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Our Sydney studio is moving!

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Our Sydney studio is moving!

After 16 glorious years at Foster St, Surry Hills we've decided now is the time for a fresh start. We are moving into a newly refurbished warehouse studio in the heart of Chippendale.

As of Monday 27th August you’ll find us at 69 Abercrombie Street, Chippendale, NSW 2008 (entry via Levey Street). Our contact number still remains the same 02 9280 1477.

 

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Standing out in the crowd

THERE Co-Founder Simon Hancock, features as keynote speaker at experiential branding design summit in Nanjing, China. Read more.

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Standing out in the crowd

China faces a dilemma. Over the past few decades, it has seen unprecedented growth, like nothing the world has ever seen before. Yet as we've witnessed the rise of China as a global economic power and its cities continuing to grow into ‘mega-cities’, many of them struggle to distinguish themselves from each other, let alone from other well known international cities. 

Whilst leading cities of the world such as New York, London, Sydney, etc have instantly recognisable architecture, landmarks, and often exert a certain ‘vibe’, many cities in China by contrast, often lack a unique identity and place-led experience. 

Many of the world’s largest cities are located in China and yet I would bet that with the exception of perhaps Shanghai and Beijing, many of you would struggle to name the others based on photos alone.

And so this experiential ’identity crisis’ that many cities in China face, was the core topic of conversation at the inaugural 2018 China City Brand and Environmental Sign Design Summit, which I was recently invited to be a keynote speaker at.

Held in Nanjing, at the Nanjing Exhibition Centre, the panel of speakers was made up of leading architects, experiential designers and place-led branding experts, from around the world.  Co-organsied by SEGD, CEO Clive Roux kicked things off with a thought provoking talk about how experience now defines one impression of a city and in turn helps create its identity.

I shared with the audience how the approach we take at THERE – looks to combine practicality with creativity to help define the visitor or user experience within place, driving a deeper emotional connection, which in turn helps create better engagement and long-term advocacy.One of our current projects, Funan – a mixed use development in the center of Singapore, is a good example of this approach. Its strategic positioning as an ‘intersection of culture and creativity’ is realised through various placemaking graphics and installations, as well as the more practical aspects such as wayfinding and signage. In this way we can convey a consistent and cohesive narrative that speaks directly to the visitor, creating a more meaningful destination that is distinct and memorable, whilst remaining authentic to its offer and personality.

Good storytelling to us, is all about putting a really compelling story at the core of a design. It can be anything from creatively telling brand messages or a destination’s story, through to communicating aspects of heritage or site context. Storytelling is most effective when the narrative is clearly communicated – but that doesn’t mean you have to be obvious with how you do it.

It’s the same with wayfinding and signage design. Good, intuitive navigation, has a direct impact on peoples’ physical and emotional experience of a place. At THERE we approach wayfinding as not only the task of helping navigate from A to B – but as an opportunity to also reinforce the brand or destination story. By combining place-making visuals, tone of voice, and directional aids, we can start to create visual landmarks, imbued with the personality of the destination.I’m sure we’d all agree, the physical environment and the sense of place it creates, is becoming more important than ever. With the growth of smart phones and social media especially, now everyone seems to be a photographer – looking for those wow, ’Instagram-able’, moments to share. This presents real opportunity to express the qualities of a place, by ‘activating’ areas to help inspire visitors, stimulate intended usage, or prompt social interaction.

Outside of the summit, I unfortunately had limited time to experience Nanjing for myself, but from the glass and steel skyscraper towers that seem to be growing out of the ground all around, to the old part of town with its quiet tree lined streets and ornate traditional buildings and temples, my initial impression of Nanjing is that it is a city of great contrast.This is true of many cities in China and so their challenge, and its the same for any city or destination looking to project an image that is distinct – is to tap into the stories behind each place. Find the authentic narratives that can be weaved into placemaking experiences and don’t be afraid to have a bit of fun! A bit of playfulness can really help to create a positive mood and make spaces more memorable. 

All these elements play important roles in helping combine logic with a bit of magic, to reflect the spirit or personality of a place – enhancing the user experience, and creating more meaningful destinations. 

Well thought out, experience led placemaking, has the benefit of resonating with both residents and outsiders – motivating civic pride and building the destination brand. Ultimately, helping people feel inspired, engaged and connected.

 

Posted by Simon Hancock in Architecture, Identity, Branding, , Views, , Environmental, , , Insights and Design.
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Dance for Life 2018 x THERE

Where Circus meets Life. THERE supports this years Dance for Life 2018 extravganza Read more.

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Dance for Life 2018 x THERE

Dance for Life is a rare opportunity for the architecture and design community to really let its hair down and party – all for a good cause. 2018’s dance celebration was no exception.

 

Dance for Life is a rare opportunity for the architecture and design community to really let its hair down and party – all for a good cause. 2018’s dance celebration was no exception.

