KIA World Cup Campaign
We created a number of car wraps as part of the Australian Radio Network and KIA Motors World Cup campaign highlighting KIA as an official partner of the 2010 FIFA World Cup. The competition offered a chance to win a KIA car for soccer clubs to either keep for the club or to be used for fundraising purposes.
What’s case bound, about 140 pages and got bronze guilded edges!? To say we’re chuffed with our latest work for Ontera would be a bit of an understatement. The client too was pretty happy - it’s not often you hear a client throw around words like “superb” or “mind blowing” - but the superlatives were flying thick and fast when we took delivery of some advance copies. We can’t show you too much just yet, but we will be showing an extensive feature on this project very soon. Keep em peeled!
Yes…we do logos as well
We are often surprised when asked if we do logos? It happens to be probabaly what we do most of at the studio. Identity and branding is our passion, and what we specialise in. From simple temporary campaign logos to extensive corporate identity systems, we have a vast experience in creating the right iconic image for a brand. Here are a few recent logos we have created… for all those who didn’t realise.
Stylecraft & Arper 10/10 Collateral
We were briefed on helping Stylecraft launch 10 new furniture products from renowned Italian furniture maker Arper whilst also celebrating their 10yr business partnership. This was Stylecraft’s biggest product launch to date. To support the travelling roadshow of breakfasts, lunches and cocktail evenings which we designed for the design industry and showcased here – we produced all marketing collateral, including the identity, posters, DVDs and badges.
Stylecraft & Arper Celebrate 10yrs
We were asked to develop ideas to help Stylecraft celebrate their 10th successful year in partnership with Italian furniture supplier Arper. A comprehensive and engaging customer experience was required to promote and accompany a series of seminal showcase events at each of Stylecraft’s showrooms in Melbourne, Sydney, Brisbane Canberra and Adelaide.
By evolving Stylecraft’s branding we created the event identity and a circular design language that informed all promotional collateral and POS display items. Each Arper product was represented by a striking colour which was integrated throughout, from external signage and interior display to banners, posters, invitations, badges and DVD packs. The events, aimed at an A&D audience, have seen outstanding attendance and generated high interest, raising Stylecraft’s profile even further within the industry.
SAP Sydney Office Fit-out
As the world’s leading provider of business software solutions for customers in more than 120 countries, SAP required a dynamic and professional graphic impression for their new Australian headquarters that would reflect how they help accelerate business innovation.
Working with renown interior designers Geyer, we created a precise, linear design language that imbued a sense of energy and innovation. It also created a synergy over the 4 floors that broke down barriers between departments and encouraged social interaction.
Wilson are an independent project management specialist offering a ‘different approach’ to commercial project management. Avoiding the typical bluster and bravado of their industry, they offer a more calm and professional approach.
As part of the wider brand identity roll-out, THERE was asked for our expertise in branding environments for their new harbourside offices. Central to our response was the creation of an emotive and engaging graphic feature wall running the entire length of the studio, accompanied by on-screen animations and entrance signage for the office reception. Photography by Michelle Young.
Stylecraft Advertsing
We’ve been working with Stylecraft for quite some time, and above are some of our recent advertising campaigns for them. The key focus being their 200+ GECA approved products and also promoting their 100% original furniture, not the imitations of some of their competitors. Also see some of our other work for Stylecraft, like their brand development and their festive card.
Carnival Australia Branded Environment
We’ve just completed a major branded office fit-out for Carnival Australia – the global cruise company with a portfolio of distinct brands such as Cunard, P&O and Seabourn. Working with Watermark Interiors, an integrated graphical language was created that portrayed the many great aspects of not just cruising, travel and life on the sea but also the considerable heritage of the Carnival brands. The project involved developing a different theme – specific for each of the 3 operational floors and lobby entrance, over the 6,100sqm space in North Sydney.
MLC Centre Retail Signage
As part of a major signage overhaul at the iconic Harry Seidler designed CBD tower, we have just created these sophisticated updateable blade wayfinding signs. The high gloss black with bright orange infill signs, are the first stage of a signage system that will see the previous tired and dated system replaced with one that more closely reflects the Centre’s contemporary retail offer.
Stylecraft Xmas Card
Continuing our brand extension work with Stylecraft, are these fresh-from-the-press seasonal cards. Given the economic softening this year, this concertina design with metallics and bright magenta overprinting, focused more on the idea of a positive year ahead rather than reflecting on the past year.
Icehouse Rebrand & Website
Well established international print & sampling firm Icehouse™ needed a brand make-over to help better attract their creative design audience. The brand refresh has started with the creation of a more contemporary mark and a dynamic new website. Carefully art directed photography gives a ‘behind the scenes’ feel that helps demonstrate Icehouse’s personable approach to business and dedication to its craft.
SJB Projects 02
Following the great success of Projects 01 for SJB’s Sydney office, Melbourne asked us to repeat the formula for them with the next issue of this visual profile of the studio’s recent key projects. Format and overall aesthetic were kept consistent but the use of a solid black and silver foil stamp cover, together with discipline divider pages cut to half size, gave the Melbourne studio their own distinctive look.
Stylecraft Brand Refresh
Asked to liven up the existing brand identity collateral with a bit of fun for this renown contemporary furniture retailer – we created an engaging, flexible brand extension system. Taking the existing circular symbol from their well known logo as a starting point, we created a library of complimentary geometric graphics that more closely reflects the company’s brand personality.
Ontera Collections Annual
This beautiful showcase features a foil stamped blind embossed cover and shows over forty Ontera modular carpet installations in Australia & New Zealand. The case studies were divided into different industry sectors and show the endless creative possibilities created by leading architects and interior designers.
Watermark Architecture & Interiors Blackmores VIP Tour Series
Watermark asked us to help them create a VIP branded event for their inaugural Architectural Tour Series. The tour of the just completed new sustainable landmark headquarters for healthcare giant Blackmores required a host of support material. We designed a simplistic grid layout system that evolved across all the collateral, including bags, lanyards, brochures and foiled invitations.
Cochlear Hear Always Brochure
Our latest and sixth Cochlear newsletter in the series of ongoing communications to ear implant recipients. A ‘Hear More, Live More’ theme was conveyed using an illustrative approach throughout this oversize A3 format issue.
MLC Centre Website Update
As part of our ongoing brand management of the MLC Centre in Sydney, we are pleased to announce the go-live of an evolved MLC website which incorporates the premier retail destination’s main brand campaign imagery which we created for the season.
Stylecraft Z-Card Brochure
Full of stylish interiors inspiration is this Z-Card style brochure showcasing some of the best buys from the Stylecraft collection. Initially distributed as part of the Saturday in Design event, the Z-Card forms part of the brand extension work we are currently undertaking for the renown designer furniture reseller. Watch this space for further upcoming exciting projects currently in production.
MLC Centre Environmental Graphics
Whilst awaiting the arrival of an exciting new store, the MLC Centre asked us recently to create a wall montage that would convey the Centre’s offer and generally brighten up the retail passageway.
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