First Sentier Investors – formally Colonial First State Global Asset Management – relocated workplace across 2 floors of Barangaroo’s International Towers. THERE was commissioned to design consult on wayfinding & environmental graphics for the firms new home.
Celebrating the Japanese concept of Wabi Sabi – or transience and imperfection – we developed a series of large-scale wall & glazing treatments that imitated nature and provided a sense of shifting light patterns.
A clean, minimal graphic language was further applied to wayfinding, locker graphics and operational signage. Beautifully-sculpted level ID signage welcomed visitors on arrival, whilst meeting room IDs perfectly aligned to the architectural door handles.
The outcome was a layered, simple scheme that balanced design elegance with considered graphic restraint.