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THERE announces opening of Singapore studio
Following a huge year for THERE and with a recent haul of 8 AGDA awards, THERE's co-founder Simon Hancock, has moved to Singapore to drive the growth of THERE's offer and services in the Asia-Pacific region. 

After successfully completing a number of projects for established international organisations operating in the region, such as Macquarie Group, ANZ and Boston Consulting Group, more and more opportunities are now starting to present themselves in emerging markets and with emerging market brands.

“We've enjoyed great creative success at the recent AGDA awards, and together with our existing working relationships with many leading architects and interior designers operating in the area, we're confident the Singapore presence will see positive returns for our clients and the business in no time.” explains Simon.

Singapore was chosen as our Asian home due its ideal location and  proximity to so many active Asian hubs that are experiencing real growth, and with Simon in place, we are very excited about the potential to help Asian companies build global brands.

IndesignLive have covered the announcement, and can be read online here.

 

Posted by Clinton Duncan in Design, Press, People and .
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THERE Founder walks the talk at SEGD

CEO Simon Hancock talks at SEGD's international Asia Pacifc Webinar.   Read more.

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THERE Founder walks the talk at SEGD

Simon Hancock, co-founder THERE, talks at SEGD's 'EGD Down Under' Asia Pacifc Webinar. During this session he will reveal insights, thoughts and process, stemming from over 10yrs of signage experience. 

For years now, Australian design firms have been prominent winners in the SEGD Global Design Awards program.

Their bold use of color and typography, elegant integration of cultural influences, and innovative applications of scaled graphics have created some amazing public spaces and attracted worldwide attention. 



What are the secrets to their success Down Under? Is it all about big budgets? More design freedom? Less regulation? You may be surprised at some of the answers next Thursday, February 21, when award-winning design firms THERE and Heine Jones share their work.

You'll see pretty pictures, for sure. But you'll also gain insights about the ideas, budgets, client relationships, and processes behind their award-winning work.

This international webinar is being held at a special time —  
Feb. 21 in North America, 5:00pm EST/2:00pm PST 
Feb. 22 in Australia, 9:00am EDT/Sydney 

For more information and to register, click here.

What is SEGD? 
Society for Environmental Graphic Design
The global community of people working
at the intersection of communication design
and the built environment.

 

Posted by Paul Tabouré in Environmental, News, Architecture, People and .
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THERE rebrands Adshel

We're delighted to see the rebrand of Adshel go live today - the outcome from nearly a year of close collaboration. The bold, colourful Adshel rebrand will ignite possibilities for their business, pushing forward to shift perceptions of Australia's leading out-of-home media brand. Read more.

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THERE rebrands Adshel

We're delighted to see the rebrand of Adshel go live today - the outcome from nearly a year of close collaboration. The bold, colourful Adshel rebrand will ignite possibilities for their business, pushing forward to shift perceptions of Australia's leading out-of-home media brand.

"The new Adshel brand isn't afraid. It's multicoloured when surrounded by grey, it can share a laugh when many are too serious, it embraces innovation where many are timid in the face of relentless change. Over the course of nearly a year, Adshel and THERE collaborated very closely to create a brand essence and identity that reflects the organisation today, and helps guide them on their journey ahead." says THERE's Creative Director Clinton Duncan, who headed up the project. 

 

 

"We began with workshops and immersion in their business, aiming to distill a brand essence that captured their unique point of view and internal culture. This essence also reinforces their unique offering and the value they create for their clients, with their unrivalled reach and frequency. We brought this to life with a compelling brand identity that doesn't look or act like anything else in their category."

After nearly a year of working with Adshel, their new brand is a bold break from the past. It's been a project that leveraged every aspect of THERE's business - from strategic brand consulting, brand identity design, external and internal communications, implementation and rollout, production and project management — and we're just getting started. In the near future we'll be working with Adshel on a raft of other initiatives, but that's a blog post for another day.

The future looks bright (and colourful) for Adshel, and we're delighted to be a part of their journey.

For press enquiries;
Gordon Eckel 
gordon@there.com.au
9280 1477

 

Posted by Clinton Duncan in Branding and Identity.
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Great iPhone customisation from Eden

Check out this awesome customisation and packaging for your iPhone. Read more.

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Great iPhone customisation from Eden

Check out this awesome customisation and packaging for your iPhone.

If, like me, you're not so keen on having an iPhone that looks like everyone else's, and if, like me, you're a sucker for attractive packaging, meticulously designed and with a nod to being friendly to the environment, you'll like (and perhaps love) this new brand from Germany, Eden.

Sourced from sustainable sources, the new wood panelling you can order for your iPhone4 (currently no iPhone 5 option). First spotted over at Fast.Co Design.

