George Place

Asset fund owners, ISPT have undertaken a major modernisation redevelopment at George Place in the heart of Sydney's CBD.

The base-build refurbishment included a dramatic transformation of a new, supersized and unified lobby uniting the ground floor & podium levels of not one, but three Commercial tower assets; 363 & 345 George Street and 24 York Street.

The atrium-style lobby designed by Fender Katsalidis Architects features meeting spaces, quiet zones, social hubs and food and bar offerings.

Our brief was to design a signage and wayfinding system that worked synergistically with the overall design scheme finishes and materiality, whilst being a stand alone design feature.

Our design was inspired by the uniqueness of co-joining a trio of building assets that each spilled out into single common lobby atrium. Taking the 'trio' theme we developed a range of sophisticated, almost sculptural, 3-sided built forms that became the signage family.

Evocative internal mood lighting lighting created a warm glow washes emanated from within sign forms creating a sense of intrigue and ambience.

Our scope included design of arrival signage, an above-entry placemaking pendant, directory totems, wayfinding & masterplanning and statutory and operational signage.

General Manager, Development Services, Chris McCluskey said 'The redesign has opened up and connected the precinct. Customer’s reactions and feedback has been overwhelmingly positive. 'The George Place lobby will be the heart of the precinct and its community. George Place has delivered to the highest quality to create a truly memorable place.'

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