We're delighted to see the rebrand of Adshel go live today - the outcome from nearly a year of close collaboration. The bold, colourful Adshel rebrand will ignite possibilities for their business, pushing forward to shift perceptions of Australia's leading out-of-home media brand.
"The new Adshel brand isn't afraid. It's multicoloured when surrounded by grey, it can share a laugh when many are too serious, it embraces innovation where many are timid in the face of relentless change. Over the course of nearly a year, Adshel and THERE collaborated very closely to create a brand essence and identity that reflects the organisation today, and helps guide them on their journey ahead." says THERE's Creative Director Clinton Duncan, who headed up the project.
"We began with workshops and immersion in their business, aiming to distill a brand essence that captured their unique point of view and internal culture. This essence also reinforces their unique offering and the value they create for their clients, with their unrivalled reach and frequency. We brought this to life with a compelling brand identity that doesn't look or act like anything else in their category."
After nearly a year of working with Adshel, their new brand is a bold break from the past. It's been a project that leveraged every aspect of THERE's business - from strategic brand consulting, brand identity design, external and internal communications, implementation and rollout, production and project management — and we're just getting started. In the near future we'll be working with Adshel on a raft of other initiatives, but that's a blog post for another day.
The future looks bright (and colourful) for Adshel, and we're delighted to be a part of their journey.
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