Usually we’re happy with a nod of approval or a simple ‘Thank you’ email, so you can imagine our surprise and delight when a lovely gift, completely unexpected but very appreciated, was delivered yesterday. It’s prompted us to reflect and mention something we never forget, but perhaps could say more often; To our clients, thank you. Without you, There would be nowhere.
What’s case bound, about 140 pages and got bronze guilded edges!? To say we’re chuffed with our latest work for Ontera would be a bit of an understatement. The client too was pretty happy - it’s not often you hear a client throw around words like “superb” or “mind blowing” - but the superlatives were flying thick and fast when we took delivery of some advance copies. We can’t show you too much just yet, but we will be showing an extensive feature on this project very soon. Keep em peeled!
McCafé Packaging
Some of you may have noticed the new McCafé packaging that is starting to appear nationwide. After winning a 3-way creative pitch, we recently created a more ‘premium yet playful’ look for the entire McCafé packing range, extending to various sizes of hot & cold drink cups, wraps, bags and takeaway boxes. The new look and feel captures the emotional benefits from the sensory experience surrounding coffee, whilst giving a reassurance of quality and positioning McCafé as the benchmark for packaging design in the cluttered coffee chain market.
We were up on the not-so-sunny Sunshine Coast yesterday conducting a signage planning site visit for the first of an exciting new boutique luxury hotel chain who we’re currently helping with all aspects of their branding. Watch this space as we keep you up to to date with the progress of this extensive project.
Stylecraft & Arper Celebrate 10yrs
We were asked to develop ideas to help Stylecraft celebrate their 10th successful year in partnership with Italian furniture supplier Arper. A comprehensive and engaging customer experience was required to promote and accompany a series of seminal showcase events at each of Stylecraft’s showrooms in Melbourne, Sydney, Brisbane Canberra and Adelaide.
By evolving Stylecraft’s branding we created the event identity and a circular design language that informed all promotional collateral and POS display items. Each Arper product was represented by a striking colour which was integrated throughout, from external signage and interior display to banners, posters, invitations, badges and DVD packs. The events, aimed at an A&D audience, have seen outstanding attendance and generated high interest, raising Stylecraft’s profile even further within the industry.
We had a bit of fun with this recent e-invite for the Design Institute of Australia’s annual Milan Furniture Fair Review.
SAP Sydney Office Fit-out
As the world’s leading provider of business software solutions for customers in more than 120 countries, SAP required a dynamic and professional graphic impression for their new Australian headquarters that would reflect how they help accelerate business innovation.
Working with renown interior designers Geyer, we created a precise, linear design language that imbued a sense of energy and innovation. It also created a synergy over the 4 floors that broke down barriers between departments and encouraged social interaction.
MLC Fashion Photography Exhibition
Last week saw the opening of this annual show of the finest fashion photography talent in the country. For this years exhibition we based our campaign around a stunning image by Georges Antoni and created a suite of elements to support the show and help promote it’s worthy cause with all proceeds from the sale of the prints going to the National Breast Cancer Foundation.
Carnival Australia Branded Environment
We’ve just completed a major branded office fit-out for Carnival Australia – the global cruise company with a portfolio of distinct brands such as Cunard, P&O and Seabourn. Working with Watermark Interiors, an integrated graphical language was created that portrayed the many great aspects of not just cruising, travel and life on the sea but also the considerable heritage of the Carnival brands. The project involved developing a different theme – specific for each of the 3 operational floors and lobby entrance, over the 6,100sqm space in North Sydney.
MLC Centre Ad Campaign
Out on the streets and in all the right magazines, can be seen the recently launched annual brand campaign for Sydney’s premier fashion retail destination. This years campaign, our fourth for MLC Centre, focuses on positioning the centre as a ‘hidden gem’ in the heart of the buzzing CBD. We worked closely with celebrated international fashion photographer James Cant in capturing these beautiful images set against the dramatic backdrop of the highly recognisable architectural curves of Harry Seidler’s MLC Centre building. The integrated campaign needed to be easily extendable for a range of different promotions.
Some ‘behind the scenes’ images of the James Cant photoshoot can be seen here.
Merry Christmas Everyone
Last day for the year in studio for us today so want to wish everyone a great Xmas and hope you all have good health and happiness in 2010. Here’s a few pics of our seasonal poster which for us celebrates a new year and a new studio. Cheers from all the team at THERE!
SJB Projects 02
Following the great success of Projects 01 for SJB’s Sydney office, Melbourne asked us to repeat the formula for them with the next issue of this visual profile of the studio’s recent key projects. Format and overall aesthetic were kept consistent but the use of a solid black and silver foil stamp cover, together with discipline divider pages cut to half size, gave the Melbourne studio their own distinctive look.
Designer Wanted
3-5yrs experience. Passionate. Dedicated. Highly creative. Full of ideas. Personable. Easy going. Aware of world design. Takes constructive criticism on the chin. Can handle being chucked into the deep end. Loves a cold beer and a game of ping pong at the end of the day. All these things will define our new team member.
Sound like you? Then please send us a small selection of your very best work and a CV to somebody@there.com.au Please note only suitable applicants will be contacted.
New Studio
After seven great years we felt it time for a change of scene. Today is the first day in our new studio space. We haven’t moved far, we’re still in the Surry Hills hood, we’re even still in the same building! So if your in the area, pop in and say Hi. We look forward to seeing you soon.
Are you somebody?
Somebody who is a gun project manager with at least 3yrs relevant experience, able to run jobs from start to finish, in a well organised manner.
Somebody who thinks logically, acts quickly, remains calm under pressure and has the foresight to identify issues before they arise.
Somebody who’s interested in design and working with our team creating exceptional creative outcomes – keeping quality, time and budget all in check.
Somebody with the self-motivation and drive to help grow our business within a supportive and friendly environment.
If you think you are this somebody – we’d love to hear from you!
For more info send your CV and covering email to somebody@there.com.au
Nobody Jeans Invitation
Box board with silver foil invite for a media showcase of fashion brand, Nobody Jeans.
Ontera Collections Annual
This beautiful showcase features a foil stamped blind embossed cover and shows over forty Ontera modular carpet installations in Australia & New Zealand. The case studies were divided into different industry sectors and show the endless creative possibilities created by leading architects and interior designers.
MLC Centre Website Update
As part of our ongoing brand management of the MLC Centre in Sydney, we are pleased to announce the go-live of an evolved MLC website which incorporates the premier retail destination’s main brand campaign imagery which we created for the season.
Ontera/There Saturday in Design Installation
As part of the recent Saturday in Design, we teamed up with long standing client Ontera, to create an installation that would help promote their eco initiatives aswell as intrigue the art and design aware audience.
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