35 Clarence Street

Commissioned by AMP Capital Group and partnering with CBRE Leasing, we created branded marketing material for the leasing of over 7,385sqm A-grade commercial tower space which included a number of contiguous floors.

Through the creation of custom typography – inspired by the buildings' sail-like form, carefully art directed photography and crafted copywriting, a range of visually engaging lease marketing collateral was developed.

We focused on the ‘openness’ of the building in relationship to the city and surrounds, the contiguous floorspace and the 270˚ views from the grade A tower.

It is with pleasure that we recommend THERE as a branding agency second to none. THERE delivered a strategic marketing and brand communication campaign for the leasing of 35 Clarence St that was faultless from start to finish, impressing both us at CBRE and our client, AMP Capital. The work presented was always fresh and invigorating. The whole team were professional, diligent and most importantly fun to work with, making my role easier knowing what was discussed would be delivered on time and on budget.
Scott Berriman
Senior Associate Director, CBRE
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