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ASX Timeline Ready For Installation

ASX timeline nears installation at Exchange Square Read more.

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ASX Timeline Ready For Installation

ASX timeline nears installation at Exchange Square

We’re excited to share these production images of  timeline we have created for the ASX which visitors to the building will be able to see on the ground floor. The 3-dimensional timeline made up of linear blades, tracks not only the All Ords over time but also key historic milestones and events. We’ll have more images and info on this project very soon so watch this space.

Posted by Paul Taboure in Architecture, Interiors, Corporate, Design and Environmental.
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Desktop Mag - Identity Insights

THERE's Clinton Duncan delves deep into the psyche and understanding of 'identity' Read more.

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Desktop Mag - Identity Insights

In the world of academia, it is known as 'Publish or Perish'! Thankfully in the design world it's not about survival, but explaining your design ethos, rationale and where you place your flag in the earth.

Our team at THERE have a myriad of talents and outside of work interests that keep the juices flowing. Thankfully we also happen to have a Creative Director - Clinton Duncan, who thrives on writing and commenting on identity, branding and design.

In the latest issue of Desktop Magazine, Clinton has delivered a deep and thought provoking piece on identity, both of self and in the context of our field of operation in graphic design. Drawing references on the writings of Plutarch and Heraclitis, Freud and that iconic identity of the 20th century Andy Warhol, we're taken on more of journey than a commentary. Clinton muses on our descent into the superficiality of 'everyone' having their own 'identity and brand' to promote for their 'God given' right of 15 minutes, and where this leaves us as an industry- purveyors of expertise on corporate identity and branding. Best get yourself a copy...

 

 

 

Posted by Gordon Eckel in Branding, Corporate, Insights and Views.
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THERE wins signage project with Singapore Management University

We are delighted to be working with SMU, creating a new signage and environmental graphics program for their Li Ka Shing library. Read more.

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THERE wins signage project with Singapore Management University

Marking another significant win for our Singapore studio and continuing our strong collaborative relationship with Hassell, THERE have been appointed to create a comprehensive signage and wayfinding masterplan for the prestigious Li Ka Shing library. 

Named after the philanthropist and Asia's richest man, Li Ka Shing, the library is very much the hub of the sprawling SMU campus.

Seen as one of the leading management universities in Asia, the refurbishment of the SMU library will align it with the best reasearch and learning facilities of its kind.

 

 

Posted by Simon Hancock in Corporate, Environmental, Interiors, News and .
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Google selects THERE to design new Indian offices

We are super excited to be working with Google in helping brand their new offices in Gurgaon, India. Read more.

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Google selects THERE to design new Indian offices

The win continues the fantastic start our Singapore team has made in the region and will involve both studios in Singapore and Sydney to deliver an engaging office environment at Google's new offices in Gurgaon – the new industrial and financial centre located 30kms south of the national capital, New Delhi.

Gurgaon is one of Delhi's four major satellite cities and is part of the National Capital Region. The new purpose built project comprises approx 110,000 sq ft of commercial space across 8 levels or workspace and 2 basement floors.

Working in collaboration with interior designers Hassell and project managers CBRE, we have been commissioned to create an inspiring and engaging workplace environment that will communicate a powerful corporate and cultural statement.


Our scope of work includes signage and wayfinding alongside environmental graphics to help create a real sense of place. 

Posted by Simon Hancock in Branding, Corporate, Interiors, Environmental, News and .
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THERE Company Profile - out now!

We recently created a broadsheet format brochure showcasing the very best of some recent projects across our two core areas of specialisation; environmental signage, and identity. Read more.

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THERE Company Profile - out now!

At THERE we practise what we preach… We believe a strong agency 'positioning' will help define our business in the hearts and minds of our audience. We recently created a broadsheet format brochure showcasing THERE, along with a concise overview of recent projects across identity branding and environmental signage, graphics and wayfinding. 

To further deepen our commitment as a specialist agency, and add focus to our business offer, we have just released a new printed newspaper style broadsheet brochure that  showcases what's special, unique and different about our own agency.