THERE was proud to once again donate inkind support for this worthy cause. As D4L brand custodians, we built upon the visual brand equity already established from previous events. This years theme 'Circus of Life' saw us bring the event brand to life using a mix alf contemporary and classic circa visual cues.

Brought to the design scene from TCW, Instyle and ThinkingWorks, Dance for Life is a dance event and competition that brought over 700 enthusiastic members of Sydney’s A&D industry together, all in the name of Mental Health.

Having a dance and raising money for Reach Out, which provides support and practical assistance for teenagers struggling with depression, anxiety and suicide, and with some help from THERE, this years Dance for Life 2018 event was the biggest and boldest iteration of the event so far!

This year, designers and employees from Greenbox Architecture, The Bold Collective, Hassell, Geyer, Curio, Billard Leece Partnership, Crone Architects and Stack, Smart Design Studio, COX, and Rothelowman put their wallets, and feet, where their mouths were and come together to raise over $70,000 for Reach Out – all while partying and revelling in the dance spotlight.

THERE are already developing out the theme for the next event – Watch this space. It's gonna be huuuuge! ;-)

Posted by Paul Taboure in Architecture, Branding, Identity, News, Design, Corporate and Press.
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THERE wins x 2 SEGD Awards!

THERE continues its winning streak, Winning the 2018 SEGD Global Design Awards hosted in Minneapolis last week. Read more.

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THERE wins x 2 SEGD Awards!

The team at THERE are excited to announce that we’ve been
twice-awarded in the 2018 SEGD Global Design Awards, announced at the annual SEGD (Society for Experiential Graphic Design) conference in Minneapolis USA.
 
Among 353 entries only 37 projects were selected to receive an award – amongst which, 2 of our workplace branding projects were selected for Merit recognition making THERE the most-awarded Australian Agency.
 

Our projects for Westpac and Roche both came away with an award, winning in the Wayfinding, Placemaking & Identity categories.

The visual continuity of design across a multi-floor project drew judges praise for the Westpac entry with the jury asserting it as "A beautifully crafted and elegant system that included subtle surprises”.

Meanwhile, the Roche scheme was awarded by the jurors for "Elevating the idea of corporate branding through the introduction of contemporary art".Whilst in Minneapolis our design leaders from Sydney also delivered a keynote talk at the annual industry conference.

Paul Tabouré (ECD and CoFounder) and Charlie Bromley (Associate & Head of Environments) were invited to talk at the event about the role that brands play in contemporary workplace design – sharing insights into how experiential branding can help to create more meaningful connections between employer and employee. 

“We couldn’t be more proud that these two projects have been recognised in this way – and think it’s testament to the collaborative support of our clients at Westpac & Roche,” says Paul Tabouré.The team at THERE would also like to say a huge thanks to our industry partners who have helped out along the way, including Geyer, The Studio* Collaborative, Hassell and The Operative. 

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THERE published in global supergraphics annual

THERE are pleased to be featured in a new Thames & Hudson Supergraphics signage annual Read more.

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THERE published in global supergraphics annual

The team at THERE is pleased to be recognised in a new publication featuring the best examples of global Supergraphics signage and wayfinding projects.

THERE feature in a new book from Thames & Hudson compiling over 60 examples of the best environmental graphics and murals from across the world.

Many folk will associate the word “supergraphics” with exhibitions, building facades and art installations. The term is used to describe large-scale graphics, typography and imagery that adorns walls or other large surfaces – but the variety and application of these mega graphics have increased over recent years.

Now, supergraphics are used to brighten up hospital wards, school halls, community centres and public spaces. Clever, intricate wayfinding and graphics lead visitors through train stations and gallery spaces, or huge, illustrative murals make a political statement when printed on the wall of a dilapidated building in a run-down part of a city.

THERE feature in a new book called The Field Guide to Supergraphics: Graphics in the Urban Environment explores the many uses these giant designs now have, with 60 case studies taken from across the world.

Split into four main chapters or “types” of supergraphics – including Typographic, Colour, Graphic and Vernacular (meaning language, or visual language)

Posted by Paul Taboure in Design, Environmental, News, , , Identity and Press.
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Mid-Weight Brand Designer

A superb opportunity for a Mid-Weight Brand Creative available at THERE. Apply today. Read more.

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Mid-Weight Brand Designer

Working for one of the leading studios in Sydney, an exciting opportunity has arisen for a Mid-Weight Designer to join our Brand team and help drive the great creative thinking for which this studio is so known for.

We are seeking a multidisciplinary team player, with a focus on branding to create well crafted unique identities, engaging campaigns and ultimately help define how brands communicate. 

You’ll love the whole design process from start to finish. Being proactive you’ll have no problem interrogating briefs, thrive on creative ideas, handle the pressures of deadlines, liaise with suppliers efficiently and have a sense of pride in everything that you do. 

You’ll have a strong base knowledge of the branding world, but more importantly a hunger to learn and explore creatively to develop your design capabilities.

We design branded experiences for the built environment that capture imagination and positively influence the way people think, feel and do. The built environment includes Brand identity, property marketing, enviro-graphics & digital, placemaking and signage.

