KIA World Cup Campaign
We created a number of car wraps as part of the Australian Radio Network and KIA Motors World Cup campaign highlighting KIA as an official partner of the 2010 FIFA World Cup. The competition offered a chance to win a KIA car for soccer clubs to either keep for the club or to be used for fundraising purposes.
What’s case bound, about 140 pages and got bronze guilded edges!? To say we’re chuffed with our latest work for Ontera would be a bit of an understatement. The client too was pretty happy - it’s not often you hear a client throw around words like “superb” or “mind blowing” - but the superlatives were flying thick and fast when we took delivery of some advance copies. We can’t show you too much just yet, but we will be showing an extensive feature on this project very soon. Keep em peeled!
McCafé Packaging
Some of you may have noticed the new McCafé packaging that is starting to appear nationwide. After winning a 3-way creative pitch, we recently created a more ‘premium yet playful’ look for the entire McCafé packing range, extending to various sizes of hot & cold drink cups, wraps, bags and takeaway boxes. The new look and feel captures the emotional benefits from the sensory experience surrounding coffee, whilst giving a reassurance of quality and positioning McCafé as the benchmark for packaging design in the cluttered coffee chain market.
We were up on the not-so-sunny Sunshine Coast yesterday conducting a signage planning site visit for the first of an exciting new boutique luxury hotel chain who we’re currently helping with all aspects of their branding. Watch this space as we keep you up to to date with the progress of this extensive project.
Yes…we do logos as well
We are often surprised when asked if we do logos? It happens to be probabaly what we do most of at the studio. Identity and branding is our passion, and what we specialise in. From simple temporary campaign logos to extensive corporate identity systems, we have a vast experience in creating the right iconic image for a brand. Here are a few recent logos we have created… for all those who didn’t realise.
Stylecraft & Arper 10/10 Collateral
We were briefed on helping Stylecraft launch 10 new furniture products from renowned Italian furniture maker Arper whilst also celebrating their 10yr business partnership. This was Stylecraft’s biggest product launch to date. To support the travelling roadshow of breakfasts, lunches and cocktail evenings which we designed for the design industry and showcased here – we produced all marketing collateral, including the identity, posters, DVDs and badges.
Stylecraft & Arper Celebrate 10yrs
We were asked to develop ideas to help Stylecraft celebrate their 10th successful year in partnership with Italian furniture supplier Arper. A comprehensive and engaging customer experience was required to promote and accompany a series of seminal showcase events at each of Stylecraft’s showrooms in Melbourne, Sydney, Brisbane Canberra and Adelaide.
By evolving Stylecraft’s branding we created the event identity and a circular design language that informed all promotional collateral and POS display items. Each Arper product was represented by a striking colour which was integrated throughout, from external signage and interior display to banners, posters, invitations, badges and DVD packs. The events, aimed at an A&D audience, have seen outstanding attendance and generated high interest, raising Stylecraft’s profile even further within the industry.
We had a bit of fun with this recent e-invite for the Design Institute of Australia’s annual Milan Furniture Fair Review.
Mac Interactive Business Cards
We’re always excited when the printer delivery man comes through our door with a box of ‘fresh from the press’ goodies. The design of these slick business cards for Mac Interactive architects, stems from the much lauded 10yr anniversary book we produced for them previously.
SAP Sydney Office Fit-out
As the world’s leading provider of business software solutions for customers in more than 120 countries, SAP required a dynamic and professional graphic impression for their new Australian headquarters that would reflect how they help accelerate business innovation.
Working with renown interior designers Geyer, we created a precise, linear design language that imbued a sense of energy and innovation. It also created a synergy over the 4 floors that broke down barriers between departments and encouraged social interaction.
Manta
We were appointed by property guru,
John McGrath of McGrath Real Estate Agents to assist with the branding and marketing of Manta – a brand new residential development in coastal Wollongong, aimed primarily at young couples and empty nesters.
Carefully art directed photography coupled with a hand written text style, presented a very fresh, personable and emotive brand image that perfectly captured the relaxed contemporary living available on the NSW coast. Everything from identity, brochures, website and advertising through to signage and 30sec TVC were created.
Wilson are an independent project management specialist offering a ‘different approach’ to commercial project management. Avoiding the typical bluster and bravado of their industry, they offer a more calm and professional approach.
As part of the wider brand identity roll-out, THERE was asked for our expertise in branding environments for their new harbourside offices. Central to our response was the creation of an emotive and engaging graphic feature wall running the entire length of the studio, accompanied by on-screen animations and entrance signage for the office reception. Photography by Michelle Young.
Stylecraft Advertsing
We’ve been working with Stylecraft for quite some time, and above are some of our recent advertising campaigns for them. The key focus being their 200+ GECA approved products and also promoting their 100% original furniture, not the imitations of some of their competitors. Also see some of our other work for Stylecraft, like their brand development and their festive card.
La Luna featured in this months Inside Magazine
Nice surprise to see La Luna, the boutique fashion store which we branded and created all shop graphics for, featured in this months issue of Inside Magazine. Thanks to Matthew Sheargold from Sheargold Interiors for the kind words!
MLC Fashion Photography Exhibition
Last week saw the opening of this annual show of the finest fashion photography talent in the country. For this years exhibition we based our campaign around a stunning image by Georges Antoni and created a suite of elements to support the show and help promote it’s worthy cause with all proceeds from the sale of the prints going to the National Breast Cancer Foundation.
Carnival Australia Branded Environment
We’ve just completed a major branded office fit-out for Carnival Australia – the global cruise company with a portfolio of distinct brands such as Cunard, P&O and Seabourn. Working with Watermark Interiors, an integrated graphical language was created that portrayed the many great aspects of not just cruising, travel and life on the sea but also the considerable heritage of the Carnival brands. The project involved developing a different theme – specific for each of the 3 operational floors and lobby entrance, over the 6,100sqm space in North Sydney.
MLC Centre Ad Campaign
Out on the streets and in all the right magazines, can be seen the recently launched annual brand campaign for Sydney’s premier fashion retail destination. This years campaign, our fourth for MLC Centre, focuses on positioning the centre as a ‘hidden gem’ in the heart of the buzzing CBD. We worked closely with celebrated international fashion photographer James Cant in capturing these beautiful images set against the dramatic backdrop of the highly recognisable architectural curves of Harry Seidler’s MLC Centre building. The integrated campaign needed to be easily extendable for a range of different promotions.
Some ‘behind the scenes’ images of the James Cant photoshoot can be seen here.
Merry Christmas Everyone
Last day for the year in studio for us today so want to wish everyone a great Xmas and hope you all have good health and happiness in 2010. Here’s a few pics of our seasonal poster which for us celebrates a new year and a new studio. Cheers from all the team at THERE!
End of Year Studio Party
We celebrated the end of a challenging year on a high note with a party for friends and supporters of THERE. It was also an opportunity for us to officially toast our new studio space. Thanks to everyone who came along it was great to see you all – there were definitely a few sore heads in the studio next day!
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