Color is often the first quality of a product to attract the attention of a consumer and stimulate imagination. Whether soothing or agitating, cheering or depressing, color certainly demonstrates the ability to provoke sentiment.
Scouring the globe for the best in international design, the publishers of Vivid! – The Allure of Color in Design chose two projects from THERE, featuring our identity work for La Luna and Stylecraft. Both projects made use of strong colors to communicate brand values in a direct, engaging way. Available around the world, right now.
KIA World Cup Campaign
We created a number of car wraps as part of the Australian Radio Network and KIA Motors World Cup campaign highlighting KIA as an official partner of the 2010 FIFA World Cup. The competition offered a chance to win a KIA car for soccer clubs to either keep for the club or to be used for fundraising purposes.
Yes…we do logos as well
We are often surprised when asked if we do logos? It happens to be probabaly what we do most of at the studio. Identity and branding is our passion, and what we specialise in. From simple temporary campaign logos to extensive corporate identity systems, we have a vast experience in creating the right iconic image for a brand. Here are a few recent logos we have created… for all those who didn’t realise.
Stylecraft & Arper 10/10 Collateral
We were briefed on helping Stylecraft launch 10 new furniture products from renowned Italian furniture maker Arper whilst also celebrating their 10yr business partnership. This was Stylecraft’s biggest product launch to date. To support the travelling roadshow of breakfasts, lunches and cocktail evenings which we designed for the design industry and showcased here – we produced all marketing collateral, including the identity, posters, DVDs and badges.
Mac Interactive Business Cards
We’re always excited when the printer delivery man comes through our door with a box of ‘fresh from the press’ goodies. The design of these slick business cards for Mac Interactive architects, stems from the much lauded 10yr anniversary book we produced for them previously.
Manta
We were appointed by property guru,
John McGrath of McGrath Real Estate Agents to assist with the branding and marketing of Manta – a brand new residential development in coastal Wollongong, aimed primarily at young couples and empty nesters.
Carefully art directed photography coupled with a hand written text style, presented a very fresh, personable and emotive brand image that perfectly captured the relaxed contemporary living available on the NSW coast. Everything from identity, brochures, website and advertising through to signage and 30sec TVC were created.
Wilson are an independent project management specialist offering a ‘different approach’ to commercial project management. Avoiding the typical bluster and bravado of their industry, they offer a more calm and professional approach.
As part of the wider brand identity roll-out, THERE was asked for our expertise in branding environments for their new harbourside offices. Central to our response was the creation of an emotive and engaging graphic feature wall running the entire length of the studio, accompanied by on-screen animations and entrance signage for the office reception. Photography by Michelle Young.
Stylecraft Advertsing
We’ve been working with Stylecraft for quite some time, and above are some of our recent advertising campaigns for them. The key focus being their 200+ GECA approved products and also promoting their 100% original furniture, not the imitations of some of their competitors. Also see some of our other work for Stylecraft, like their brand development and their festive card.
La Luna featured in this months Inside Magazine
Nice surprise to see La Luna, the boutique fashion store which we branded and created all shop graphics for, featured in this months issue of Inside Magazine. Thanks to Matthew Sheargold from Sheargold Interiors for the kind words!
MLC Centre Retail Signage
As part of a major signage overhaul at the iconic Harry Seidler designed CBD tower, we have just created these sophisticated updateable blade wayfinding signs. The high gloss black with bright orange infill signs, are the first stage of a signage system that will see the previous tired and dated system replaced with one that more closely reflects the Centre’s contemporary retail offer.
Stylecraft Xmas Card
Continuing our brand extension work with Stylecraft, are these fresh-from-the-press seasonal cards. Given the economic softening this year, this concertina design with metallics and bright magenta overprinting, focused more on the idea of a positive year ahead rather than reflecting on the past year.
Watermark Architecture & Interiors Blackmores VIP Tour Series
Watermark asked us to help them create a VIP branded event for their inaugural Architectural Tour Series. The tour of the just completed new sustainable landmark headquarters for healthcare giant Blackmores required a host of support material. We designed a simplistic grid layout system that evolved across all the collateral, including bags, lanyards, brochures and foiled invitations.
MLC Centre Design Brunch Invite
This invite for an inaugural fashion designers brunch event at the MLC Centre uses a silver foil on thick box board to create a simple yet sophisticated invite.
MLC Centre Food Services Campaign.
This ‘We love food’ campaign identity for the MLC Centre’s food-court is accompanied by a fun, mouth watering illustration which helps promote the food and drink options available and will no doubt leave customers hungry for more!
Cochlear Hear Always Brochure
Our latest and sixth Cochlear newsletter in the series of ongoing communications to ear implant recipients. A ‘Hear More, Live More’ theme was conveyed using an illustrative approach throughout this oversize A3 format issue.
La Luna Fashion Boutique
We excitedly await the opening of La Luna – a new coastal fashion boutique located in beachside Cronulla for which we have branded from the ground up. Here’s a sneak peak of signage installed today. Watch this space for the complete brand reveal in the coming days!
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