Built around the brand idea of ‘Igniting Possibility’, a bold new identity was created by THERE for Adshel, a division of ClearChannel International, one of largest out-of-home media brands, both in Australia, and worldwide.
The compelling brand identity doesn’t look or act like anything else in their category. It’s multicoloured when surrounded by grey, it can share a laugh when many are too serious, and it embraces innovation where many are timid in the face of relentless change.
It was important to integrate the energy and fun of this dynamic new identity into the Adshel workplace environment. The branded experience included: lift lobby, reception, arrival feature wall, door signage and various breakout areas – transforming their headquarters into a space more reflective of the revitalised brand image and true to their values and culture.
Rebrands can often be seen as just superficial so it was important to capture our true internal culture and real external attributes and then translate them into something meaningful for people both inside and out of the organisation. What I loved about working with THERE on our rebrand, was not just the comfort that the end product would be beautiful but the intelligence they brought to the strategy and positioning