In it we showcase a number of recent projects across identity branding and environmental signage, graphics and wayfinding disciplines.

This unique brochure design that features two distinct cover designs (Enviromental Signage & Identity) each demonstrating our thinking, approach & methodology whilst showcasing our depth of experience within each of our offer.

Posted by Gordon Eckel in Branding, Identity, Environmental, Design, Corporate and News.
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Asserting its rightful place

Nearing completion, a sneak peek of THERE's street signage and wayfinding rejuvenation for one of Sydney's most premium tower addresses. Read more.

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Asserting its rightful place

Nearing completion, a sneak peek of THERE's street signage and wayfinding rejuvenation for one of Sydney's most premium tower addresses.

We are pleased to share early photography of the street-front signage and wayfinding project we have recently completed for 52 Martin Place. Best known as Channel 7's CBD broadcasting headquarters, 52 Martin Place has recently undergone substantial foyer and facade upgrades.

Working closely with architects Davenport Campbell and project managers East View Commercial, we've created a sophisticated signage scheme that enhances the experience of the building. Design and materiality all marry together to compliment the archtiectural intent and exsiting building identity. The challenge was to further clarifiy and define the arrival experience from multiple entrances, whilst creating a 'sense of place' for this premium A grade building.

We'll be continuing work with EVC on a number of projects across the CBD – keep an eye on our blog to find out more.

Posted by Paul Taboure in Corporate, Design, Environmental, News and Property.
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The back door is the new front-door

THERE partners Davenport Campbell in creating a sense of arrival for Sydney CBD's end-of-journey facilities at 52 Martin Place Read more.

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The back door is the new front-door

Davenport Campbell + THERE create a dynamic end of journey facility for 52 Martin Place to attract and retain the very best environmental & health-conscious tenants.

52 Martin Place is Sydney’s most established prestige business address. Towering 36 stories above Sydney’s most famous pedestrian thoroughfare – and directly above Martin Place railway station.

Today's modern business is one that encourages more sustainable travel options like cycling, walking and running. These alternative travel options help a workplace be more productive and healthy, while demonstrating support for the environment.

Employers who provide best-practice end-of-trip facilities know that some of the benefits include; 

– a healthier, happier workforce 
– a higher productivity and better attitudes towards work
– reductions in absenteeism
– reduced car parking demands and associated costs
– reduced work/study time lost from traffic congestion
– an improved environmental and healthy image for the organisation

Our design solution was a central unified graphic idea, that of familiar iconography, that conveyed a sense of colour, brightness, dynamic flow and wayfinding cohesion to the carpark/bike entrance.

Posted by Paul Taboure in Environmental, Corporate, Property, Interiors and Identity.
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Creative environments that ignite possibilities

A sneak peek into the first images of the fully installed Adshel office Read more.

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Creative environments that ignite possibilities

THERE ignite spatial possibilities at Adshel's head office – First install photos just released

At THERE we pride ourselves on our thorough project process.

So towards the end of every project we schedule in a visit the site so that we can review, analyse and 'defect report' the installed product to ensure an absolute quality result.

As side from due diligence issues, these visits are also an exciting, curious and rewarding time for us to finally stand face-to-face with the end result of months of studio work.

On this occasion, it is the facelift project to the Adshel's Sydney offices that have just been revealed. So, before our professional photographer goes in next week, we wanted to share  some of the interim images with you.

Neon signs, 3-D logos, painted walls and illustrated iconography complement their new brand positioning of 'Igniting Possibilities'

Watch this space for the final images coming soon.

Posted by Paul Taboure in Corporate, Environmental, Interiors and Identity.
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Is there real value in building brand value?

Paul Taboure discusses 5 compelling reasons how a strong brand can positively affect your business. Read more.

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Is there real value in building brand value?

Organisations require a strong brand to enable successful business to flourish. Here founder of THERE, Paul Taboure articulates how creating a solid brand foundation, can add real value to your business. Today. And in the future.

