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THERE wins Graphis Gold!

2012 International Graphis Logo Gold Awards Read more.

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THERE wins Graphis Gold!

2012 International Graphis Logo Gold Awards

We are pleased to announce that THERE have been selected as a winner in the 2012 International Graphis Logo Design Awards.

Our identity work for both MCK Architects and Parklands Blue Mountains were both awarded Gold at the prestigious awards.

The Graphis Annual features some of the most visually captivating logos selected from thousands of entries submitted worldwide with only the most impressive work selected for inclusion in the global Graphis publication.

We couldn’t be prouder of our design team at THERE.

Posted by Paul Taboure in Branding, Design, Identity, News, Press, Print and Retail.
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Best in Brand

THERE work selected for two design books Read more.

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Best in Brand

THERE work selected for two design books

We’re chuffed to see so much of our work selected to appear in two recent major book titles published by Sandu: Big Brand Theory and APD Asia Pacific Design Annual 7. Both publications showcase a ‘best-of’ selection of high profile branding work produced by leading agencies from around the world.

Posted by Paul Taboure in Branding, Design, News, Press and Print.
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Our upcoming THERE Broadsheet

So fresh you can smell the ink! Exciting times - we have just been down to our printers to press check our new broadsheet style studio brochure. Read more.

Insights
Our upcoming THERE Broadsheet

So fresh you can small the ink! Exciting times - we have just been down to our printers to press check our new broadsheet style studio brochure.

We've chosen a broadsheet format so we could print the images nice and large, showcasing all of the latest and greatest THERE work in the best way possible. Inside you;ll find a selection of identity, branding, environmental and signage projects. We're very excited – it's looking pretty awesome and we can’t wait to get it out there. Keep an eye out, as we will be distributing to friends and clients, and they'll become a familiar sight folded under our arms on our way to any and all meetings in the coming months. If you'd like a copy, get in touch!

 

Posted by Cloud White in Print, Identity and Environmental.
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New York Baby!

I have just returned from a very cold but amazing trip to New York after winning a competition organised by BJ Ball and Mohawk paper. Read more.

Insights
New York Baby!

I have just returned from an amazing trip to New York. Along with my husband Ben, I entered and won (!!) a competition organised held by paper companies BJ Ball and Mohawk paper. The prize included a trip to NYC, a visit to the celebrated design studio Pentagram, as well as a tour of the Mohawk Paper mill. 

We won the prize after making a video about the importance of paper in our day to day lives - and how we would miss it if it wasn't there. You can view the video here.

After a long flight, we touched down to a bitterly cold but beautifully sunny New York. Such an amazing place - so much energy, diversity and a city of so many people. We experienced a lot of the must-dos on any visitors list - stunning views from the top of the Empire State Building, the crowds and lights of Times Square, eating giant pretzels from a street vendor, listening to some talented buskers playing on the Subway, as well as visiting MOMA, taking gentle strolls around Central Park, and walking The High Line, a disused elevated stretch of railway line repurposed to create a ‘floating’ community park space. 

 

The two highlights of the trip though, were the things that most visitors wouldn’t get the chance to do - visiting Pentagram and the Mohawk paper mill. 

At Pentagram we were lucky enough to be meet with Michael Beruit - award winning designer and partner at Pentagram. We had a tour of the busy studio whilst hearing about some of the history of the building - it’s former uses including being a bank, a dress making shop as well as a night club. Michael spoke about the unique way in which the studio was run, which includes having a number of accountable partners over several international offices, each having their own design teams. 

It was great to hear that Michael still very much has a hands on design role, as is sometimes not the case as designers progress in their careers. We also heard about the beginnings of Pentagram - part of the reason the studio was initially formed was out of necessity - starting you own studio 40 years ago was a very different thing to setting up now, where you can get away with a laptop and a good internet connection. Not such the case back then when starting a studio needed much more of a financial outlay as well as huge suite of hardware and space.

