McCafé Packaging
Some of you may have noticed the new McCafé packaging that is starting to appear nationwide. After winning a 3-way creative pitch, we recently created a more ‘premium yet playful’ look for the entire McCafé packing range, extending to various sizes of hot & cold drink cups, wraps, bags and takeaway boxes. The new look and feel captures the emotional benefits from the sensory experience surrounding coffee, whilst giving a reassurance of quality and positioning McCafé as the benchmark for packaging design in the cluttered coffee chain market.
Stylecraft & Arper Celebrate 10yrs
We were asked to develop ideas to help Stylecraft celebrate their 10th successful year in partnership with Italian furniture supplier Arper. A comprehensive and engaging customer experience was required to promote and accompany a series of seminal showcase events at each of Stylecraft’s showrooms in Melbourne, Sydney, Brisbane Canberra and Adelaide.
By evolving Stylecraft’s branding we created the event identity and a circular design language that informed all promotional collateral and POS display items. Each Arper product was represented by a striking colour which was integrated throughout, from external signage and interior display to banners, posters, invitations, badges and DVD packs. The events, aimed at an A&D audience, have seen outstanding attendance and generated high interest, raising Stylecraft’s profile even further within the industry.
La Luna featured in this months Inside Magazine
Nice surprise to see La Luna, the boutique fashion store which we branded and created all shop graphics for, featured in this months issue of Inside Magazine. Thanks to Matthew Sheargold from Sheargold Interiors for the kind words!
MLC Fashion Photography Exhibition Last week saw the opening of this annual show of the finest fashion photography talent in the country. For this years exhibition we based our campaign around a stunning image by Georges Antoni and created a suite of elements to support the show and help promote it’s worthy cause with all proceeds from the sale of the prints going to the National Breast Cancer Foundation.
MLC Centre Ad Campaign Out on the streets and in all the right magazines, can be seen the recently launched annual brand campaign for Sydney’s premier fashion retail destination. This years campaign, our fourth for MLC Centre, focuses on positioning the centre as a ‘hidden gem’ in the heart of the buzzing CBD. We worked closely with celebrated international fashion photographer James Cant in capturing these beautiful images set against the dramatic backdrop of the highly recognisable architectural curves of Harry Seidler’s MLC Centre building. The integrated campaign needed to be easily extendable for a range of different promotions.
Some ‘behind the scenes’ images of the James Cant photoshoot can be seen here.
MLC Centre Retail Signage As part of a major signage overhaul at the iconic Harry Seidler designed CBD tower, we have just created these sophisticated updateable blade wayfinding signs. The high gloss black with bright orange infill signs, are the first stage of a signage system that will see the previous tired and dated system replaced with one that more closely reflects the Centre’s contemporary retail offer.
Stylecraft Xmas Card Continuing our brand extension work with Stylecraft, are these fresh-from-the-press seasonal cards. Given the economic softening this year, this concertina design with metallics and bright magenta overprinting, focused more on the idea of a positive year ahead rather than reflecting on the past year.
Stylecraft Brand Refresh Asked to liven up the existing brand identity collateral with a bit of fun for this renown contemporary furniture retailer – we created an engaging, flexible brand extension system. Taking the existing circular symbol from their well known logo as a starting point, we created a library of complimentary geometric graphics that more closely reflects the company’s brand personality.
MLC Centre Design Brunch Invite This invite for an inaugural fashion designers brunch event at the MLC Centre uses a silver foil on thick box board to create a simple yet sophisticated invite.
LaLuna Fashion Store Collateral LaLuna is a fabulous new women’s fashion boutique that has just opened. We worked closely with award-winning interior designer Matt Sheargold to create a refined yet eclectic retail experience. Everything from signage, labelling, stationery, receipt wallets, carry bags and in-store display items through to invites and a retail website were produced for the launch.
MLC Centre Food Services Campaign. This ‘We love food’ campaign identity for the MLC Centre’s food-court is accompanied by a fun, mouth watering illustration which helps promote the food and drink options available and will no doubt leave customers hungry for more!
MLC Centre Website Update As part of our ongoing brand management of the MLC Centre in Sydney, we are pleased to announce the go-live of an evolved MLC website which incorporates the premier retail destination’s main brand campaign imagery which we created for the season.
La Luna Fashion Boutique We excitedly await the opening of La Luna – a new coastal fashion boutique located in beachside Cronulla for which we have branded from the ground up. Here’s a sneak peak of signage installed today. Watch this space for the complete brand reveal in the coming days!
MLC Centre Environmental Graphics Whilst awaiting the arrival of an exciting new store, the MLC Centre asked us recently to create a wall montage that would convey the Centre’s offer and generally brighten up the retail passageway.
MLC Centre Campaign 09 Photoshoot Here’s a sneak peak behind the scenes of a recent photoshoot with art direction by Simon Hancock with renown fashion photographer James Cant for the new MLC Centre Brand Campaign. The new look advertising campaign will launch in early September.
Authentic Design Alliance As passionate supporters of original design, we were delighted to be successful in winning a 3-way creative pitch to brand the Authentic Design Alliance. The ADA is a group of prominent resellers including Corporate Culture, Living Edge, Stylecraft, Ke-Zu and Euroluce who have rallied together to promote the benefits of authentic design. The Australia-wide initiative will be officially launced at the State of Design Festival in Melbourne later this month. Keep an eye out for various support collateral including an ad campaign and full website coming soon.
MLC Centre Promo Movie Continuing our ongoing branding work with Sydney’s premier fashion and luxury goods retail destination, is this motion graphics TVC which is being shown throughout the Centre, Qantas inflight and other media.
MLC Fashion Photography Exhibition
We all attended the opening of this fantastic annual show last night, showcasing some of the finest fashion photography talent in the country. THERE branded the event and created all the promotional items needed with all proceeds from the sale of the prints going to a worthy cause, the National Breast Cancer Foundation.
MLC Spring Campaign The MLC Centre always excels at fashion, especially during Spring Carnival.
Our long running and ever evolving ‘Destination Fashion’ retail campaign turns
another corner with its flamboyant and inspirational illustrative style that
celebrates some of the finer things in Spring.
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