Working with just an existing logo,
we revitalised Stylecraft's established
yet slightly tired looking brand with a
fresh, modern, energetic and flexible
identity system.

Taking cues from the logo and
capitalising on Stylecraft's ownership
within the category of the bold pink
colour, we developed a circular visual
language that could adapt and change
according to needs.

The resulting suite of stationery,
communication and promotional
collateral is lively, engaging and 
accurately captures the design
sophistication for which Stylecraft
is well known.

Since working with THERE over the last 5yrs we haven't looked back. They have been great to work with – creative, focused, professional, personable and timely. They took time to really understand the culture of our business, our market and the direction that we were headed. THERE have developed a strong brand identity and collateral for us, which looks great and is easy to work with. It’s great to know they’re THERE!
Anthony Collins
Managing Director, Stylecraft
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