La Luna featured in this months Inside Magazine
Nice surprise to see La Luna, the boutique fashion store which we branded and created all shop graphics for, featured in this months issue of Inside Magazine. Thanks to Matthew Sheargold from Sheargold Interiors for the kind words!
MLC Fashion Photography Exhibition
Last week saw the opening of this annual show of the finest fashion photography talent in the country. For this years exhibition we based our campaign around a stunning image by Georges Antoni and created a suite of elements to support the show and help promote it’s worthy cause with all proceeds from the sale of the prints going to the National Breast Cancer Foundation.
MLC Centre Ad Campaign
Out on the streets and in all the right magazines, can be seen the recently launched annual brand campaign for Sydney’s premier fashion retail destination. This years campaign, our fourth for MLC Centre, focuses on positioning the centre as a ‘hidden gem’ in the heart of the buzzing CBD. We worked closely with celebrated international fashion photographer James Cant in capturing these beautiful images set against the dramatic backdrop of the highly recognisable architectural curves of Harry Seidler’s MLC Centre building. The integrated campaign needed to be easily extendable for a range of different promotions.
Some ‘behind the scenes’ images of the James Cant photoshoot can be seen here.
MLC Centre Retail Signage
As part of a major signage overhaul at the iconic Harry Seidler designed CBD tower, we have just created these sophisticated updateable blade wayfinding signs. The high gloss black with bright orange infill signs, are the first stage of a signage system that will see the previous tired and dated system replaced with one that more closely reflects the Centre’s contemporary retail offer.
Nobody Jeans Invitation
Box board with silver foil invite for a media showcase of fashion brand, Nobody Jeans.
MLC Centre Design Brunch Invite
This invite for an inaugural fashion designers brunch event at the MLC Centre uses a silver foil on thick box board to create a simple yet sophisticated invite.
LaLuna Fashion Store Collateral
LaLuna is a fabulous new women’s fashion boutique that has just opened. We worked closely with award-winning interior designer Matt Sheargold to create a refined yet eclectic retail experience. Everything from signage, labelling, stationery, receipt wallets, carry bags and in-store display items through to invites and a retail website were produced for the launch.
MLC Centre Website Update
As part of our ongoing brand management of the MLC Centre in Sydney, we are pleased to announce the go-live of an evolved MLC website which incorporates the premier retail destination’s main brand campaign imagery which we created for the season.
La Luna Fashion Boutique
We excitedly await the opening of La Luna – a new coastal fashion boutique located in beachside Cronulla for which we have branded from the ground up. Here’s a sneak peak of signage installed today. Watch this space for the complete brand reveal in the coming days!
MLC Centre Campaign 09 Photoshoot
Here’s a sneak peak behind the scenes of a recent photoshoot with art direction by Simon Hancock with renown fashion photographer James Cant for the new MLC Centre Brand Campaign. The new look advertising campaign will launch in early September.
MLC Fashion Photography Exhibition
We all attended the opening of this fantastic annual show last night, showcasing some of the finest fashion photography talent in the country. THERE branded the event and created all the promotional items needed with all proceeds from the sale of the prints going to a worthy cause, the National Breast Cancer Foundation.
MLC Spring Campaign
The MLC Centre always excels at fashion, especially during Spring Carnival.
Our long running and ever evolving ‘Destination Fashion’ retail campaign turns
another corner with its flamboyant and inspirational illustrative style that
celebrates some of the finer things in Spring.
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