KIA World Cup Campaign
We created a number of car wraps as part of the Australian Radio Network and KIA Motors World Cup campaign highlighting KIA as an official partner of the 2010 FIFA World Cup. The competition offered a chance to win a KIA car for soccer clubs to either keep for the club or to be used for fundraising purposes.
Manta
We were appointed by property guru,
John McGrath of McGrath Real Estate Agents to assist with the branding and marketing of Manta – a brand new residential development in coastal Wollongong, aimed primarily at young couples and empty nesters.
Carefully art directed photography coupled with a hand written text style, presented a very fresh, personable and emotive brand image that perfectly captured the relaxed contemporary living available on the NSW coast. Everything from identity, brochures, website and advertising through to signage and 30sec TVC were created.
Stylecraft Advertsing
We’ve been working with Stylecraft for quite some time, and above are some of our recent advertising campaigns for them. The key focus being their 200+ GECA approved products and also promoting their 100% original furniture, not the imitations of some of their competitors. Also see some of our other work for Stylecraft, like their brand development and their festive card.
MLC Centre Ad Campaign
Out on the streets and in all the right magazines, can be seen the recently launched annual brand campaign for Sydney’s premier fashion retail destination. This years campaign, our fourth for MLC Centre, focuses on positioning the centre as a ‘hidden gem’ in the heart of the buzzing CBD. We worked closely with celebrated international fashion photographer James Cant in capturing these beautiful images set against the dramatic backdrop of the highly recognisable architectural curves of Harry Seidler’s MLC Centre building. The integrated campaign needed to be easily extendable for a range of different promotions.
Some ‘behind the scenes’ images of the James Cant photoshoot can be seen here.
MLC Centre Food Services Campaign.
This ‘We love food’ campaign identity for the MLC Centre’s food-court is accompanied by a fun, mouth watering illustration which helps promote the food and drink options available and will no doubt leave customers hungry for more!
MLC Centre Website Update
As part of our ongoing brand management of the MLC Centre in Sydney, we are pleased to announce the go-live of an evolved MLC website which incorporates the premier retail destination’s main brand campaign imagery which we created for the season.
MLC Centre Campaign 09 Photoshoot
Here’s a sneak peak behind the scenes of a recent photoshoot with art direction by Simon Hancock with renown fashion photographer James Cant for the new MLC Centre Brand Campaign. The new look advertising campaign will launch in early September.
Authentic Design Alliance
As passionate supporters of original design, we were delighted to be successful in winning a 3-way creative pitch to brand the Authentic Design Alliance. The ADA is a group of prominent resellers including Corporate Culture, Living Edge, Stylecraft, Ke-Zu and Euroluce who have rallied together to promote the benefits of authentic design. The Australia-wide initiative will be officially launced at the State of Design Festival in Melbourne later this month. Keep an eye out for various support collateral including an ad campaign and full website coming soon.
RSS feed
Follow our blog on twitter
Latest Comments