THERE was awarded the opportunity to create an identity and property marketing campaign for Geocon’s largest development called ‘Republic’, a $700 million mixed-use project that will be integrated within the ACT’s Belconnen precinct.
The 1.6-hectare site is bounded by Cameron Avenue, Emu Bank, Eastern Valley Way and the Labor Club. The project will include building what will be Canberra’s tallest building, its first glass towers, 1300 apartments, and a 130-room hotel.
Product mix is diverse with residential accommodation including traditional one, two and three-bedroom apartments, as well as terraces, penthouses and Manhattan-style sky homes.
Fender Katsalidis Architects and OCULUS to bring Republic to life, with 2,500 workers projected to be brought in over the course of the project, estimated to be 10 years.
Upon completion it will feature an urban park, amphitheatre, public sky deck and more than 500 public car parks. The sky deck on top of the tallest building would be open to the public, allowing them to appreciate the view.
“Geocon’s vision of a cultural destination, retail and commercial precinct, street theatre, food hall and residents living in an area like this is going to create more vibrancy, as well as a connection between the University of Canberra and the town centre.” said Geocon Managing Director Nick Georgalis.
THERE was tasked to create a unique and evocative story on how the new residences of Republic would live, work and play in this new emerging precinct of Belconnen, right on the lakes edge. Launch planned for later this year we look forward to updating you with more details and campaign insights.