GPT Group

Harry Seidler's original masterpiece,
and the nations first skyscraper,
many attribute the Australia Square 
as the beginning of Australia's transition
to modernism. A heritage listed building, layered with history and significance, Australia Square's unique architectural pedigree is equal parts it's greatest strength, and biggest challenge. 

Our challenge was to re-discover what
made the building so special almost
50 years ago, and then re-interpret for
a contemporary audience. We defined
key communications themes and
an inspirational brand positioning that
leveraged Australia Square's unique
architecture and iconic place amongst
the Sydney's skyline.

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