Ontera design and manufacture an array of category leading flooring products, mainly for the commercial and contract markets. Their latest product, Envibond, is a technically advanced carpet backing product that offers a range of benefits from noise reduction and durability through to a reduced environmental foot print.After initially creating the product identity, we were then tasked with creating a piece that showcased the product benefits, as well as the product itself. Our response was to make inventive use of the product throughout. From the laser cut cover and continuing inside the brochure with cleverly art directed images of shoes, serving as metaphors for the products key features and benefits.
Inspired by the brand’s tagline ‘a step ahead’, the resulting brochure and product website, ‘says’ and ‘shows’ the key benefits of the product in an engaging, unexpected way that informs, inspires and delights.