelling land lots are being released for the first time, fully serviced and ready-to-build on. Situated  in a leafy, sought-after pocket, that combines lifestyle, established community, connectivity and comprehensive amenity. South Turramurra offers a family-friendly neighbourhood set amongst some of Ku-ring-gai's most peaceful pocket.

THERE has been commissioned to produce the brand campagn and strategy, local area and lifestyle  image creation, tone of voice copywriting, brochure design, website, print ads, onsite sales display and much more.

The site is being auctioned on November 1 - so watch this space in the coming weeks for the Brand campaign and collateral roll-out.

Posted by Paul Taboure in Property, Design, Identity, Branding, News and Web.
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THERE makes AGDA 2014 Design Biennale Finalist for spatial design and branding categories Read more.


We are pleased to announce that THERE has been shortlisted as an AGDA 2014 Design Biennale Finalist

The AGDA Award program is Australia’s barometer for creative design excellence, and so we’re absolutely delighted to have been shortlisted

We’re very proud of our talented design team, and appreciative to our amazing clients who put their faith and trust in our abilities to deliver projects that build their brands … and get nominated for award recognition.

We have been recognised within the creative categories of:

Spatiai Design – For our facade design for Garanagula Gallery completed in partnershp with FKM Architects

Branding – For our brand revitalsation for furniture company RJ Workspace.

The award ceremony and dinner is to be announced on the 15 November in Hobart.


Posted by Paul Taboure in , Branding, News, , Environmental and Design.
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About to graduate?

Australia's' leading design studio THERE and others, help AGDA and UTS final year design students to get interview-ready at this years 'Opening Doors' Event Read more.

About to graduate?

About to graduate?  Get along to this event and hear how to land your first job, have someone look through your portfolio and get valuable insights on how to be ready for your first interview.

About to graduate?  Get along to this event and hear how to land your first job, have someone look through your portfolio and get valuable insights on how to be ready for your first interview.

Robyn Robins, lecturer at Monash University in Melbourne will talk you through her ‘Opening Doors’ seminar and there will be ten senior creatives from Interbrand, THERE, Hulsbosch, RE, Canvas Group, DT Digital, Landor + others on hand to give you advice and insights into Sydney’s creative industry.

Students registering MUST be in their final year of study.

Monday 3rd November
Opening doors 6.00-7.30pm
Portfolio reviews 7.30-9.30pm

Tickets $15
Student members free

School of Design
Faculty of Design Architecture and Building
University of Technology
Harris Street

Posted by Paul Taboure in News, Invitation, Design and People.
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The hostel that fell to earth

A giant cube that appears to have landed on its side in the Slovakia's High mountain peaks sparks my two passions of skiing and architecture Read more.

The hostel that fell to earth

One of two passions in life are skiing and architectural. So when I saw this giant cube that appears to have landed on its side in the Slovakia's High Tatras peaks mountains I just had to investigate further…


This giant cube that appears to have landed on its side in the mountains is a proposal by Czech studio Atelier 8000 for a facilities building in Slovakia's High Tatras peaks

With the "succinct shape of a simple cube" that appears to have been dropped at random onto the snowy landscape, The design would create dining and accommodation for people trekking across Slovakia's highest mountain range.

According to the designers, the orientation of the structure would allow three sides of it to be visible from any given point around its perimeter.

Each of these surfaces would present a square grid, made up of photovoltaics, windows and aluminium panels, in an arrangement designed to generate as much solar energy as possible and minimise the building's carbon footprint.

"The glass surfaces of windows and photovoltaic panels along with the light transparency of the metal plating complete the whole picture of the site with a touch of glimmer – just like the glints and reflections which can be observed on the surface of a mountain lake or on thawing ice," said the designers.

Atelier 8000 developed the proposal for the Ke Marská Hut architectural competition, which asked applicants to design a building offering accommodation, a restaurant, a medical facility, skiing storage and a garage for a snowmobile.

The competition was won by others, so is now unlikely to make it off the drawing board - that said, it gets my vote. Love.

See original post here

Posted by Paul Taboure in Architecture, Design, Views and News.
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Meet the Trail Blazers. This is amazing. This is the future.

Curious by nature, we love all things digital and emerging technologies. This is one to watch. Read more.

Meet the Trail Blazers. This is amazing. This is the future.

Curious by nature, I love all things digital and emerging technologies… and this is definately one to watch out for. Introducing Pixelstick - Light painting evolved, a kickstarter iniatiave.

What is it? Designed by Brookyln-based BitBanger Labs, the Pixelstick is a fancy new gadget for creating long-exposure light paintings.

How does it work? The device reads digital images created in Photoshop (or any other editor) and displays them one line at a time through an array of 198 full-color RGB LEDs. The images can be any height up to 198 pixels tall and many thousands of pixels wide creating huge possibilities for visual effects.

