Monthly Archive for November, 2009

Sign of the Times

MLC Centre Retail Signage
As part of a major signage overhaul at the iconic Harry Seidler designed CBD tower, we have just created these sophisticated updateable blade wayfinding signs. The high gloss black with bright orange infill signs, are the first stage of a signage system that will see the previous tired and dated system replaced with one that more closely reflects the Centre’s contemporary retail offer.

A Bright Outlook

Stylecraft Xmas Card
Continuing our brand extension work with Stylecraft, are these fresh-from-the-press seasonal cards. Given the economic softening this year, this concertina design with metallics and bright magenta overprinting, focused more on the idea of a positive year ahead rather than reflecting on the past year.

Packing a New Punch

Icehouse Rebrand & Website
Well established international print & sampling firm Icehouse™ needed a brand make-over to help better attract their creative design audience. The brand refresh has started with the creation of a more contemporary mark and a dynamic new website. Carefully art directed photography gives a ‘behind the scenes’ feel that helps demonstrate Icehouse’s personable approach to business and dedication to its craft.

Twice as Nice

SJB Projects 02
Following the great success of Projects 01 for SJB’s Sydney office, Melbourne asked us to repeat the formula for them with the next issue of this visual profile of the studio’s recent key projects. Format and overall aesthetic were kept consistent but the use of a solid black and silver foil stamp cover, together with discipline divider pages cut to half size, gave the Melbourne studio their own distinctive look.

Circular Motion

Stylecraft Brand Refresh
Asked to liven up the existing brand identity collateral with a bit of fun for this renown contemporary furniture retailer – we created an engaging, flexible brand extension system. Taking the existing circular symbol from their well known logo as a starting point, we created a library of complimentary geometric graphics that more closely reflects the company’s brand personality.

See yourself here?

Designer Wanted
3-5yrs experience. Passionate. Dedicated. Highly creative. Full of ideas. Personable. Easy going. Aware of world design. Takes constructive criticism on the chin. Can handle being chucked into the deep end. Loves a cold beer and a game of ping pong at the end of the day. All these things will define our new team member.

Sound like you? Then please send us a small selection of your very best work and a CV to somebody@there.com.au Please note only suitable applicants will be contacted.

In with the New

New Studio
After seven great years we felt it time for a change of scene. Today is the first day in our new studio space. We haven’t moved far, we’re still in the Surry Hills hood, we’re even still in the same building! So if your in the area, pop in and say Hi. We look forward to seeing you soon.