We spoke about how the industry had changed and how the public were now much more aware and informed about design. It would have been unimaginable for the kind of outspoken public opinion we see today in reaction to high profile design projects, but social media means everyone can have a say. It means we as designers have to be on top of our work - making sure our rationales behind what we do are researched and solid, so we can be confident that when our work goes public we can stand up and believe in it, as well as giving our clients the confidence to do the same. It does seem though, that although the mediums we design for may have changed, the core of what a designer does; creative problem solving, listening and understanding clients needs followed by struggling with that brief for days on end have, essentially stayed the same. 

It was great to meet such a influential designer, who was genuinely a lovley chap. One thing Michael said stuck in my mind, and that was that it is a great time to be a designer now, and that reminds me to feel lucky to work in the great creative industry that we do.

The other highlight of our visit to New York was the trip to the Mohawk Paper Mill (named after the Mohawk River I found out). We took an early train out of the city to Albany - a a beautiful journey which follows the Hudson River, gleaming with ice in the low winter sun. We were greeted by Joe O’Connor, who spoke enthuastically about working for his family company - and as we arrived at the Mill he proudly pointed out grand portraits hung on the wall of his late father and grandfather. A very knowledgable Rich Barker gave us an in depth tour of the mill, and as he showed us around it was clear to see his and the rest of the team’s passion and attention to detail showing through in what they did. I have a new respect for something which is an old craft and clearly takes time a dedication to achieve the beautiful results which the Mohawk team do.

We had lunch with Joe, as well as Jane and Pam from the marketing team. They spoke about the challenges and changes facing their industry, and how they are always innovating and working with new suppliers and companies as the needs and expectations of the client changes. We also had a sneek peek at an exciting new project the team has been working on with Michael from Pentagram and Massimo Vignelli. 

Again, Ben and myself were thrilled to meet such a friendly, down to earth team at Mohawk, all with a real passion for what they do. We also got a brief introduction to the President of Mohawk before we left - Jack Haren, who was an absolute delight to meet. A huge thank you to the team at BJ Ball and Mohawk for organising such a wonderful experience - we had a fantastic time, and will remember the trip fondly for years to come.

Posted by Cloud White in Design, Insights, People, Play and Print.
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Justus & THERE

THERE have just been interviewed and featured in the latest Justus Magazine showcasing the very best of Australian design Read more.

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Justus & THERE

THERE were invited to be featured in Justus Magazine – an invitation only industry magazine that showcases the best of Australian agencies and stand-out talent.

Taking the common unity that is design and forging a community of print designers, studios, suppliers and students of design, this quarterly journal goes out to a limited number who have been personally invited to subscribe to and showcase their work. 

The launch of Issue 3 was a huge success, with both industry peers and designers attending in hordes, indulging in the flowing bubbles and being the very first to delve into this beautifully produced publication.

Thanks to Larissa and her team at Justus for a job well done… Keep up the good work!

justusmagazine.com.au

Posted by Paul Taboure in Views, Print, Press and News.
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THERE designer Sophie opens Fika Swedish Kitchen

THERE designer Sophie, opens the acclaimed Fika Swedish Kitchen in Manly. Read more.

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THERE designer Sophie opens Fika Swedish Kitchen

With the help of some close Swedish friends, Sophie our talented scandinavian designer, opens the acclaimed Fika Swedish Kitchen in Manly. She shares with us the advantages a career in graphic design has given her and a place to make your own…

A year ago, I had coffee with two Swedish girlfriends, Linda and Diana,  and we talked about our future in Australia and the opportunities that lay ahead.

Linda, who has worked in the hospitality industry for the last 12 years, had always wanted to open her own place but felt it a little too overwhelming and had placed the project on hold... until that afternoon that is.

Linda was telling us how she had figured out the logistics of the Swedish restaurant, but didn’t know how to market the new cuisine to Australians. Diana and I, both graphic designers and foodies, started to realise that the missing companions might be us. A normal afternoon coffee turned in our first Fika meeting. 

I started doing competitive research… visiting local cafes and restaurants, but this time observing every little detail. I tried to recognise what made a place successful as well as not so effective. We all know that good food and beverages aren’t the only things that attracts customers. I believe designers have an ability to value and master things that most people only subconsciously react to. You would rarely hear people say: I didn’t like the atmosphere because the floorplan didn’t encourage people to interact, or I didn’t even go to the place because I couldn't find a review and the website was confusing. These are all small aspects that contribute to a customer's perception of a eatery experience. 

