International property consultancy Knight Frank, tasked THERE with interpreting their brand positioning to animate their new head office in Sydney’s CBD.
The idea of Constant Innovation, is a philosophy that helps define the company and shaped the design of their new workplace. At the heart of the new space was an Innovation Zone - an open, collaborative space where clients and staff alike were encouraged to challenge conventional thinking and come up with new ways to problem solve and drive their business. Our task was to design a backdrop to this zone that would prompt innovation whilst creating a distinct sense of place.
A super-sized sculptural wall was developed, that whilst static, conveyed the idea of ‘constant change’. Geometric fins begin as an abstracted version of the company’s logo, but soon turn into a dynamic wall cladding as they undulate across its surface. Considered lighting choices and falling shadows also give the monochromatic wall a look that appears to change throughout the day.
This then set up a strong graphic language for the rest of the office space, with the geometric motif rolled out to lift-lobby arrival graphics, privacy screening for glazing and animated locker graphics to their back-of-house facilities.