Ontera design and manufacture an array of category leading flooring products, mainly for the commercial and contract markets. For the launch of their most premium product range, Envisions, we were tasked with creating a promotional sales piece that captured the industrial textures that inspired the range of designs, whilst reflecting the high quality positioning of the product.
Our response was to create an 80page, limited-edition, book of inspiration. We captured the contrasting nature of this premium product and its raw design inspiration, with a series of beautifully art directed images showcasing the product in situ in a number of different industrial warehouse settings.
Decorative typography coupled with high production details like copper gilded paper, foil blocking and case binding further emphasised the high end positioning of the range, whilst exhaustive product details and specifications made the brochure not only a beautiful object, but a must have reference tool.
THERE proved to be a very innovative and professional organisation in creating our new Ontera branding. They have a very methodical approach, and proved to have an excellent grasp of our strategic brand development challenges, resulting in an outcome that we are all proud of. We have been delighted with the can-do attitude to client requests, performed in an accurate and timely manner. We value our relationship with the team at THERE and make no hesitation in recommending them.