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Rebrand
Marble

Marble Group sought to refresh their identity, in keeping with rapid expansion across Australia. Marble focus on
technical recruitment for the mining and construction industries, with a decidedly personal, human twist. 

Bold, colourful and expressive, Marble 
described themselves as constantly in 
motion, whilst leaving a 'positive trail' –
an idea that became the core of the 
brand strategy. Our scope included brand 
identity, printed items, office signage
and website.

Inspired by the 'serendipitous nature
of the game of marbles' – our solution 
expressed this colour and energy as
trails left by the eponymous marbles
spinning, turning, colliding and rolling
around, having a great time.

The identity is a flexible system, with
a diverse colour palette and visual
elements that constantly change and
adapt, depending on the communication
requirements.

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