Posted by Bronwyn Penhaligon in Packaging and Fashion.
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Hello World!

Welcome to the new (and somewhat improved) THERE blog. As you can see, we've made some changes. Read more.

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Hello World!
Our new blog aims to be a place for news and views, as well as sharing what inspires us, industry innovations and trends, and sharing a bit of daily life in the THERE studio.  

A few years ago, too many, THERE started a blog to accompany our dear old flash website, and after a while, it inadvertanty became our main website — it was simple and quick to post new work, and the magic of Wordpress gave our content great SEO. Whilst it was never going to win any design awards, it was very functional and got the THERE's creativity out to the masses.

Fast forward to 2013, and big things are happening. We have an entirely new website, custom engineered from the ground up. We've worked long and hard to get the CMS just the way we like it, and thanks to our good friends (and studio buddies) at Macadamia for their efforts. The backend of our site is quite sophisticated, yet is so simple to use and operate — it's kind of like a big lego set — we can add and subtract new blocks of content, move them around and reconfigure. It's a bit addictive in fact.

Our new blog won't so much be a place to showcase work - we have an entire section helpfully titled Work, to do just that. The blog content is split into 3 distinct types of content, accessible from the filter links above;

News
This is fairly straightforward; it's news, updates and the latest. It might contain recent awards or publications, events or happenings or maybe new people joining the team. It's a place we can keep you up to date with what's going on.

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An exciting new initiative, we've decided to get on to this 'thought leadership' bandwagon. Now that's not to say we weren't always leading, or we haven't been thinking — but what is new, is writing them up as blog posts, and sharing them to the world. These might be articles about the latest and greatest in interiors, design and architecture, or thoughts on what's new or next for branding, or just musings and observations on life as a creative agency.

Insights
Lastly, insights allows us to share a little of the inner workings of THERE, how we go about building our clients' brands, our process and how we get things done. We'll be posting case studies of our work, both how it performs out there in the real world, as well as how it was developed. This is probably the section of the blog we're most excited about, as it will really give you a deeper understanding of how we go about things.

 

Finally, the new blog format will also allow you to get to know some of the characters and personalities of THERE - we'll be actively encouraging all the team to contribute articles and content. We're excited to be pushing our blogging to the next level, and we hope you'll enjoy reading as much as we enjoy posting.

Posted by Clinton Duncan in Web and People.
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How you speak, not just how you look

In branding, it's not just how you look that counts — increasingly brands are using tone of voice as an effective way to differentiate, connect with an audience and gain competitive advantage. Read more.

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How you speak, not just how you look

Whilst we're designers, or visual people, at heart, more and more copy is king. We're helping our clients figure out what's being said, and how to say it, rather than simply 'flowing it in' at the last minute. 

Tone of voice, verbal identity, brand personality — there's lot's of buzz words and jargon to describe it. Increasingly of late, it's become a key offering of any self respecting brand consultancy. It's a badge of honour in some agencies to have writers on staff, turning out columns, pages and slides of crafted, honed and perfected copy that evokes a brand's values, creates a personality around a brand and connects in it's audience in an authentic way.

For me, the words on the page, and the design that visualises and arranges them, have always been inseparable. One of my earliest 'big briefs', working solo on an annual report, went a little bit pear–shaped as I couldn't stop changing the copy - everything from the headlines, pull quotes down to the tiniest details in body copy. My own creative process actually revolves around key words and semiotics, rather than colours, texture or symbolism. Once I have the words right, the message, then I can design.

That's not to say one is more important than the other – they're both two halves of the whole, equally important and necessary for the success of any brand in our increasingly complicated, diverse and fast moving world. For many years, agencies neglected the other half - dominated by visual designers, visual thinkers and marketers or client teams who considered the words to be their domain, supplied to their design team to 'flow in'.

Thankfully, creating an ownable and distinct tone of voice has become considered part of the branding agency's remit, and we at THERE are seeing the effects of this industry shift in our own work. Increasingly we're being called upon to not only design a visual identity, but also to name a brand, to create it's key messages and narrative, and then to articulate, define and document a tone of voice, or verbal identity. It's both a pleasure and an enormous challenge to take so much responsibility on behalf of a client in shaping the fundamental building blocks of their brand.

Below, we've collected a few great examples of verbal identity, the organisations represented are varied and diverse, from large mega corporations, small boutique juice company, to a 'dry bar', providing a place to socialise for people battling addiction. The tones of voice are equally rich and diverse, but tellingly feature wit or humour. This was by no means intentional, but it was interesting to notice how brands that have a little fun, embrace humour and share a smile with their audience rise to the top and create impact, are memorable and in many cases, more successful.