A big part of a designer’s job is to think of concepts. It was extra hard to figure it out for
ourselves – We wanted to say so much. The challenge was to refine it down to one tone of voice. This clear idea of who we are as a business doesn’t only help customers to understand what kind of place we are, but creates a compelling story for journalists to write about.

By the first month of opening, many of the well known food and lifestyle magazines and blogs had spread the word about Fika Swedish Kitchen. 

I believe it is important to be consistent, not only with what we serve but how we brand our selves. Most restaurants hire a graphic designer to create a limited amount of collateral and communication devices, but that’s where the story ends. A restaurant's 'look and feel' might say one thing, but the 'tone of the voice' of their content say another.

Since Diana are I are both founders and designers, we have been fortunate enough to work on the delivery of the whole experience, not just bits and pieces. We have considered everything from interior design, music, staff, menus, food presentation, collateral design, the website and social media presence and PR offer. Of course we're not experts at all these things, but we understand the value of them all and are learning a lot along the way.

I would like to thank everyone at THERE for being so supportive during this challenging and incredible time. 

Next time you are in Manly, pop in for Swedish meatballs and a cinnamon bun. 

http://fikaswedishkitchen.com.au

 

Posted by Sophie Zetterberg in Branding, Design, Hospitality, Interiors, Print and Identity.
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Editorial design for leading Asian design journal

THERE Singapore designs editorial on the work of PDM Design for latest issue of Office Concepts Magazine. Read more.

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Editorial design for leading Asian design journal

THERE Singapore designs editorial on the work of PDM Design for latest issue of Office Concepts Magazine.

Office Concept is an Asian magazine with an editorial focus on the office interior design marketplace. Each issue of Office Concept features an array of outstanding design projects, the latest office products across all disciplines, interviews with progressive business leaders, and industry news. 

PDM International is an established leading Asia based Interior Design Consultancy, working across the sectors of commercial offices, retail, hospitality, residential and leisure. 

Our brief was to profile PDM with a visually dynamic and interesting editorial design across 80 pages showcasing their latest completed work and interviews with key team members. 

Posted by Paul Taboure in Architecture, Design, Print, News and Interiors.
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Manhattan gets some bling!

Sneak peek of our latest work for Manhattan - Singapore's hot new cocktail bar and lounge. Read more.

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Manhattan gets some bling!
Posted by Simon Hancock in Branding, Design, News, Hospitality, Print and Identity.
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Printing Technology

Featuring THERE's branding of Bazaar and Fixx for QT Hotel, Gold Coast. Read more.

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Printing Technology

Artpower's latest book, 'Printing Technology' explores the techniques and processes of print design projects from around the world, including THERE's branding of Bazaar and Fixx for QT Hotel, Gold Coast.

We're honoured to be featured alongside many of our peers from around the world in this publication as it explores the continual importance and presence of the physical form, despite an ever increasing digital world. The book highlights print projects that attribute to the artisan print techniques and the new age of digital printing. 

Conceived as an affordable boutique designer hotel, QT Gold Coast needed to balance its design credentials with a playful mix of quirky humour, retro surf culture and Miami catwalk cool.

Our work in ‘Printing Technology’ features unexpected materials and textures that create a complimentary juxtaposition of the interior’s nostalgic 50s/60s Beach Galm theme. Raw materials such as hessian and timber, further enhanced with screen printing and laser etching, are used to give a distinct, tactile, luxurious yet highly memorable feel, appropriate to both venues.

THERE not only created these individual subvenue brands within the hotel but also the nationwide masterbrand to the unique brand expression for the Gold Coast hotel, as well as the overarching signage and wayfinding.

A multi coloured skysign of the QT logo utilises LED lighting technology to be constantly shifting and changing colours, resulting in a colourful new addition to the iconic Gold Coast skyline.

 

Posted by Justine Lesmana in News, Design and Print.
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