After winning a 3-way creative pitch against established specialist packaging agencies, we worked closely with the marketing team at McDonalds to create a ‘premium yet playful’ look for the entire McCafé packing range. The extensive program was then rolled out across Australia and New Zealand and comprised various sizes of hot & cold drink cups, wraps, bags and takeaway boxes.
The new look and feel captured the emotional benefits of the sensory experience surrounding drinking coffee, whilst giving a reassurance of quality and positioning McCafé as credible player in the cluttered coffee chain market.
Under tight timelines and many strict brand guidelines the team at THERE elevated McCafé packaging to a completely new level. Not only did it fit seamlessly into the overall campaign theme but it has set a benchmark for McCafé teams across the globe. In addition to the great creative outcome, the professional yet relaxed approach meant THERE were a pleasure to work with.