THERE has two divisions Brand (incl. Corporate Identity and Property) & Enviro (incl. Environmental Graphics & Signage) and this role is for the Brand team.

Day-to-day you’ll be an Integral part of the brand team working closely with the Design Director / Senior Designers on a variety of projects within a fast paced environment. You’ll help to mentor and shape the younger members of the team, helping to develop the studio professionally and personally.

Above all you’re a genuine person who not only loves what they do, but is empathetic and a positive impact on the studio environment.

Obviously
- 3-7+ Years experience
- Conceptual thinker
- Multidisciplinary experience with a brand focus
- Supportive & efficient team player
- Confidence in presenting your ideas
- Can see the bigger picture along with a keen eye for detail
- Ability to handle pressure, deadlines & multiple projects
- Strong Adobe Suite skills

Bonus Points
- A wordsmith who can write clearly & succinctly 
- Digital Guru, more than your basic knowledge
- Motion Design / brands in the digital age

For your application
Please include the following and send to jobs@there.com.au
– Small selection of your best work, (PDF)
– CV  Covering letter addressing the above points

Posted by therestaff in Branding, Design, Corporate, Identity, People and Print.
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Westpac Wins Best in Class Award!

THERE takes home a Good Design Award Australia at the 2018 ceremony for our Westpac workplace project. Read more.

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Westpac Wins Best in Class Award!

The winners of Good Design Australia – the highest honour for design innovation in Australia – were revealed last night at the 60th annual Good Design Awards ceremony. 

THERE are excited to announce that our Wayfinding and Environmental Graphics for Westpac's new workplace not only received a prestigious Good Design Award® in the Communication Design category, but also took home the Best in Class title in recognition for outstanding design and innovation.

The event – held in the iconic Sydney Opera House – is Australia’s most prestigious awards for design, with a proud history dating back to 1958.

The Awards celebrate the best new products and services on the market, along with excellence in architectural design, digital and communication design.

The Good Design Awards Jury commented that the Westpac project was a 'solid design solution and a coherent, integral and effective rebranding' with the workplace scheme presenting 'an elegant and nuanced embedding of indigenous expression.'

'This year’s ceremony marked the 60th anniversary of the Good Design Awards and attracted a record number of entries, so we couldn’t be more pleased to walk away with one of the top honours.' says THERE's Executive Creative Director & Founder, Paul Tabouré.

'We’d also like to say a big thanks to our clients at Westpac who championed our ideas throughout the project, our collaborative partners in Geyer & The Studio* Collaborative, and of course our talented studio design team who made it all happen behind the scenes.'

Posted by therestaff in Design, Environmental, , , and Corporate.
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Magic & Logic in Las Vegas

THERE heads stateside to talk at the SEGD Branded Environments conference. Read more.

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Magic & Logic in Las Vegas

Design leaders from THERE were recent keynote speakers at the SEGD Branded Environments conference in Las Vegas.

Held in partnership with the Annual Digital Signage Expo, Simon Hancock (CoFounder) and Charlie Bromley (Head of Environments, Sydney) were invited to talk at the event about the two studio's approach to global practice and focus on the design of brand-centric customer experiences.

SEGD (The Society of Experiential Graphic Design) exists to educate, connect and inspire the global, multidisciplinary community of professionals creating experiences that connect people to place.



The talk was titled Magic & Logic and examined the balance between left-brain and right-brain thinking that’s often at play when we are solving our client’s design challenges. 

Showcasing a series of themes in our work, Simon and Charlie presented a variety of projects from workplace to retail and public space – demonstrating how the right mix of creativity and logic can help people to feel inspired, engaged and connected to the spaces they live, work and play in.

Posted by therestaff in Design, Environmental, News, , , , Views, , Press, People and Insights.
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Sydney Design Awards open for voting NOW!

THERE are shortlisted for multiple Sydney Design Awards 2018 and we now need YOUR help to win! Read more.

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Sydney Design Awards open for voting NOW!

We are pleased to announce that THERE has been shortlisted for 5 awards in this year's Sydney Design Awards 2018, and now that we are shortlisted we need your help to bring them all home! 

This next stage of judging is voted by the public - that's you! 

To vote, simply click on the images below and rate our projects 5 stars.
(You will need to make an account, however your details will not be used for any promotional material). Happy voting!!

 

Roche Graphic Design Environmental – Vote now!

 

Westpac Graphic Design Environmental – Vote now!

 

 HCF Graphic Design Environmental – Vote now!

 

Grand Central Towers Property Marketing Campaign – Vote now! 

 

Metropol Property Marketing Campaign – Vote now!

 

Sydney Design Awards represents a global community of over 75,000 members, 5,000 brands and 1,500 studios - who come together to innovate, accelerate and grow demand for design.

Sydney Design Awards celebrate the role of design in enriching the human experience and the courage of those who commission, create and support design.

 

 

 

Posted by therestaff in , Branding, Motion, , , , News, Design and Environmental.
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