THERE wins big taking home 8 Awards at the 2012 AGDA
Australian Design Biennale Awards.
We are thrilled to announce that THERE has scooped eight Awards at the 2012 AGDA Australian Design Biennale Awards over the weekend. The AGDA Award program is Australia’s barometer for creative design excellence, and so we’re absolutely delighted to have been awarded so extensively.
THERE picked up awards across a number of categories including:
3 x Digital Media Awards (Futurespace / Geyer / MCK Architects)
3 x Three-Dimensional Awards (3M / ASX)
2 x Image Making Awards (IMEI / Adshel)
We’re very proud of our talented design team, and of course a massive thank you to our amazing clients who put their faith and trust in our abilities to deliver projects that build their brands.
To see the THERE entries click here
Victor Chang Cardiac Research Institute Annual Report
We were honoured to help the Victor Chang Cardiac Research Institute (VCCRI) with their annual report. An important part of their communications mix, VCCRI use the report to document their research achievements and contributions to public awareness and education, to profile the organisation and review fundraising activities.
The VCCRI is named for Victor Chang, a pioneering heart surgeon who tragically died. The 2012 report marked 20 years since his passing, and thus the theme for the report was to remember and celebrate his remarkable achievements and life story, as well as profile the positive legacy he has left behind; from his patients, colleagues, friends - to the institute itself.
Futurespace
A leading interior architecture firm, Futurespace set us the challenge of delivering a website that was not only easy to use and compatible across platforms, but was very different to any other architecture website they (or we) had ever seen. Key to this was reflecting the creative culture of the business, whilst balanced with the predominantly corporate nature of their audience.
The site acts like a magazine, drawing content from each section into curated ‘space’ views – peoplespace, thinkspace, newspace – creating interesting collisions of disparate content and rewarding the user with constant ‘discoveries’ and launching them on new journeys.
Ontera Envibond
Ontera design and manufacture an array of category leading flooring products, mainly for the commercial and contract markets. Their latest product, Envibond, is a technically advanced carpet backing product that offers a range of benefits from noise reduction and durability through to a reduced environmental foot print.After initially creating the product identity, we were then tasked with creating a piece that showcased the product benefits, as well as the product itself. Our response was to make inventive use of the product throughout. From the laser cut cover and continuing inside the brochure with cleverly art directed images of shoes, serving as metaphors for the products key features and benefits.
Inspired by the brand’s tagline ‘a step ahead’, the resulting brochure and product website, ‘says’ and ‘shows’ the key benefits of the product in an engaging, unexpected way that informs, inspires and delights.
338 Pitt Street for AMP Capital
We were commissioned by AMP Capital Group to partner with CBRE Leasing, and help reposition 338 Pitt Street – a commercial office tower in need of an identity refresh. We focused on the culturally diverse and buzzing heart of the local vibrant district and its centrality to well, everything! The campaign implementation included leasing boards, flyers, sales brochure and tenant rep templates.
3M featured in forward-thinking corporate environments article
We were chuffed to see our branded workplace for 3M be so prominently featured in Eg magazine – the international journal of the Society for Environmental Graphic Design (SEGD). The article looks at how forward thinking Australian businesses are creating workplaces for a new age and cites our work for 3M as a great example of how branding and wayfinding systems can provide human-centered, inspiring places to work while supporting environmental initiatives and the bottom line.
2012 International Graphis Logo Gold Awards
We are pleased to announce that THERE have been selected as a winner in the 2012 International Graphis Logo Design Awards.
Our identity work for both MCK Architects and Parklands Blue Mountains were both awarded Gold at the prestigious awards.
The Graphis Annual features some of the most visually captivating logos selected from thousands of entries submitted worldwide with only the most impressive work selected for inclusion in the global Graphis publication.
We couldn’t be prouder of our design team at THERE.
imei Rebrand
imei are an enterprise mobility services company, meaning they look after the mobile devices, connections and software services of large businesses. As part of a wider rebrand, we defined a brand positioning around the idea of ‘Unlimited’ - capturing both the feeling of freedom when an individual or business is mobile, as well as the value being created within this fast moving industry.
Our response was to create a quite purposefully simplified illustration style to dramatise the simplicity and effortless nature of using imei’s services. By turning complex subject matter into easily relatable metaphors, imei were able to speak volumes in a clear, concise manner that made their impressive technology easy to understand, and buy.
Boston Consulting Group, Gurgaon, India
We were commissioned by Adrianse Group to develop an environmental graphics package for the new Boston Consulting Group (BCG) offices in Gurgaon, India. We created a highly adaptable and modular graphic language to fulfil the client’s vision of an exciting and cohesive look for the space, visually conveying their brand essence of ‘transformation’ and being ‘agents of change’.
We developed a visual graphics package that was complimentary to the linear detailing and nature theme of the interior architecture as well as the circular floorplate. The project scope included various feature wall graphics and three levels of glazing graphics with varying privacy requirements and decal graphics.
WMK Architecture Rebrand
Long time advocates and creative partners WMK Architecture, previously Watermark, are an international, Australian based, architecture, interior design and strategic planning firm with a unique point of view. Commercially driven and design aware, the practice has a philosophy of reflecting their clients brand, delivering innovative built environments with purpose.
The design system included brand identity, stationery, printed promotional collateral, office signage and website. Central to our design response was ensuring the ‘hard and soft’ aspects of the practice, as both an architecture and planning (hard) and interior design (soft) firm.
