THERE ignites a vision for Charter Hall's Sydney CBD flagship commercial & retail development through their hoarding
Located on one of Sydney CBD’s most prominent corners, at the heart of George Street and Martin Place, 333 George Street is a to be a new distinct work environment unlike anything else in the CBD. It is curretnly being built and will be owned by Charter Hall.
Designed by international architects, Grimshaw and Crone Partners, 333 George Street offer 15 levels of contemporary office space across 12,500sqm and three levels of statement retail across 2,100sqm with extensive frontage to George Street, creating a flagship retail destination.
The defining feature is its five levels of cascading rooftop terraces, set within a fully glazed veil overlooking the main thoroughfare of Sydney’s business and lifestyle epicentre.
THERE was approached to assist with the design of their new high-exposure hoarding. The brief was to create a unique, and engaging hoarding to create a sense of intrigue and interest.
Over a few months THERE worked closely with Charter Hall to develop an elegant and sophisticated high-end design outcome.
The design process saw us fuse both premium gloss & matt finishes, reflective materials to create a gloss-patterned facade, and included reflective typography and impactful extruded built-form logo.
Just installed, the result was amazing. A very happy Client.