Each year the SEGD honours the best in environmental graphic design as part of their annual program, the SEGD Global Design Awards. Enviro Designer, Justine Lesmana reflects on some of the other great projects from the last few years.
It seems at the heart of all the projects that came out on top of last years SEGD Design Awards, was their ability to create memorable experiences that connect people to a place or their environment, whether a hospital, museum, government office, workplace environment or even a scout base camp. Keeping very much aligned with their tag line ‘creating experiences that connect people to place’.
It also seems fitting, with SEGD (previously known as the Society for Environmental Graphic Design), changed it’s name recently to the Society for Experiential Graphic Design. The change was to acknowledge the importance of experience design in particular the new technologies and mediums transforming this design discipline in creating a sense of place and new found experiences within spaces.
airField is a great project that exemplifies this. A kinetic sculpture that stands at approximately 27 metres x 9 meters evoking a sense of flight, driven by the heartbeat of one of the world’s busiest air travel hubs, the Hartsfield – Jackson Atlanta International Airport . The 'heartbeat' is achieved through the real time flight data that is synced to the thousands of custom made crystal discs. The movement, of the sculpture and its form is complex, yet elegant and intriguing whilst providing a sense of calmness for the harried and weary travellers within this airport.
Another great project that has engaged in new technologies, is ‘Gallery One’ at the Cleveland Museum of Art in creating a new and dynamic experience for visitors to the museum. This is achieved through interactive games, by browsing the collection using gestures and facial expressions and curating their artworks together through a digital screen. Ultimately, allowing visitors to discover, explore and better yet play with pieces of work - a breakthrough in the usual museum experience of ‘don’t touch’.
If this is only the start of where technologies integrated into environmental graphics can bring to an experience, what’s to come in the future is an exciting prospect - one that THERE is excited about!
There’s no denying that environmental graphic design can be seen to have a key importance in our everyday lives, in both the ability to provide information as well as the experience in how people use and engage with the built world.
This can be seen best in Randall Hospital project. The project achieves transforming an environment (best assicated with distress and illness, into a more inviting and comforting space.
The environmental graphics, signage and placemaking is a helpful distraction, not only the child patients but to their families as well.
In recent years, companies are also now investing more in the experience of their employees within the workplace environment to foster culture, loyalty and performance, through branded experiences.
Integrating the brand’s history, culture and essence in which Olson by renowned architect firm Gensler has done so beautifully through the use of sustainable reclaimed and industrial materials in the strategy it’s environmental graphics. The materiality carefully considered connects to the rich history of the building, as well as the company itself in creating a stimulating environment, for not only employees but also clients and community members.
The innovative use of simple and inexpensive materials for the signage system at Base Camp Charlie in America includes stencil graphics conveying Boys Scouts of America’s qualities.
At THERE we’re looking forward to seeing this years projects that are honoured in the 2014 SEGD Global Design Awards. Stay tuned for our favourites in the coming weeks!