We were up on the not-so-sunny Sunshine Coast yesterday conducting a signage planning site visit for the first of an exciting new boutique luxury hotel chain who we’re currently helping with all aspects of their branding. Watch this space as we keep you up to to date with the progress of this extensive project.
Stylecraft & Arper Celebrate 10yrs
We were asked to develop ideas to help Stylecraft celebrate their 10th successful year in partnership with Italian furniture supplier Arper. A comprehensive and engaging customer experience was required to promote and accompany a series of seminal showcase events at each of Stylecraft’s showrooms in Melbourne, Sydney, Brisbane Canberra and Adelaide.
By evolving Stylecraft’s branding we created the event identity and a circular design language that informed all promotional collateral and POS display items. Each Arper product was represented by a striking colour which was integrated throughout, from external signage and interior display to banners, posters, invitations, badges and DVD packs. The events, aimed at an A&D audience, have seen outstanding attendance and generated high interest, raising Stylecraft’s profile even further within the industry.
SAP Sydney Office Fit-out
As the world’s leading provider of business software solutions for customers in more than 120 countries, SAP required a dynamic and professional graphic impression for their new Australian headquarters that would reflect how they help accelerate business innovation.
Working with renown interior designers Geyer, we created a precise, linear design language that imbued a sense of energy and innovation. It also created a synergy over the 4 floors that broke down barriers between departments and encouraged social interaction.
Wilson are an independent project management specialist offering a ‘different approach’ to commercial project management. Avoiding the typical bluster and bravado of their industry, they offer a more calm and professional approach.
As part of the wider brand identity roll-out, THERE was asked for our expertise in branding environments for their new harbourside offices. Central to our response was the creation of an emotive and engaging graphic feature wall running the entire length of the studio, accompanied by on-screen animations and entrance signage for the office reception. Photography by Michelle Young.
Carnival Australia Branded Environment
We’ve just completed a major branded office fit-out for Carnival Australia – the global cruise company with a portfolio of distinct brands such as Cunard, P&O and Seabourn. Working with Watermark Interiors, an integrated graphical language was created that portrayed the many great aspects of not just cruising, travel and life on the sea but also the considerable heritage of the Carnival brands. The project involved developing a different theme – specific for each of the 3 operational floors and lobby entrance, over the 6,100sqm space in North Sydney.
New Studio
After seven great years we felt it time for a change of scene. Today is the first day in our new studio space. We haven’t moved far, we’re still in the Surry Hills hood, we’re even still in the same building! So if your in the area, pop in and say Hi. We look forward to seeing you soon.
La Luna Fashion Boutique
We excitedly await the opening of La Luna – a new coastal fashion boutique located in beachside Cronulla for which we have branded from the ground up. Here’s a sneak peak of signage installed today. Watch this space for the complete brand reveal in the coming days!
MLC Centre Environmental Graphics
Whilst awaiting the arrival of an exciting new store, the MLC Centre asked us recently to create a wall montage that would convey the Centre’s offer and generally brighten up the retail passageway.
Ontera/There Saturday in Design Installation
As part of the recent Saturday in Design, we teamed up with long standing client Ontera, to create an installation that would help promote their eco initiatives aswell as intrigue the art and design aware audience.
Ontera Saturday in Design Stand
As part of our ongoing brand management for Ontera Modular Carpets, we have just completed a dynamic stand for their participation at established design event, Saturday in Design. The interactive stand and corresponding custom-designed floor, focused on Ontera’s ESD initiatives and was one of the highlights of the event.
Ontera Saturday in Design Display
We are launching a collaborative art installation with long term client Ontera Modular Carpets. Our creation combines inspirational reuse together with responsible recycling, creating an eye-catching centerpiece to the space. Come and check it out from 31 July - 1 Aug at Warehouse 625, 625 South Dowling St. Surry Hills. For more info visit saturdayindesign.com.au
Office Branding
We thought it was time our famous studio entrance lightbox had a new ‘face’ and so created this hand-drawn typographic illustration. The lightbox is complimented by some new ’subtle’ branding in the corridor that leaves you in no doubt where you are.
ANZ Indian HQ
What better way to excite and inspire over a thousand ANZ employees in their new Indian HQ designed by Hassell Architects, than to immortalise them in a huge, colourful and unique photomural that spread across six floors.
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