What’s case bound, about 140 pages and got bronze guilded edges!? To say we’re chuffed with our latest work for Ontera would be a bit of an understatement. The client too was pretty happy - it’s not often you hear a client throw around words like “superb” or “mind blowing” - but the superlatives were flying thick and fast when we took delivery of some advance copies. We can’t show you too much just yet, but we will be showing an extensive feature on this project very soon. Keep em peeled!
McCafé Packaging
Some of you may have noticed the new McCafé packaging that is starting to appear nationwide. After winning a 3-way creative pitch, we recently created a more ‘premium yet playful’ look for the entire McCafé packing range, extending to various sizes of hot & cold drink cups, wraps, bags and takeaway boxes. The new look and feel captures the emotional benefits from the sensory experience surrounding coffee, whilst giving a reassurance of quality and positioning McCafé as the benchmark for packaging design in the cluttered coffee chain market.
Stylecraft & Arper 10/10 Collateral
We were briefed on helping Stylecraft launch 10 new furniture products from renowned Italian furniture maker Arper whilst also celebrating their 10yr business partnership. This was Stylecraft’s biggest product launch to date. To support the travelling roadshow of breakfasts, lunches and cocktail evenings which we designed for the design industry and showcased here – we produced all marketing collateral, including the identity, posters, DVDs and badges.
Mac Interactive Business Cards
We’re always excited when the printer delivery man comes through our door with a box of ‘fresh from the press’ goodies. The design of these slick business cards for Mac Interactive architects, stems from the much lauded 10yr anniversary book we produced for them previously.
Manta
We were appointed by property guru,
John McGrath of McGrath Real Estate Agents to assist with the branding and marketing of Manta – a brand new residential development in coastal Wollongong, aimed primarily at young couples and empty nesters.
Carefully art directed photography coupled with a hand written text style, presented a very fresh, personable and emotive brand image that perfectly captured the relaxed contemporary living available on the NSW coast. Everything from identity, brochures, website and advertising through to signage and 30sec TVC were created.
Stylecraft Advertsing
We’ve been working with Stylecraft for quite some time, and above are some of our recent advertising campaigns for them. The key focus being their 200+ GECA approved products and also promoting their 100% original furniture, not the imitations of some of their competitors. Also see some of our other work for Stylecraft, like their brand development and their festive card.
MLC Fashion Photography Exhibition
Last week saw the opening of this annual show of the finest fashion photography talent in the country. For this years exhibition we based our campaign around a stunning image by Georges Antoni and created a suite of elements to support the show and help promote it’s worthy cause with all proceeds from the sale of the prints going to the National Breast Cancer Foundation.
Merry Christmas Everyone
Last day for the year in studio for us today so want to wish everyone a great Xmas and hope you all have good health and happiness in 2010. Here’s a few pics of our seasonal poster which for us celebrates a new year and a new studio. Cheers from all the team at THERE!
Stylecraft Xmas Card
Continuing our brand extension work with Stylecraft, are these fresh-from-the-press seasonal cards. Given the economic softening this year, this concertina design with metallics and bright magenta overprinting, focused more on the idea of a positive year ahead rather than reflecting on the past year.
SJB Projects 02
Following the great success of Projects 01 for SJB’s Sydney office, Melbourne asked us to repeat the formula for them with the next issue of this visual profile of the studio’s recent key projects. Format and overall aesthetic were kept consistent but the use of a solid black and silver foil stamp cover, together with discipline divider pages cut to half size, gave the Melbourne studio their own distinctive look.
Stylecraft Brand Refresh
Asked to liven up the existing brand identity collateral with a bit of fun for this renown contemporary furniture retailer – we created an engaging, flexible brand extension system. Taking the existing circular symbol from their well known logo as a starting point, we created a library of complimentary geometric graphics that more closely reflects the company’s brand personality.
Nobody Jeans Invitation
Box board with silver foil invite for a media showcase of fashion brand, Nobody Jeans.
Ontera Collections Annual
This beautiful showcase features a foil stamped blind embossed cover and shows over forty Ontera modular carpet installations in Australia & New Zealand. The case studies were divided into different industry sectors and show the endless creative possibilities created by leading architects and interior designers.
Watermark Architecture & Interiors Blackmores VIP Tour Series
Watermark asked us to help them create a VIP branded event for their inaugural Architectural Tour Series. The tour of the just completed new sustainable landmark headquarters for healthcare giant Blackmores required a host of support material. We designed a simplistic grid layout system that evolved across all the collateral, including bags, lanyards, brochures and foiled invitations.
MLC Centre Design Brunch Invite
This invite for an inaugural fashion designers brunch event at the MLC Centre uses a silver foil on thick box board to create a simple yet sophisticated invite.
LaLuna Fashion Store Collateral
LaLuna is a fabulous new women’s fashion boutique that has just opened. We worked closely with award-winning interior designer Matt Sheargold to create a refined yet eclectic retail experience. Everything from signage, labelling, stationery, receipt wallets, carry bags and in-store display items through to invites and a retail website were produced for the launch.
Cochlear Hear Always Brochure
Our latest and sixth Cochlear newsletter in the series of ongoing communications to ear implant recipients. A ‘Hear More, Live More’ theme was conveyed using an illustrative approach throughout this oversize A3 format issue.
Stylecraft Z-Card Brochure
Full of stylish interiors inspiration is this Z-Card style brochure showcasing some of the best buys from the Stylecraft collection. Initially distributed as part of the Saturday in Design event, the Z-Card forms part of the brand extension work we are currently undertaking for the renown designer furniture reseller. Watch this space for further upcoming exciting projects currently in production.
New There Branding
In a case of practice what you preach, we recently redesigned all our stationery collateral, creating a more cohesive look whilst playing on the company name and injecting a little humour.
Mac Interactive – Ten Years On Book
Hot off the press - the much anticipated book for renown architect Andy Macdonald, founder of MAC Interactive Architecture, celebrating the practice reaching their 10yr milestone and showcases their work over that time. The custom designed limited edition burst bound book, boasts an innovative laser-etched, rubber cover.
RSS feed
Follow our blog on twitter
Latest Comments