Working with just an existing logo, we revitalised Stylecraft's established yet slightly tired looking brand with a fresh, modern, energetic and flexible identity system.
Taking cues from the logo and capitalising on Stylecraft's ownership within the category of the bold pink colour, we developed a circular visual language that could adapt and change according to needs.
The resulting suite of stationery, communication and promotional collateral is lively, engaging and accurately captures the design sophistication for which Stylecraft is well known.
Since working with THERE over the last 5yrs we haven't looked back. They have been great to work with creative, focused, professional, personable and timely. They took time to really understand the culture of our business, our market and the direction that we were headed. THERE have developed a strong brand identity and collateral for us, which looks great and is easy to work with. Its great to know theyre THERE!