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Festive Cheers!

Thanks for a great year letÂ’s make next year even bigger! Read more.

News
Festive Cheers!

Thanks for a great year let’s make next year even bigger!

After another big year for us at THERE, we’d like to say thanks to all our clients, collaborators, suppliers, family, friends and followers, for making it such an enjoyable and inspiring journey. 2012 is already looking massive, we can’t wait to see what amazing things we’ll create together.

Image: Art Direction by THERE, Photography by Andrew Goldie.

Posted by Simon Hancock in News, People and Photography.
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Fashion: Behind the Scene

MLC Centre Campaign 09 Photoshoot Read more.

News
Fashion: Behind the Scene

MLC Centre Campaign 09 Photoshoot

Here’s a sneak peak behind the scenes of a recent photoshoot with art direction by Simon Hancock with renown fashion photographer James Cant for the new MLC Centre Brand Campaign. The new look advertising campaign will launch in early September.

Posted by Paul Taboure in Advertising, Design, Fashion, Photography and Retail.
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Insights
It's makeover time!

Who doesn't love a good makeover? Especially when it's a CBD retail centre and we're the style maven Read more.

Insights
It's makeover time!

The studio is currently hard at work reimagining the brand campaign for a CBD retail centre. We are bringing the trademark 'THERE eye' and working closely with the centre's marketing team to create something new, stylish and exciting for their brand. 

As you can see from these sneak peek images, there are some very difficult creative decisions to be made. It's going to be a fun and challenging proposition to marry the brand strategy with a killer visual for this campaign! Stay tuned. 

Posted by Jon Zhu in Branding, Fashion, Advertising, Photography and Insights.
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Where George meets Margaret

We've worked closely with the management and ownership teams of Sydney's Met Centre in rethinking their brand positioning, identity and signage. Read more.

News
Where George meets Margaret

THERE worked closely with the management and ownership teams of Sydney's Met Centre in rethinking their brand positioning, identity and signage - Beginning with a strategic review and stakeholder workshops, we transformed the MetCentre brand, updating it for the discerning Sydney CBD retail market.

Located in the north-west of Sydney’s bustling CBD the MetCentre boasts a wide choice of fashion, food and everyday convenience.

THERE worked closely with the management and ownership teams of Sydney's Met Centre in rethinking their brand positioning, identity and signage -Beginning with a strategic review and stakeholder workshops, we transformed the MetCentre brand, updating it for the discerning Sydney CBD retail market.

We based the brand idea on the compelling thought of ‘transforming everyday’ to capture this diversity in a compelling manner. Key to the new effort was a hero brand image, sub category images and updated identity. This new brand toolkit was rolled out across in centre and external signage, online and press marketing, website and directory maps.

 

Posted by Paul Taboure in Branding, Environmental, , Retail, Identity and Photography.
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Insights
Urban Jungle

Amazing images of Hong Kong captured hundreds of meters above by a drone. Read more.

Insights
Urban Jungle

Andy Yeung, a photographer based in hong kong, captures the bustling metropolis from a completely new perspective for his series ‘urban jungle’. 

Documented via a drone camera, the images depict the architectural sprawl from hundreds of meters above the earth’s surface, highlighting the extreme heights and dramatic depths covered by hong kong’s crowded cityscape. 

Looking down at the city from above, viewers are treated to a typically unseen vantage point — one that accentuates the high-volume high-rises and their impact on the landscape. 

More info and images here.

Posted by Simon Hancock in Architecture, Art, Insights, Photography and Environmental.
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