Where did it come from?  Pixelstick began as a proof of concept using an arduino and some off the shelf LED strips. It moved quickly into custom LED circuit boards, a more powerful ARM microcontroller and a sturdier design made of lightweight aluminum rather than plastic tubing. With the ability to control the density of the LED count while at the same time refining the custom aluminum extrusion, the current version of pixelstick began to take shape.

Early controller prototypes were bare circuit boards, followed by a rather quaint wooden handbox (which we still quite like), and eventually on to higher and higher fidelity 3d printed enclosures. Each iteration performed better and was tweaked as we logged more hours with the pixelstick.


What next? We are investigating its usability in our THERE studio's own image making. It's one small step-forward for pixel imagery, one huge unique leap-forward for image creators.

Posted by Paul Taboure in Environmental, Insights, Design, , and Motion.
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Outside-Looking-In at Sydney's Newest Design Talent

THERE's Creative Director Paul Taboure reports on his recent external assessor role for the UTS Fourth-year Honours students Read more.

Outside-Looking-In at Sydney's Newest Design Talent

THERE's Creative Director, Paul Tabouré,  was outside-looking-in recently interacting with Sydney's newest design talent, during a recent external assessor role for the UTS Fourth-year Honours students.

It was my pleasure to be be recently invited by Aaron Seymour from the School of Design – Faculty of Design Architecture and Building – University of Technology, Sydney.

The day gave the opportunity for two groups of students, 12 in total during the day, to present their final year project ideas to me for feedback.

I was asked to assess each of them giving real-life vocational feedback, encouraging and sometimes challenging their design thinking and ideas, during the six minute presentations which then allowed time for feedback. 

All in all, it was a rewarding day being able to interact with a bunch of talented students and Sydney's newest design talent – watch out Sydney!

We even managed to squeeze a coffee break in the middle somewhere.
Posted by Paul Taboure in Design, News and People.
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Your guide for hiring once, hiring right.

5 way to ensure you hire an enviro-graphics agency who are the right-fit for your organisation. Read more.

Your guide for hiring once, hiring right.

So you’re looking to refurb your workplace, the interior designer has been appointed and are undertaking the conceptual ideation and now you are turning to appoint a graphics agency to help enliven and enhance the interior vision. So how do you, and the interior designer, ensure you'll 'back the right horse' and achieve the outcome your team is looking for?

Choosing a new agency to join the team is a big deal. There is often an expectation set-up that the incoming graphics agency will help visually enhance the experience of the overall space.

Are you confident that you are working with the most creative and most experienced agency to integrate your organisations vision and values vision your workspace?

Here are the 5 areas you should consider in order to select the right-fit agency for your project:

1. Experience in WorkplaceCan the agency demonstrate similar relevant projects?

2. Aligned Strategic ThinkingDoes the agency have the right unearthing tools to extract a good brief during the briefing workshop?

3. Creative Design AestheticsDoes the agency offer the right design style to suit your organisations brand?

4. Inch-wide Mile-deep Knowledge Is the agency a ‘Specialist or Generalist’ agency?

5. Risk Management ProcessesWhat risk mitigation steps or processes does the agency demonstrate to ensure a smooth & successful outcome project?


1. Experience in Workplace
Today’s workplace has changed. Your brand promise… Living the brand, transparency of working, honesty authenticity and integrity all need to run vertically through today's leading organisations. No longer is it a case of putting a large corporate logo at the reception desk, internal communications needs to inform, inspire and enthuse every stakeholder touchpoint, both from a client facing perspective to the internal audience being staff and colleagues.

Does your selected agency understand the complexities of todays workplace? Meaning; whether your proposed workplace is to be; traditional, ABW, co-working, flexi-working etc. Does the agency understand the functional purpose and use for the space? An ABW space fosters a variety of office environments, that are all supporting different activities. In an average ABW office, that may include a mix of team desks, quiet concentration rooms, telephone booths and a meeting room, stand up meeting tables, a brainstorm area, multi media rooms, a lounge area and even stand up working stations.

I suggest that it would be useful to discuss with the agency how these areas could be visually and graphically treated to work synergistically with these diverse areas? ie. In a broader sense, often lessons learned from previous project challenges can help provide prospective clients insights into opportunities explored and barriers encountered. Ask the agency to convey what the challenge, solution and outcomes were from similar challenges they had experienced in past projects.

Request client referees, contact them to gain deeper insights into completed projects. Ask them how did past projects help influence positive staff, visitors and client behaviour within the workplace? Are there any videos showing interviews?


2. Strategic Planning
Different Agencies use a variety of exercise tools and questionnaires to help better understand your organisation its values, culture, business objectives, challenges, communication imperatives etc. Often reflected in the Agency’s proposal, you should be aware what level of investigative processes the proposed agency will be offering. Will it be a scratch-the-surface strategy approach? Or will be a more immersive and deeper explorative process?

The purpose is to unearth what is special, unique or different about your organisation so that the agency can leverage a unique creative response.

