Color is often the first quality of a product to attract the attention of a consumer and stimulate imagination. Whether soothing or agitating, cheering or depressing, color certainly demonstrates the ability to provoke sentiment.

Scouring the globe for the best in international design, the publishers of Vivid! – The Allure of Color in Design chose two projects from THERE, featuring our identity work for La Luna and Stylecraft. Both projects made use of strong colors to communicate brand values in a direct, engaging way. Available around the world, right now.

Usually we’re happy with a nod of approval or a simple ‘Thank you’ email, so you can imagine our surprise and delight when a lovely gift, completely unexpected but very appreciated, was delivered yesterday. It’s prompted us to reflect and mention something we never forget, but perhaps could say more often; To our clients, thank you. Without you, There would be nowhere.

KIA World Cup Campaign
We created a number of car wraps as part of the Australian Radio Network and KIA Motors World Cup campaign highlighting KIA as an official partner of the 2010 FIFA World Cup. The competition offered a chance to win a KIA car for soccer clubs to either keep for the club or to be used for fundraising purposes.

What’s case bound, about 140 pages and got bronze guilded edges!? To say we’re chuffed with our latest work for Ontera would be a bit of an understatement. The client too was pretty happy - it’s not often you hear a client throw around words like “superb” or “mind blowing” - but the superlatives were flying thick and fast when we took delivery of some advance copies. We can’t show you too much just yet, but we will be showing an extensive feature on this project very soon. Keep em peeled!

McCafé Packaging
Some of you may have noticed the new McCafé packaging that is starting to appear nationwide. After winning a 3-way creative pitch, we recently created a more ‘premium yet playful’ look for the entire McCafé packing range, extending to various sizes of hot & cold drink cups, wraps, bags and takeaway boxes. The new look and feel captures the emotional benefits from the sensory experience surrounding coffee, whilst giving a reassurance of quality and positioning McCafé as the benchmark for packaging design in the cluttered coffee chain market.

We were up on the not-so-sunny Sunshine Coast yesterday conducting a signage planning site visit for the first of an exciting new boutique luxury hotel chain who we’re currently helping with all aspects of their branding. Watch this space as we keep you up to to date with the progress of this extensive project.

Yes…we do logos as well
We are often surprised when asked if we do logos? It happens to be probabaly what we do most of at the studio. Identity and branding is our passion, and what we specialise in. From simple temporary campaign logos to extensive corporate identity systems, we have a vast experience in creating the right iconic image for a brand. Here are a few recent logos we have created… for all those who didn’t realise.

Stylecraft & Arper 10/10 Collateral
We were briefed on helping Stylecraft launch 10 new furniture products from renowned Italian furniture maker Arper whilst also celebrating their 10yr business partnership. This was Stylecraft’s biggest product launch to date. To support the travelling roadshow of breakfasts, lunches and cocktail evenings which we designed for the design industry and showcased here – we produced all marketing collateral, including the identity, posters, DVDs and badges.

Stylecraft & Arper Celebrate 10yrs
We were asked to develop ideas to help Stylecraft celebrate their 10th successful year in partnership with Italian furniture supplier Arper. A comprehensive and engaging customer experience was required to promote and accompany a series of seminal showcase events at each of Stylecraft’s showrooms in Melbourne, Sydney, Brisbane Canberra and Adelaide.

By evolving Stylecraft’s branding we created the event identity and a circular design language that informed all promotional collateral and POS display items. Each Arper product was represented by a striking colour which was integrated throughout, from external signage and interior display to banners, posters, invitations, badges and DVD packs. The events, aimed at an A&D audience, have seen outstanding attendance and generated high interest, raising Stylecraft’s profile even further within the industry.

We had a bit of fun with this recent e-invite for the Design Institute of Australia’s annual Milan Furniture Fair Review.