Adshel, a division of ClearChannel International, are one of largest out-of-home media brands, both in Australia, and worldwide.Seeking to shift perceptions as a conservative, subruban alernative, Adshel challenged THERE to transform their brand, igniting possibilities for growth and innovation in their product and service offerings.
We worked with Adshel for nearly a year, beginning with workshops to collaboratively define a brand strategy and positioning that leveraged the best of the organisation, it's culture and it's people. Building on these insights, the brand idea of 'Igniting Possibility' inspired a bold new identity, implemented across online, environments, marketing and corporate stationery. This essence also reinforces their unique offering and the value they create for their clients, with their unrivalled reach and frequency.
Adshel now has a compelling brand identity that doesn't look or act like anything else in their category. It's multicoloured when surrounded by grey, it can share a laugh when many are too serious, it embraces innovation where many are timid in the face of relentless change. This dynamic, flexible identity reflects the organisation of today, and helps guide them on their journey ahead.
Rebrands can often be seen as just superficial so it was important to capture our true internal culture and real external attributes and then translate them into something meaningful for people both inside and out of the organisation. What I loved about working with THERE on our rebrand, was not just the comfort that the end product would be beautiful but the intelligence they brought to the strategy and positioning