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THERE WINS AGAIN AT GLOBAL SEGD 2014!!
The Society for Experiential Graphic Design (SEGD) is the most globally recognised annual awards for Experiential Branding and Signage/Wayfinding design excellence.
 
After winning 8 Awards at the 2013 AGDA Australian Design Biennale Awards – THERE continues it's run of international recognition, having just been honored with a Merit Award at this years 2014 SEGD conference in Atlanta.
 
Among 412 entries, 31 projects were selected to receive an award. Only 8 received the highest Honor Award and of the 24 projects selected for a Merit recognition THERE was the only Australian firm to win for an Experiential/Environmental Branding project. 

The BIG IDEA: Exploring the 3M archives we unearthed a long history of graphic symbols and logos. We created an interpretive graphic to showcase the evolution of their logo spanning the entire 80sqm wall. Fabricating the wall was a fairly significant undertaking. The logos were routered into horizontal slats, at various depths, to play up on the abundant natural light in the foyer space.

The wall was finished in gloss 2pac white to contrast with the cast shadows which are a result of the dimensional nature of the wall. The routered horizontal slats blended perfectly with various architectural details throughout the building.

The SEGD Jury commented :

“What’s remarkable about this wall is that it’s a timeline that showcases the history of the company through the evolution of its brand. It presents 3M’s history through a coherent and timeless treatment that is subtle yet remarkable. It’s the brevity and quietness that make this solution so effective." 

Congratulations to the whole design team and our fantastic project partners – Keep up the good work! 

More info on the project can be found here on the THERE website and on the SEGD Awards site

 

 

 

 

Posted by Gordon Eckel in Environmental, Design, , , News, Identity and Corporate.
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THERE to headline feature in International BOB design journal

THERE is featured a newly released east asian design publication - Launching this month Read more.

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THERE to headline feature in International BOB design journal

The editor of The International Magazine of Space Design 'BOB'  by A&C east asian publishing group, interviews Paul Taboure & Simon Hancock, founders of creative agency THERE about creating Branded Experiences for the Built Environment

Below is a sneak peek of a select spreads layouts from the new publication about about to hit the stores in the coming days. 

The International Magazine of Space Design 'BOB' features a THERE profile review, interviews and featured projects – with a focus on branded experiences within the built space.

Check it out…

 

 

 

Posted by Paul Taboure in News, Press and Views.
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The Legacy of a Design Master

Massimo Vignelli - Vignelli passed away this week aged 83yrs. THERE Director, Paul Taboure discusses an amazing life long legacy in Identity & Environment Design Read more.

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The Legacy of a Design Master

From a young age THERE director Paul Taboure was inspired and spurred on by Italian designer Massimo Vignelli - Vignelli passed away this week aged 83yrs. Paul Taboure discusses an amazing life-long legacy in Environmental Graphic Design and information graphics

Renowned international graphic designer Massimo Vignelli, whose graphic vision extended from subterranean transit maps to airline logos, died Tuesday.

Vignelli, born in Italy, started his work life in the United States in the mid-1960s.His designs have ended up in museum collections around the world. He helped shape the visual and cultural landscape of the 20th century with work ranging from branding for the likes of American Airlines, IBM, and Bloomingdale’s, to housewares, signage, books, furniture, exhibitions, architecture graphics, and interiors.

 

As a young designer I was awed and fascinated by Vignelli's style of design. It was he who brought my attention to the art and science of  'information graphics'.

Information grpahics is the art of taking complex information, dataa and statistics and  distilling them down to simple and concise easy to understand visual outcome.

Design of the New York underground system, map and signage was another of Vignelli's enviable milestone achievements. In 1972, Vignelli  and his team completed the New York City Transit Authority “Graphics Standards Manual,” a hundred-and-seventy-four-page document that established the subway’s modern identity, introducing system-wide a standardized sans-serif typeface, the color-coded circles that identify routes.

“Massimo Vignelli’s contribution to improving the way New Yorkers find their way around the subway system is hard to overstate, and it will endure for a long time to come,” MTA spokesman Kevin Ortiz said.

On a personal note, Vignelli designed one of my favorite products, the perpetual calendar for Nava. Massimo Vignelli’s Perpetual Wall Calendar is a timeless modern classic. Introduced in 1980. Made of heavyweight paperboard, this calendar can be used month after month, year after year. This timeless classic has large, bold numbers that are easy to read evidence of Vignelli’s genius with typography and the white-on-black design makes a simple and clean graphic.

 

So true. It will, and you will, Vignelli.

RIP.

Posted by Paul Taboure in Design, People, Insights, Branding, Press, and News.
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A low-fi quirky look at Happiness in Design

Check out this amazing TED Talk: by industry legend Stefan Sagmeister. A low-fi quirky look at Happiness in Design Read more.

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A low-fi quirky look at Happiness in Design

Here is a great little talk about one man's 'Happiness in Design'. A Low-fi, quirky and entertaining look at the relationship between design and happiness by graphic design heavy-weight Stefan Sagmeister

Posted by Paul Taboure in Design, Insights, Views, People and News.
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3D Printing

The past, present and future of 3D printing, we discuss sociological, ethical and sustainable perspectives of this new form of printing. Read more.

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3D Printing

3D printing has slowly but surely ingrained itself as an accessible option to roll out large scale built items, so lets start with a bit of an explanation as to what 3D printing actually is and what it entails.

