Brand Identity

ID21 are one of Singapore's leading specialists in workplace deisgn and build. To reflect growing demand and new business opportunites in Asia, a new brand image was required for the 18 year old business. 

We went back to the drawing board and through a series of interactive workshops worked with directors and key staff to define what was special about their team, their working methodology and the future ambitions of the business.

A core brand idea of ‘Transformation at Work’ emerged and became the foundation for all further business and communication work. From identity, stationery and internal communication templates through to promotional brochures and website — we created a brand identity system that captured this transformative idea with an adaptable and flexible design language that perfectly reflected ID21’s energy and outlook.

The scope included identity, stationery, templates, brochure, and website.

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