Filter by
News
Update

Read more.

News
Update

We were up on the not-so-sunny Sunshine Coast yesterday conducting a signage planning site visit for the first of an exciting new boutique luxury hotel chain who we’re currently helping with all aspects of their branding. Watch this space as we keep you up to to date with the progress of this extensive project.

Posted by Clinton Duncan in Hospitality, Architecture, Design, Environmental, Property and Branding.
Back to top Close
News
THERE designer Sophie opens Fika Swedish Kitchen

THERE designer Sophie, opens the acclaimed Fika Swedish Kitchen in Manly. Read more.

News
THERE designer Sophie opens Fika Swedish Kitchen

With the help of some close Swedish friends, Sophie our talented scandinavian designer, opens the acclaimed Fika Swedish Kitchen in Manly. She shares with us the advantages a career in graphic design has given her and a place to make your own…

A year ago, I had coffee with two Swedish girlfriends, Linda and Diana,  and we talked about our future in Australia and the opportunities that lay ahead.

Linda, who has worked in the hospitality industry for the last 12 years, had always wanted to open her own place but felt it a little too overwhelming and had placed the project on hold... until that afternoon that is.

Linda was telling us how she had figured out the logistics of the Swedish restaurant, but didn’t know how to market the new cuisine to Australians. Diana and I, both graphic designers and foodies, started to realise that the missing companions might be us. A normal afternoon coffee turned in our first Fika meeting. 

I started doing competitive research… visiting local cafes and restaurants, but this time observing every little detail. I tried to recognise what made a place successful as well as not so effective. We all know that good food and beverages aren’t the only things that attracts customers. I believe designers have an ability to value and master things that most people only subconsciously react to. You would rarely hear people say: I didn’t like the atmosphere because the floorplan didn’t encourage people to interact, or I didn’t even go to the place because I couldn't find a review and the website was confusing. These are all small aspects that contribute to a customer's perception of a eatery experience. 

A big part of a designer’s job is to think of concepts. It was extra hard to figure it out for
ourselves – We wanted to say so much. The challenge was to refine it down to one tone of voice. This clear idea of who we are as a business doesn’t only help customers to understand what kind of place we are, but creates a compelling story for journalists to write about.

By the first month of opening, many of the well known food and lifestyle magazines and blogs had spread the word about Fika Swedish Kitchen. 

I believe it is important to be consistent, not only with what we serve but how we brand our selves. Most restaurants hire a graphic designer to create a limited amount of collateral and communication devices, but that’s where the story ends. A restaurant's 'look and feel' might say one thing, but the 'tone of the voice' of their content say another.

Since Diana are I are both founders and designers, we have been fortunate enough to work on the delivery of the whole experience, not just bits and pieces. We have considered everything from interior design, music, staff, menus, food presentation, collateral design, the website and social media presence and PR offer. Of course we're not experts at all these things, but we understand the value of them all and are learning a lot along the way.

I would like to thank everyone at THERE for being so supportive during this challenging and incredible time. 

Next time you are in Manly, pop in for Swedish meatballs and a cinnamon bun. 

http://fikaswedishkitchen.com.au

 

Posted by Sophie Zetterberg in Branding, Design, Hospitality, Interiors, Print and Identity.
Back to top Close
News
Manhattan is almost here!

The hoarding is up and the first glimpse of our branding for Manhattan is revealed Read more.

News
Manhattan is almost here!

Manhattan, is the new American-style cocktail bar due to open in late February at the Regent Singapore – operated by Four Seasons Hotels.

 

Our branding work for the project will be fully revealed following the opening and covers identity, print collateral, signage and packaging. 

Posted by Simon Hancock in Architecture, Branding, News, and Hospitality.
Back to top Close
News
Fancy a beer?

A sneak peek to wet the lips. Read more.

News
Fancy a beer?

With our branding work for Manhattan due to launch at the end of April, here's a sneak peek of part of that work. Watch this space for the full brand launch and reveal...coming soon!

Posted by Simon Hancock in Design, Branding, Hospitality, and Packaging.
Back to top Close
News
Manhattan gets some bling!

Sneak peek of our latest work for Manhattan - Singapore's hot new cocktail bar and lounge. Read more.

News
Manhattan gets some bling!
Posted by Simon Hancock in Branding, Design, News, Hospitality, Print and Identity.
Back to top Close
News
THERE wins Ovolo Hotels Woolloomooloo

THERE is proud to announce it is collaborating closely with Ovolo Hotels to deliver a experiential internal branding and wayfinding scheme for their new Woolloomooloo Sydney-based hotel. Read more.

News
THERE wins Ovolo Hotels Woolloomooloo
THERE is proud to announce it is collaborating closely with Ovolo Hotels & HASSELL to deliver an exciting branding and wayfinding experience for their latest Sydney hotel – Ovolo Woolloomooloo.
Ovolo Hotels are a global lifestyle hospitality company providing guests with unique lifestyle hotels each with contemporary high-end interiors and boasting the very latest technology and hotel amenities for the modern traveller.
 
As a unique point of difference… they love using the ‘F’ word… that being; Free Wif-fi, Free Breakfast, Free Mini-bar & Free Happy Hour.
 
Working closely with HASSELL architects THERE are helping to enliven the brand experience and enhancing the interior vision, through a unique family of localised Sydney branded collateral.
 
We are designing quirky and fun placemaking, along with zonal signage to best reflect the quirky irreverent character of the Ovolo reputation.
 
Watch this space for further development  

 

Posted by Jemma Delamont in Branding, Design, Hospitality, , , Identity and .
Back to top Close
Insights
Damien Hirsts Pharmacy 2

Drugs have never looked so tasty! Read more.

Insights
Damien Hirsts Pharmacy 2

Having been lucky enough myself to eat at the original Pharmacy back in the late 90s, I was delighted to hear that the art-themed restaurant was making another appearance at Hirst’s Newport Street gallery in Vauxhall, London.

 

The new eatery which opened a couple of weeks ago features work from Hirst’s most iconic series, including the ‘medicine cabinets’ and ‘butterfly kaleidoscope’ paintings, alongside etched glass windows depicting DNA strands, marble inlaid flooring and a bar that incorporates a stainless steel and glass vitrine. Colorful pill graphics are embedded into the marble floor and embroidered onto leather banquettes. 

The original Hirst-designed Pharmacy, locate in Notting Hill, London, was open from 1998 until 2003.

More info and images here.

Posted by Simon Hancock in Art, Environmental, Hospitality, Interiors, and News.
Back to top Close
News
Manhattan Bar makes the top shelf

Manhattan Bar now officially one of the Word's 50 Best Bars! Read more.

News
Manhattan Bar makes the top shelf

Manhattan Bar located in Singapore has placed 11th in this years World's 50 Best Bars ranking by Drinks International.

Seen as the industry benchmark by all the world's top bars, making it into the top 50 is a feat unto itself but by placing 11th, Manhattan was the highest placed of any bar in Asia.

Congratualtions to Philip and the rest of of his team on an amazing achievement. We'd like to think our branding for Manhattan helped in a small way ;-)

Full story in press below.

 

Posted by Simon Hancock in Branding, News, Identity, and Hospitality.
Back to top Close