 

We’ve all heard the buzz word of '3D printing' Newscasters and journalists the world over have been astonished and amazed at the possibility of literally 'printing' 3D objects out of thin air.

LIke a scene from a futuristic sci-fi, it can appaarently “print” in plastic, metal, nylon, and over a hundred other materials. It can be used for making nonsensical little models like the over-printed Yoda, yet it can also print manufacturing prototypes, end user products, quasi-legal gunsaircraft engine parts and even human organs using a person’s own cells.

It's achieved when successive layers of liquid, powder, paper or sheet material are laid down in different shapes. 3D printing is also considered distinct from traditional machining techniques, which mostly rely on the removal of material by methods such as cutting or drilling. 

 What can we create? So now that we have an understanding of what 3D printing is, what can it do? The greatest part about 3D printing is the freedom it gives users to create anything they want. From rocket engines for Space X, and body parts/organs to more mundane things like toys. For example, Disney are investing millions into 3D printing so that they can produce toys with inbuilt glowing eyes, etc amazingly futuristic stuff is literally on our doorstep with this technology.

What is happening in our corner of the world? So in our corner of the world how is 3D printing affecting us? To answer that question I have linked a few websites below, which give you a good understanding of just how much this will affect us all in the near future.

 

Click here to see a video on the world's first 3D printed building!

In the world of environmentents more and more furntiutre is seizing the opportunity to create amazing designs. Click here to see 10 ingenious designs.

Some the biggest advancments have been witnessed in the health and scince catergories. Click here to see some some examples.

 

 


How sustainable is this new era of manufacturing? In a nutshell, yes its more environmentally friendly than conventional manufacturing. however, there are arguments for both sides, and of course there are many variables. 3D printing doesn't use one kind of method or material to print. 

What is sociological impact? 3D printing has been touted as the next major frontier of piracy. The idea of 'downloading' a chair design and building it in your own house is not too far away. Several companies are currently working on making this a lot more difficult, with solutions such as streaming printer data over the net to authentic each print. Of course, you might be thinking, how does an Eames chair now differentiate itself from a faux design? If they are both printed from the same machine in your house? How do you explain the cost difference? These are all questions that are currently being addressed through many different avenues and by many different companies at this point in time. 

THERE is looking for ways to intergrate this form of printing into our current design solutions. Our signage partners are already utilising 3D printing for everything from bespoke builds for signage and prototypes to full scale roll outs. Once 3D printing becomes even more affordable, design studio's like ours will most likely invest in 3D printing to produce one off prototypes, similar to studio's having a Large Format Printer in house. The benefits for us in having such quick accessible prototypes will allow us to shorten project timelines and make faster more effective decisions regarding our design solutions. Just imagine how much easier a concept will be to sell in to a client with a built prototype of each sign to go with it, the possibilities are endless!

If you are like me and normally skip down to the summary, check it out. 3D printing does look likely to revolutionise manufacturing and building. How large this impact is will depend on how readily consumers pick up this technology and how accessible 3D printers become. In the end its an exciting period for our industry and to see a house being built in 20 hours is something I personally would love to see! 

Posted by Cameron Ross in Environmental, and Insights.
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A Google Hat-trick!

THERE once again appointed by Google to help create a workplace environment in the Philippines. Read more.

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A Google Hat-trick!

THERE Singapore continue to build their working relationship with Google in Asia having just been commissioned to create workplace graphics for new Google offices in Manila, Philippines.

Posted by Simon Hancock in Environmental, News, Corporate, and Interiors.
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THERE wins Google Singapore!

THERE appointed to help create dynamic new workplace environment for Google's Singapore office. Read more.

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THERE wins Google Singapore!

Following on from a comprehensive branded environment for Google India and their new Gurgaon offices, our Singapore studio has been appointed to help create workplace graphics for an entire new floor at Google's Singapore HQ.

Working in collaboration with interior designers HASSELL and project managers Cushman & Wakefield, our role will be to help enhance and better communicate the workplace theme, creating a real sense of place for the Singapore team.

 

Posted by Simon Hancock in Corporate, Environmental, News, and Interiors.
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Fancy a beer?

A sneak peek to wet the lips. Read more.

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Fancy a beer?

With our branding work for Manhattan due to launch at the end of April, here's a sneak peek of part of that work. Watch this space for the full brand launch and reveal...coming soon!

Posted by Simon Hancock in Design, Branding, Hospitality, and Packaging.
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PlanDo. Love your work, love your life.

Creating a new brand for online integrated career development platform Read more.

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PlanDo. Love your work, love your life.

Love your work, love your life.

We worked with the clever folk at PlanDo to establish smart brand identity and launch site for an online HR resource and career development tool for organisations and individuals, enabling all of us achieve our true potential, build our career, and discover our best self.

For sometime organisations have been encouraging people to take control of their careers, so PlanDo created a tool to democratise career planning, performance, growth, engagement and transitions. It's an integrated career development platform.

THERE were asked to create a brand strategy for this start-up brand. Deliverbles included; strategy, identity, art direction, tone of voice, icons and marketing website.

Part-career log, part-gamification, part-mentoring – all empowering. Empowered together you can plan and do amazing things with PlanDo.


www.plando.com.au

 

Posted by Paul Taboure in Branding, Corporate, Identity, Web and Digital.
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