DIA Milan Review 2012
We were delighted to be asked again by the DIA (Design Institute of Australia) to create the branding for this years Milan Review event being held at Tusculum, Sydney. The event sees prominent design speakers reviewing new products, trends and forecasts from one of Europe’s leading design events. Tickets for the DIA event can be purchased at www.trybooking.com/24475

Victor Chang Cardiac Research Institute
We’re delighted to be appointed by Victor Chang Cardiac Research Institute (VCCRI) as their brand and design partner, and we’re looking forward to making a positive contribution to the organisation and their worthy cause. VCCRI are a world leader in cardiac research, continuing the legacy of Victor Chang, himself a pioneering leader in cardiology. Our first project with VCCRI, already underway, is to produce their 2012 Annual Report.

St Vincents Private Mental Health Clinic
Treating mental health issues, particularly amongst the young, represents one of the biggest health challenges facing health care providers across Australia. We were both humbled and excited by the chance to help St Vincent’s Private Hospital create an environment that would cater to the young adult patients as well as the staff working at the facility.

As the first of its kind in Australia, the new unit will treat patients between 16 and 30 years who have a range of mental health issues requiring in-patient care. Working in partnership with architects Woods Bagot we created a ’home from home’ environment with playful imagery of items one would expect to find in any family home, together with larger nature focused scenes that help foster a calming ambience in the space. The unit was officially opened last week by Archbishop of Sydney Cardinal George Pell and you may have also have noticed it featured on ABC news.

3M Australia HQ
We’ve just completed an extensive branded environment, signage and wayfinding scheme for a truly iconic brand, 3M.  View a complete slideshow of images here.

Working with such a massive brand has both it’s advantages and challenges and the team at THERE more than rose to the occasion. 3M’s collaborative work ethos fit perfectly with our own approach that places openness, inclusiveness and transparency at the core of how we work.

Working in close partnership with the Colliers interior design team, our starting point was conveying 3M’s brand essence ‘Harnessing the chain reaction of new ideas’, we developed an immersive graphic language based on geometric shapes. Each of the six levels was designated a different shape, allowing a chain reaction of subtle variation from level to level to emerge. This visual language flexed and adapted, it was deployed as a treatment across super scale images of 3M’s notable inventors, it allowed us to tell stories, share the company’s historical information and get to the heart of product insights in a cohesive and engaging way. It allowed us to bring to life the innovation and creativity 3M puts into the science behind every one of their products.

The outcome for 3M was a workplace environment that showcased their history, culture, technology and products in unexpected and delightful ways. Staff and visitors come away from the environment with a newfound, or renewed, curiosity for not just their products, but the stories behind them as well. It’s a truly branded environment, purely because every element on every wall was inspired by insights, truths and stories that come from inside 3M, and that’s something of which we are really proud.

Innovative timeline installation for ASX
Partnering with long time advocates WMK Architecture, we have just completed an innovative visual timeline installation for the Sydney ASX. The almost sculptural
3-dimensional timeline is made up of individual linear blades, depicts the relationship over time between the All Ords and historic ASX milestones and events. Whilst the current stock market maybe be a little uncertain, this intriguing and informative arrival feature promises some great returns!

THERE work selected for two design books
We’re chuffed to see so much of our work selected to appear in two recent major book titles published by Sandu: Big Brand Theory and APD Asia Pacific Design Annual 7. Both publications showcase a ‘best-of’ selection of high profile branding work produced by leading agencies from around the world.

Simon to tutor at Tractor Design School
Simon Hancock from THERE, has been asked to be a guest tutor with independent design school Tractor. Tractor’s primary focus is to connect the best up-and-coming designers with the most senior and successful industry creatives.

The school helps students develop their ability to create original thinking and ideas aswell as covering a range of essential skills such as brand development, typography, advertising and information design. Simon will be the guest tutor in April. For more information on the course visit www.tractordesignschool.com.au

ASX timeline nears installation at Exchange Square
We’re excited to share these production images of  timeline we have created for the ASX which visitors to the building will be able to see on the ground floor. The 3-dimensional timeline made up of linear blades, tracks not only the All Ords over time but also key historic milestones and events. We’ll have more images and info on this project very soon so watch this space.

Thanks for a great year let’s make next year even bigger!
After another big year for us at THERE, we’d like to say thanks to all our clients, collaborators, suppliers, family, friends and followers, for making it such an enjoyable and inspiring journey. 2012 is already looking massive, we can’t wait to see what amazing things we’ll create together.

Image: Art Direction by THERE, Photography by Andrew Goldie.

ASICS FDC Construction Awards Win
Great to see our award winning branded environment for ASICS featured in today’s Sydney Morning Herald. Congrats to the guys at FDC Construction for taking out top prize in the Master Builders Association Construction Awards in the Industrial Buildings $10-$20million category. One of the judges commented, “Most people who visit love it because they don’t expect to see something so extravagant and at such a grade-A level”. The win follows THERE’s win in the worldwide SEGD Awards for Branded Environment graphics.