The new 8,000sqm Australian HQ for global innovation giant 3M required an extensive signage and wayfinding package that would compliment the extensive branded environment also designed by THERE.
Our signage solution captured the 3M brand essence ‘Harnessing the chain reaction of new ideas’ and celebrated the culture of innovation which is at the heart of 3M. The scope included custom designed internal and external identification signage, wayfinding signs, plinths and statutory signage.
A variety of materials and finishes were utilised with each sign fabricated from a single folding piece of powder-coated aluminium. The company’s rich heritage was also featured with an 80sqm timeline wall relief that showcased the 3M brand evolution over the last hundred years.