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Rebrand
WMK

WMK Architecture, previously Watermark, are a well established, architecture, interior design and strategic planning firm. The practice has a philosophy of reflecting their clients brand in delivering innovative built environments.

Following a complete strategic review of their positioning and existing brand, a design system was developed that included brand identity, stationery, printed promotional collateral, office signage and website. Central to our design response was ensuring that the 'hard' architectural and 'soft' interior design aspects of the practice were captured and that the identity allowed enough flexibility to cater to both.

The sculpted curves within the logomark, as well as using the logo as an image mask, ensured the identity remained appropriate, no matter the context. The vivid green colour deployed sparingly, retained energy and dynamism, reflecting the key attributes of innovation and performance.

We have worked with THERE over a number of years, helping us with our own branding requirements and also partnering with us on a range of environmental graphics projects, including Carnival Australia and Asics. THERE helped enhance and compliment our interior vision with dynamic and visually engaging graphics and signage adding to the success to the projects. The quality of work and attention to detail displayed is always impressive. Their design aesthetic, combined with strategic thinking, production knowledge and organised approach means we enjoy having them as part of our team.
Greg Barnett
Managing Director, WMK
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