The sculpted curves and sleekness within the logomark, as well as using the logo as an image mask, ensured the identity remained appropriate, no matter the context. The vivid green colour deployed sparingly, retained energy and dynamism, and the resulting identity system always spoke very strongly to the key attributes of innovation and performance.
Geyer Website Redesign
Geyer are an interior architecture and workplace design practice with studios across Australia and the Asia Pacific region. Their brief sought to position the practice online as an expert and thought leader around contemporary design and architecture approaches, showcasing the firm’s enviable case studies, sharing their writing and publishing as well as profiling their talented people.
Working to a strict visual identity guidelines, the new site ensures clarity and simplicity are balanced in harmony with functionality and navigation. Image content is showcased large and proud across the site, creating a slick experience as the user effortlessly moves through the site.
Marble rebrand
Marble Group sought to refresh their identity, in keeping with their rapid expansion across Australia. Marble focus on technical recruitment for the mining and construction industries, with a decidedly personal, human twist. Bold, colourful and expressive, Marble described themselves as constantly in motion, whilst leaving a ‘positive trail’ – an idea that became the core of the brand strategy. Our scope included brand identity, printed items, office signage and website.
Inspired by, in the clients words, the ’serendipitous nature of the game of marbles’ – our solution expressed this colour and energy as trails left by the eponymous marbles spinning, turning, colliding and rolling around, having a great time. The identity is a flexible system, with a diverse colour palette and visual elements that constantly change and adapt, depending on the communication requirements.
New THERE website launching soon
It’s a classic joke; mechanics and their cars, builders and their houses. Well the same is true of graphic designers and their own communications as well. After much head scratching, concept reviewing, design developing and a little banging on a table or two, the new THERE website is (finally) nearing completion. The new site will replace this blog and our rather old flash based website, and we’re very excited to be sharing our latest work, news and views with you on the new site. Watch this space.
THERE appointed to rebrand Australia Square
Few buildings live up to the term ‘iconic’ as well as Australia Square, a landmark example of Harry Seidler’s architecture, positioned at the magnetic centre of Sydney’s CBD. We’re working with GPT Group and DEXUS Property to reposition and refresh the building’s identity. We’re hard at work on early stage research and strategy, and it’s already looking like a big, bright future ahead.
DIA Milan Review 2012
We were delighted to be asked again by the DIA (Design Institute of Australia) to create the branding for this years Milan Review event being held at Tusculum, Sydney. The event sees prominent design speakers reviewing new products, trends and forecasts from one of Europe’s leading design events. Tickets for the DIA event can be purchased at www.trybooking.com/24475
Victor Chang Cardiac Research Institute
We’re delighted to be appointed by Victor Chang Cardiac Research Institute (VCCRI) as their brand and design partner, and we’re looking forward to making a positive contribution to the organisation and their worthy cause. VCCRI are a world leader in cardiac research, continuing the legacy of Victor Chang, himself a pioneering leader in cardiology. Our first project with VCCRI, already underway, is to produce their 2012 Annual Report.
St Vincents Private Mental Health Clinic
Treating mental health issues, particularly amongst the young, represents one of the biggest health challenges facing health care providers across Australia. We were both humbled and excited by the chance to help St Vincent’s Private Hospital create an environment that would cater to the young adult patients as well as the staff working at the facility.
As the first of its kind in Australia, the new unit will treat patients between 16 and 30 years who have a range of mental health issues requiring in-patient care. Working in partnership with architects Woods Bagot we created a ’home from home’ environment with playful imagery of items one would expect to find in any family home, together with larger nature focused scenes that help foster a calming ambience in the space. The unit was officially opened last week by Archbishop of Sydney Cardinal George Pell and you may have also have noticed it featured on ABC news.
3M Australia HQ
We’ve just completed an extensive branded environment, signage and wayfinding scheme for a truly iconic brand, 3M. View a complete slideshow of images here.
Working with such a massive brand has both it’s advantages and challenges and the team at THERE more than rose to the occasion. 3M’s collaborative work ethos fit perfectly with our own approach that places openness, inclusiveness and transparency at the core of how we work.
Working in close partnership with the Colliers interior design team, our starting point was conveying 3M’s brand essence ‘Harnessing the chain reaction of new ideas’, we developed an immersive graphic language based on geometric shapes. Each of the six levels was designated a different shape, allowing a chain reaction of subtle variation from level to level to emerge. This visual language flexed and adapted, it was deployed as a treatment across super scale images of 3M’s notable inventors, it allowed us to tell stories, share the company’s historical information and get to the heart of product insights in a cohesive and engaging way. It allowed us to bring to life the innovation and creativity 3M puts into the science behind every one of their products.
The outcome for 3M was a workplace environment that showcased their history, culture, technology and products in unexpected and delightful ways. Staff and visitors come away from the environment with a newfound, or renewed, curiosity for not just their products, but the stories behind them as well. It’s a truly branded environment, purely because every element on every wall was inspired by insights, truths and stories that come from inside 3M, and that’s something of which we are really proud.
Innovative timeline installation for ASX
Partnering with long time advocates WMK Architecture, we have just completed an innovative visual timeline installation for the Sydney ASX. The almost sculptural
3-dimensional timeline is made up of individual linear blades, depicts the relationship over time between the All Ords and historic ASX milestones and events. Whilst the current stock market maybe be a little uncertain, this intriguing and informative arrival feature promises some great returns!
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