MLC Centre Ad Campaign
Out on the streets and in all the right magazines, can be seen the recently launched annual brand campaign for Sydney’s premier fashion retail destination. This years campaign, our fourth for MLC Centre, focuses on positioning the centre as a ‘hidden gem’ in the heart of the buzzing CBD. We worked closely with celebrated international fashion photographer James Cant in capturing these beautiful images set against the dramatic backdrop of the highly recognisable architectural curves of Harry Seidler’s MLC Centre building. The integrated campaign needed to be easily extendable for a range of different promotions.

Some ‘behind the scenes’ images of the James Cant photoshoot can be seen here.