In today's business it is almost 'a given' that organisations require a strong brand to enable successful business to flourish. That said, very few organisations or marketing managers, can actually clearly articulate the areas that a solid brand foundation can add value. 

Part of our role, as a brand agency is as much about educating, informing and on occasion, hand-holding, as it is about inspiring through strategic and creative design outcomes. Here are just some of the ways that a well positioned brand, a brand that resonates in the hearts and minds of its stakeholders can survive the good, and the not so good times.

A well branded product or service can:

1 –  Command price premiums
2 – Increase customer; attraction, acquisition and retention
3 – Attract and retain the best key staff
4 – Positively inform cross-sell opportunities
5 – Protect your brand in turbulent times

1. A strong brand can command price premiums 

Even with all my branding training and experience, I still wonder why I just paid three times the amount for a bottle of branded water than I needed to. To be honest, I am a sucker for aspirational brands that I emotionally connect to. Once I form a loyalty and connection I will happily pay 2-3 times the $$ for an item... Purely based on my affliction with the brand. I walk away from the purchase, with a sense of pride and fulfilment (even though my pockets are more empty).

So in summary, building a strong brand that reflects values, that stands for something, and that conveys quality will enable the seller to command a higher than average price premium.

 

 

2. A well positioned brand can increase customer attraction, acquisition and aid retention.

There is something in us that is hard wired to notice 'difference' within our environment. Whether it be the attire of the person walking down the street that makes you stare, or a new product's packaging - we just instinctively know, that it is, well, different. It is this insight, that enables customers to be attracted to make a leap of faith and try a new brand, or to have considered the options, and remain faithfully loyal to a brand's product or service.

Take Telstra's rebrand and then closely followed by Optus's. Two market leaders both vying to be be seen as different, unique and special. I was initially attracted by one and considered 'jumping ship', and then it was only when the other responded, did it retain my custom.

 

 

 

3. Attract and retain the best key staff

A strong brand, is a brand that stands for something. Like customers, prospective staff are also attracted by company brands that reflect their own values. Even staff need to be able to believe and connect with a company's values. Think of the fearless 'challenger' brand, Virgin. It is a brand that is continually driven by its 'robin-hood' rebellion brand essence, it is cheeky, irreverent and sexy.

Virgin airline's recent brand revitalisation is a good example of driving staff recruitment and retention. From a nostalgic plane livery graphics overhaul, the uniform's sexy make-over along with their compelling tag line of 'bringing the magic back to flying'. They have a long list of hopefuls wanting to join their airline over the more traditional Australian QANTAS.

4. Volume Cross sell

How often do you find yourself lured to try a new product based on a positive experience and trust of with a certain product? That's because trust creation creates opportunity to increase sales volumes and increase the cross-sell of products. As a personal experience I found that after buying 3M stickies, I was suddenly lured to trying other 3M products... Cellotapes, adhesives and stickers purely based on my positive experience.

 

 

5. Reputational Equity

Last, but not least, we take a look at the importance a brand can have on company's reputation. As the saying goes... 'You can look good some of the time, but you can't look good all, of the time'. Sometimes unfortunate and unforeseen circumstances within your business or the industry can threaten an organisation's survival. A strong brand, that has created a 'sense of trust' can leverage this in times of need.

Take global brand BP, and it's 2010 catastrophic oil leak into the Gulf of Mexico. Considered the largest accidental marine oil spill in the history of the petroleum industry, it sent them reeling. Some say, that as one of the world's most recognised brands, it's reputational equity and good damage-controlling PR strategy, during that period, was one of the only aspects that saved it from collapse. When all else failed, it was its credible reputation that enabled it to be more easily forgiven, and given the benefit of the public doubt. 

BP's years of investing in its brand and building the perception of a strong, reliable and environmentaly sensitive brand had come to the rescue - it was the very 'trust-creation' that it had created during the good years, that had been 'banked', which ultimately saved BP's reputation in its time of need.

So in summary, investing in your brand today, may pave the way for a success business, further down the line....

Posted by Paul Taboure in Branding, Insights and Corporate.
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