THERE worked closely with the management and ownership teams of Sydney’s MetCentre in rethinking their brand positioning, identity and signage. Beginning with a strategic review and stakeholder workshops, we transformed the MetCentre brand, updating it for the discerning Sydney CBD retail market.
We based the brand idea on the compelling thought of ‘transforming everyday’ to capture this diversity in a compelling manner. Key to the new effort was a hero brand image, sub category images and updated identity. This new brand toolkit was rolled out across in centre and external signage, online and press marketing, website and directory maps.