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Rebrand
Iken Furniture

Iken, meaning ‘idea’ or ‘voice’ in Japanese, are a nationwide market-leading furniture business provide innovative work spaces to the commercial sector. 

A bold confident identity and advertising campaign were required to give a distinct look from that of their competitors, appealing to the target audience of architects, designers and property developers alike.

The wordmark was created using a custom-crafted typeface to give impact and convey style and originality. The new identity was accompanied by a series of future-themed advertising executions created by THERE.

Metropolis, Oceania and Space – were all created to encourage the viewer to imagine the possibilities of future workspace environments whilst positioning Iken as a progressive, inspiring and design-savvy company. 

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