To achieve the best outcome, it is important to for the agency adequately delve, discover and familiarise with your business and project objectives. You should look to ask questions about how and what unearthing tools may utilised and how the process fits with your organisation expectations. i.e. Will you be forming a Project Control Group (PCG) to help the streamline decision-making processes and enable the project keep moving forward? If so, you should look to ask questions about how and what unearthing tools are likely to be proposed.

So, best to invest in the set-up stages and remember –  a good, clearly defined brief, more often that not, leads to a good design outcome.



3. Creative Design Aesthetics

Does the agency offer the right design-style to suit your organisations brand? Choosing a design agency that has a good visual design ‘fit’ is often a subjective exercise.

Although you can’t always judge a book by its cover (as the cliché goes) you can often gain a good feel for the general 'look and feel’ output a design agency offers. By viewing past projects your organisation will quickly be able to decide if their communication style connects with you on emotional level.

If a design agency a has a subtle 'house style' or set of guiding design principles it employs - in it can often help manage your expectations somewhat, and can give a clue as to the likely creative avenues it may explore. An example may mean… the use of big areas of flat colours, dynamic big bold typography, treated or pixel effect photographic imagery, understated design layout. Each of these visual cues may help you assess the design outcome for your project.

So, remember best to choose a design agency that appeals to your organisations sense of design style and who’s communication connects on an emotional level.



4. Inch-wide vs mile-deep knowledge

Is the proposed agency a ‘Specialist or Generalist’ agency?
Using a common analogy, which would you use to design your new home… a residential architect or jump straight to an builder?

It seems almost too obvious that most would clearly use the ‘residential architect’. Yes, but why is this? Well, you would be looking to tap into the deep expertise, years of training, effectiveness of a specialist professional who has a 'day-in, day-out' narrow focus on ‘residential’ projects. The assumption would be that the architect will achieve a great outcome faster and more effectively (more cost-effectively) and to a higher design standard, than a 'jack of all trades’ all-rounder builder.

I believe that the world doesn’t need a another ‘Jack of all trades’ generalist graphic designer who doesn’t stand for anything imparticular. There are thousands of graphic designers and agencies in Australia each vying for whatever projects come their way, but when it comes to the complexities of spatial design projects it is important to assemble a short-list of ‘specialists’ for interview. This way you’ll know that you’ll be tapping into narrow expertise - and have the 'right team' for the job.

It is important that the criteria of this shortlist should be that are able to demonstrate an 'inch-wide, mile deep’ expertise in environmental graphics and signage.

Other things to lookout for are;
– Individual team bios… Can each of the proposed assembled teams demonstrate previous history of similar such projects?
– Industry recognition… Has the agency been recognised for outstanding design within its industry and by its peers? These are usually a good sign that the agency is an above-average contender.
– Sustainability… Does the agency have a sustainability statement that outline their approach to contributing towards a sustainable workplace environment ?

So, remember choose an agency that offers deep expertise rather than a wide service range.


5. Risk management Processes

As the cliché goes… you never get a second chance to make a first impression. This is especially true when staff, suppliers, and clients visit your workplace. They are likely to form an enduring opinion of your organisation.

The decision to invest in your staff, their well being through their enhancing their workplace environment is often a substantial financial investment - so it is important to get it right the first time.

What are the ways you can minimise potential risk through your project stages?

The three areas I recommend you focus on are:
1. A comprehensive unearthing process
2. Visual territories exploration
3. 1:1 Rapid Prototyping

I believe a good brief 'sets a project up for success' – so, it is important to have a thorough discovery and familiarisation stage to help manage both agency and client expectations for whats needs to be achieved.

This good 'unearthing process’ will allow a deep & thorough, comprehensive briefing definition. This will ensure all the project stakeholder group’s ‘wants and needs’ are recorded and defined - a good creative foundation brief will become the guiding evaluation criteria framework, upon which, all subsequent creative design work will be judged.

Do you ever find that you don’t always know what you want? (or at least can’t articulate it?)… that said, show you an image/idea, and you’ll be instantly opinionated on whether it visually resonates and is on-brief?

Given that it is not uncommon to know what one does’t like? We believe a good way minimise project risk is by offering strategically sound visual precedence mood boards options (we call them 'visual territory boards') supported by key buzz words we are able to present clients a wider range of 'creative avenues’ that stimulate discussion and help narrow the focus of exploration, avoiding unnecessary exploration of futile directions. This effective approach means that the project control group (PCG) has an opportunity to feel part of the creative process and feel a sense of ownership and buy-in to the project outcome.

What other risk mitigation opportunities are there? Well, the other area you should look at is managing expectation around 'production values'. A good agency should offer the option of prototyping all built aspect as a 1:1 prototype… showing you both dimensional and flat forms as one to one section, and produced in the actual colour , and the actual material that will be in the final outcome. this will men there are no nasty surprises experience when the final install happens.

In summary, successfully navigating the Agency-appointment process to achieve the best outcome is influenced by your organisation asking the right questions, during the vetting stages to ensure the 'right fit'. 

Posted by Paul Taboure in Environmental, Insights, News and .
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