A few years ago, too many, THERE started a blog to accompany our dear old flash website, and after a while, it inadvertanty became our main website — it was simple and quick to post new work, and the magic of Wordpress gave our content great SEO. Whilst it was never going to win any design awards, it was very functional and got the THERE's creativity out to the masses.
Fast forward to 2013, and big things are happening. We have an entirely new website, custom engineered from the ground up. We've worked long and hard to get the CMS just the way we like it, and thanks to our good friends (and studio buddies) at Macadamia for their efforts. The backend of our site is quite sophisticated, yet is so simple to use and operate — it's kind of like a big lego set — we can add and subtract new blocks of content, move them around and reconfigure. It's a bit addictive in fact.
Our new blog won't so much be a place to showcase work - we have an entire section helpfully titled Work, to do just that. The blog content is split into 3 distinct types of content, accessible from the filter links above;
This is fairly straightforward; it's news, updates and the latest. It might contain recent awards or publications, events or happenings or maybe new people joining the team. It's a place we can keep you up to date with what's going on.
An exciting new initiative, we've decided to get on to this 'thought leadership' bandwagon. Now that's not to say we weren't always leading, or we haven't been thinking — but what is new, is writing them up as blog posts, and sharing them to the world. These might be articles about the latest and greatest in interiors, design and architecture, or thoughts on what's new or next for branding, or just musings and observations on life as a creative agency.
Lastly, insights allows us to share a little of the inner workings of THERE, how we go about building our clients' brands, our process and how we get things done. We'll be posting case studies of our work, both how it performs out there in the real world, as well as how it was developed. This is probably the section of the blog we're most excited about, as it will really give you a deeper understanding of how we go about things.
Finally, the new blog format will also allow you to get to know some of the characters and personalities of THERE - we'll be actively encouraging all the team to contribute articles and content. We're excited to be pushing our blogging to the next level, and we hope you'll enjoy reading as much as we enjoy posting.