Ontera approached THERE with a simple challenge – take a manufacturing led business and turn it into a brand led sales and marketing machine, shifting perceptions of carpet tiles from a bland mandatory into an opportunity for creativity and flair.
Following a comprehensive brand audit and strategy undertaken by THERE, an overarching strategic blueprint for the brand was created, from which we developed the positioning statement ‘A Step Ahead’ that reflected Ontera’s category leading manufacturing, design and sustainability credentials.
The existing mark and branding was completely overhauled, creating a rich and flexible visual brand language. Over the following years, we’ve extended the brand to a number of touchpoints including brochures, websites, product selectors and trade shows.
THERE proved to be a very innovative and professional organisation in creating our new Ontera branding. They have a very methodical approach, and proved to have an excellent grasp of our strategic brand development challenges, resulting in an outcome that we are all proud of. We have been delighted with the can-do attitude to client requests, performed in an accurate and timely manner. We value our relationship with the team at THERE and make no hesitation in recommending them.