Nudie Juice, Australia
Nudie have mastered a naive, almost childlike tone of voice that masks a sophisticated intent, to change our way of thinking about our fruit juice, the manner it which it is made, and the contents within. Their verbal identity is thus defined by the tone of their voice, as well as the substance of what they talk about. Nudie have a purpose or mission, they're direct about it, but they have a disarmingly authentic cuteness in the way they express themselves.
Credit: Jack Watts Currie, Sydney

Air Asia X / Virgin Blue, Australia
Virgin have built a global business based on their 'Robin Hood Rebellion' business strategy and brand positioning. They find markets with entrenched, monopolistic leaders, and enter as an irreverent, value option that champions the customers needs — leading the rebellion against the status quo. This gives them incredible license to be cheeky, funny and sometimes just plain naughty.

Macmillan Cancer, UK
A common strategy for building a recognizable verbal identity, is a repeatable, adaptable messaging structure — or to put it simply, let's call it a catch phrase. Macmillan appended 'We are' to the beginning of their brand mark, transforming it from a logo to a bold declaration, a proud statement of belonging. The rest of the identity utilises these 'We are' statements almost too repetitively, but the bold visual approach balances the phrases and gives the whole identity a strong, punchy feel not often seen in the not for profit health sector.
Credit: Wolff Olins

Apple, USA
The world dominating tech company from Cupertino has never been afriad of creating memorable, distinctive communications - from the iconic 1984 super bowl commercial, to the long running and beloved 'I'm a Mac' campaign. Increasingly Apple has lost it's edge with regards to it's tone of voice, becoming a monotonous parade of superlatives – and the satirists have taken advantage of this hubris. But every now and then Apple's copywriters get a gem out the door, and this headline from the iPod Touch site is a great example.
Credit: Apple Inc.

 

The Brink, UK
The last example is probably my favourite of the round up. The Brink in Liverpool is a 'dry bar' — a safe, welcoming and lively place for people battling adiction. Somewhere to hang out, socialise and enjoy yourself, where the strongest drink on hand is a coffee. The use of these catchy little sayings borders on the poetic, creating an optimistic, fun verbal identity that also rolled out to aspects of the branded environment.
Credit: SB Studio & Reed Words.

 

Posted by Clinton Duncan in Advertising, Branding and Identity.
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THERE wins at AGDA

We are thrilled to announce that THERE has scooped eight Awards at the 2012 AGDA Australian Design Biennale Awards. Read more.

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THERE wins at AGDA

THERE wins big taking home 8 Awards at the 2012 AGDA Australian Design Biennale Awards.

We are thrilled to announce that THERE has scooped eight Awards at the 2012 AGDA Australian Design Biennale Awards over the weekend. The AGDA Award program is Australia’s barometer for creative design excellence, and so we’re absolutely delighted to have been awarded so extensively.

THERE picked up awards across a number of categories including:

3 x Digital Media Awards (Futurespace / Geyer / MCK Architects)
3 x Three-Dimensional Awards (3M / ASX)
2 x Image Making Awards (IMEI / Adshel)

We’re very proud of our talented design team, and of course a massive thank you to our amazing clients who put their faith and trust in our abilities to deliver projects that build their brands.

To see the THERE entries click here

Posted by Clinton Duncan in Branding, Design and Press.
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THERE wins Graphis Gold!

2012 International Graphis Logo Gold Awards Read more.

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THERE wins Graphis Gold!

2012 International Graphis Logo Gold Awards

We are pleased to announce that THERE have been selected as a winner in the 2012 International Graphis Logo Design Awards.

Our identity work for both MCK Architects and Parklands Blue Mountains were both awarded Gold at the prestigious awards.

The Graphis Annual features some of the most visually captivating logos selected from thousands of entries submitted worldwide with only the most impressive work selected for inclusion in the global Graphis publication.

We couldn’t be prouder of our design team at THERE.

Posted by Paul Taboure in Branding, Design, Identity, News, Press, Print and Retail.
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Welcoming Victor Chang Cardiac Research Institute as a new client

Victor Chang Cardiac Research Institute Read more.

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Welcoming Victor Chang Cardiac Research Institute as a new client

Victor Chang Cardiac Research Institute

We’re delighted to be appointed by Victor Chang Cardiac Research Institute (VCCRI) as their brand and design partner, and we’re looking forward to making a positive contribution to the organisation and their worthy cause. VCCRI are a world leader in cardiac research, continuing the legacy of Victor Chang, himself a pioneering leader in cardiology. Our first project with VCCRI, already underway, is to produce their 2012 Annual Report.

Posted by Clinton Duncan in Design.
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