Following on from our work with Google in Gurgaon, India, THERE were once again asked to inject some fun and energy to a new additional floor at Google’s Singapore office.
The new workplace combines references to 8-bit arcade classics such as Super Mario and Space Invaders, with more traditional games played in Southeast Asia, including tangrams, wooden puzzles and kite flying.
Working closely with the interior design team at HASSELL, our role focused on amplifying the specific themes of each distinct ‘zone’, whilst respecting a variety of different cultural motifs and traditional patterns from countries within the region.
The concepts and workplace graphics created by THERE capture the Google culture beautifully. The new floor is both bold and playful, and staff reactions have been very positive. Most pleasing to me were the subtle ways THERE managed to incorporate our branding, whilst managing to keep all the elements of the theme consistent across the floor.
Julian Persaud Managing Director, Southeast Asia, Google