Iken, meaning ‘idea’ or ‘voice’ in Japanese, are a nationwide market-leading furniture business provide innovative work spaces to the commercial sector.
A bold confident identity and advertising campaign were required to give a distinct look from that of their competitors, appealing to the target audience of architects, designers and property developers alike.
The wordmark was created using a custom-crafted typeface to give impact and convey style and originality. The new identity was accompanied by a series of future-themed advertising executions created by THERE.
Metropolis, Oceania and Space – were all created to encourage the viewer to imagine the possibilities of future workspace environments whilst positioning Iken as a progressive, inspiring and design-savvy company.