Western Sydney University’s new flagship Parramatta City Campus at 1 Parramatta Square marks the start of an exciting new era for the University.
The new purpose-built campus provides a student-centred state-of-the-art collaborative environment, modelled upon an activity-based workplace.
Commissioned by Woods Bagot, THERE were tasked with providing an agile wayfinding system that supported the campus’ new learning style.
THERE developed a signage family that utilised both static and digital wayfinding to help people navigate with ease throughout their 11 floor vertical campus.
Our signage anchored around a central atrium, with wayfinding totems positioned to act as beacons that draw people up through the building and reinforce the agile working methodology.
We created an immersive digital experience by locating interactive digital totem at key locations nodes. They featured custom built digital WSU Campus Navigator - providing engaging touch-screen wayfinding and realtime (API data driven) information about the building and its usage.
The WSU Campus Navigator interface enabled students to be able to book a study room, find a Lecturer or even see when the next train is about to depart from nearby Parramatta Station - connecting the campus to its immediate surrounds.
The ground floor was further activated by super-scale WSU logos, internally lit to provide day & night presence within the new Parramatta Square precinct.
Among the typical floors, we identified different study-zones by creating an icon suite that reflected the various styles of working on offer.
Combined with a playful tone of voice, the 3D icons anchored a series of different workstation styles, and further helped to aid navigation around the campus. This 3D fabrication was further used on level and room identification signage to create a cohesive suite of signage befitting the highend premium interiors.